When she was head of production at Variprix, Grad says she tried to lead with flexibility, because caregiving extends to many people.

“There was a man who lived in Newmarket (ON) who would drive downtown to Liberty Village everyday,” she says. “He had basketball with his boys twice a week and I said, ‘You better get your ass up there. Those are the important things.’

“Men and women – we all have other priorities. That opportunity really taught me that’s not something to compromise on when we’re running our business.”

Although they are at different places in their life, Grad says she’s learning a lot from Wylie, who, at 52, brings a “menopausal lens” to their partnership and business.

“For so long, for so many decades, no one spoke about it,” says Wylie. “Yes, you see women in later stages of their lives change their careers and do different things and that’s amazing. But how many of those women made those changes because they couldn’t navigate their current career path feeling the way they were feeling?”

“(Menopause) ebbs and flows – particularly (for me in) the last three months, I’m ebbing in the most challenging of ways. I adapt, sometimes daily, to my energy and focus levels, taking breaks and shifting tasks/priorities when possible,” she says. “ It most definitely makes me more aware of other people’s energy and trying to make a space for people to share feelings, ask for help, or to just be if that is what they need.”

Like the flexibility that Grad has sought out as a single parent, Wylie says she now finds herself adjusting her work schedule to prioritize her well-being as she goes through menopause.

“I grew up with the notion that to succeed you need to work harder and longer and keep your emotions in check. Success was intrinsically linked to performance, how much I did and how well it was received. I am working on reframing that notion, and today my success is more about being self-satisfied with the work I produce, how it is done and in the environment I help create for others to work within.”

The lack of these important conversations about their lived experiences have encouraged Grad and Wylie to open up space for more human conversations with their partners and colleagues. One area they strive to invest their time and energy in is through mentorship. As Wylie puts it, they, “want to make the time to be able to give back to the next generation of super producers and female entrepreneurs.”

“For example, we just wrapped up six days on set with a really lovely crew,” says Grad. “The conversation at the end was: we really loved working with you, but let’s have a coffee to talk about what you like to do so that we’re putting you in the right position next time. Just because you came on as an associate producer or camera assistant, we realize you have other skills and other interests. We can definitely put you in the same role the next time, but if we know what you like to do and we have opportunities to provide that, then let’s make that happen. Those conversations are important to us.”

“I feel very strongly about our efforts to create a business where we work collaboratively with others, creating a space that supports our team learning and growing and contributing to our shared success,” adds Wylie. “Growing the business and being profitable is unquestionably a goal, but the first priority is always the people and community we develop and grow the business with.”

Grad and Wylie emphasize the empathy and generosity that they aspire to bring to all aspects of their work. As Grad says, “It’s important for us to take what works and share it with other people. If you like our process, take it. If you like the way we structured our call sheets, take it. If you like the way we build, take it. Our success is not the ultimate goal. We want to see everybody’s success.

“Let’s all rise together. If we figured it out the hard way, take the easy way.”

As an entrepreneur, what’s your time worth to you? 

Now, what’s having control of your time worth? 

For most people who own their own business–especially small businesses owned by women–the answer is a lot. Studies show small business owners regularly work more than 50 hours a week, with 68 percent of those hours spent just managing daily tasks, such as emails or phone calls, and only 31 percent of that time spent actively growing their business. Moreover, in a 2021 survey, 41 percent of small business entrepreneurs reported being called away to handle a work-related matter, even when they were actively trying to take a break.

These are the kinds of problems Toronto-based Jennifer Hazel of Curate Concierge has set out to solve. 

Essentially, Curate Concierge helps entrepreneurs design and implement tightly curated, streamlined, technology-enabled work flows so that founders spend more time on their business rather than in their business. 

“My services appeal especially to growing small businesses and entrepreneurs looking to scale their systems operations to fit the budget, the needs, and the projection of their own growth,” Hazel adds. “ Our solutions are also really customized, scalable and agile– ones that can adapt.”

Similar to the way a scientist needs carefully crafted, systematically controlled research practices in order to conduct a successful experiment and gather the most accurate and useful data, small businesses too, need efficient, personally tailored operational and data gathering  systems to be successful.

Everyone knows this. But there is seemingly never enough time. And few founders go into starting a business dreaming about building a starship enterprise style operating system or healthy approach to work. They figure out the importance later on. 

This is a story Hazel knows well.

