You are visiting Liisbeth’s archives! 

Peruse this site for a history of profiles and insightful analysis on feminist entrepreneurship. 

And, be sure to sign up for’s newsletter where Liisbeth shares the latest news in feminist spaces.

Employees at Thinx See Red

Marketplace feminism is a bit like greenwashing. It’s a term used for companies who use feminist language to sell their products while not being authentically aligned with feminist values themselves–like for example, THINX.