It is no secret that most women face difficult barriers as entrepreneurs. Gender inequality remains and alongside pay inequality, the language and narrative around entrepreneurship is a dominantly masculine one. Even today most major business management curriculum and mainstream media narratives seem to displace our entrepreneurial heroines. We are used to honoring the superstars like Mark Zuckerberg and Steve Jobs, but have you heard of Ursula Burns or Sara Kirke? If the answer is no, we are not surprised. On a whole the language of enterprise still remains skewed toward the celebration of mainly masculine traits.
In an article for the Stanford Press University Blog, Barbara Orser and Catherine Elliot, co-authors of Feminine Capital: Unlocking the Power of Women Entrepreneurs, discuss the current state of entrepreneurship and talk about the anticipated arrival of the feminist entrepreneur. Someone who’s unique experience as a woman will be powerful in creating wealth and social change. Their idea is that by leveraging this distinctly feminine capital, entrepreneurial feminists are breaking new ground in creating wealth and social change.
Barbara Orser and Catherine Elliot have also recently published a new book, Feminine Capital: Unlocking the Power of Women Entrepreneurs, a read we highly, highly recommend.