After returning from a maternity leave, Hazel says she returned to a job in which her duties were so “dramatically altered that I couldn’t really work it anymore.” With her young daughter at home and dependent on her, Hazel, who had initially been studying to be a lawyer, found she had to “make a shift very quickly,” and went into a retraining program to be a paralegal. 

Why Entrepreneurship?

“It wasn’t like I chose to be an entrepreneur at that point,” says Hazel. “Paralegal seemed like a good middle ground and timing wise, it fit. I was relying on a childcare subsidy that I absolutely had to keep – but you absolutely have to be employed or in school or…you have to be working.”

When she finished the program, however, Hazel found herself in an awkward position–she couldn’t work as a paralegal yet, because she was waiting for her licensing to come through, but was severely over qualified to be an administrative assistant. Hazel began thinking about the practice management skills she had learned during her certification as a paralegal, and that’s when the idea of running her own business “started to gel.”

Taking the Busy out of Business

Entrepreneurs–particularly women and especially women with kids– come up against “structural barriers” within contemporary work culture that not only make it harder for them to succeed, but create an emotionally and professionally damaging environment. 

Hazel soon realized she had skills which could help other entrepreneurs not only build less “busy” time sucking businesses, but better lives., Hazel’s business, Curate Concierge started as a business admin company for “twenty bucks an hour, in between (her) daughter’s naps and after she went to bed.”

“I think I posted an ad or responded to an ad (for work) or something in a Facebook group for East End Toronto mom entrepreneurs,” she says. “These were all women with businesses who, a lot of them, were on maybe their second mat leave, or were in between jobs or had recently left their place of work because (the job) didn’t work for them–the hours didn’t work for them, or the work was not aligned (with what they needed). 

Despite the freedom on being an entrepreneur, “They (the women entrepreneurs) were burning the fuck right out because, I mean, insert any one of a million reasons why the traditional job market is hostile to women working parents– and, you know, add in any other intersectionalities on top of that–and you just start to find yourself lower and lower down in the economy.” 

From these experiences, Hazel conceived Curate Concierge–although it certainly wasn’t easy, she says, noting that in the beginning she was under charging for her services and over extending herself personally–things she seeks to help her clients overcome now. 

“It cost me in the beginning way, way more to offer my services than I ever made from it,” she says. “I started learning the lesson (that I) had to value my time–that came very very quickly.”

That lesson became even more important, she says, when she and her partner split, taking her from a dual income parent to a single one–an incident that helped guide her to incorporate feminist ideology into her business, albeit “by accident.”  

“That split came, and suddenly the stakes got so much higher–I had to support myself and two little kids by myself as a solo parent…Toronto is one of the most expensive cities in the world, and I found myself tied here in a co-parenting relationship.”

Although this was difficult, Hazel says the split was ultimately good, because it allowed her to see herself and her work from new, feminist-oriented perspectives. 

“The imbalance (in my work life) started, really, when my children arrived–or, really, if we go back a little bit further than that, the fact that I got knocked up before I could even start my career,” she says. “This was where my life was at the time, and these were things that were not as smack-in-the-face prominent to me at the time, when you start to realize the gender imbalance in the home and in the workplace.” 

“The only reason my new business could take off,” Hazel adds with a laugh, speaking of the unpaid  domestic and emotional labour she juggled prior to her separation,  “is the fact that I wasn’t cleaning up after after a quote unquote  ‘third child’ in addition to my other two actual children.”

Beating Toxic Productivity Culture

The idea that you have to be constantly on and constantly available as a worker–or as a business owner–is a toxic one, says Hazel, and something she works hard to recondition both systems and her clients to fight against. One client, for example–a lawyer who was used to always being “on”–was getting ready to take a vacation for a week, and asked Hazel to watch her inbox for her, even though no one was in litigation and she didn’t really need someone to be paying attention to her emails–she was just so accustomed to being available that she assumed she had to be, even though it wasn’t necessary. 

“I said, ‘Okay, does the auto responder work on your email? Then why don’t you just turn it off, save yourself the money and enjoy your week at the cottage?” she says. “It was honestly so unheard of for her, and she wrote back to me in such shock at such a simple suggestion…those are really common stories that I get with clients.”

Hazel says helping her clients see and beat these toxic patterns is incredibly rewarding for her, especially when it leads to realizations for those clients about creating better and more balanced lives –and businesses for themselves.  

“This is exactly why I went into business for myself,” Hazel says.