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Categories
Allied Arts & Media Body, Mind & Pleasure

When Aunt Flo Becomes CEO

Amanda Laird is the founder of the Heavy Flow podcast series.

Amanda Laird is the founder of the successful Heavy Flow podcast and author of the recently released book Heavy Flow: Breaking the Curse of Menstruation. She transitioned from a corporate career to entrepreneurship via a path that is all too familiar these days: Big education. Career. Marriage. Corporate burnout. First-time motherhood.

Laird wanted a lot out of entrepreneurship: Work with a higher purpose; a second income for her family; time to learn how to be a mom; space for relationships that matter; and a routine that allowed her to look after her own health and wellness.

And she got it—albeit after stumbling along a somewhat meandering path that taught her to trust her own vision and instincts. We share that journey with you in the interview below.

LiisBeth: Why did you decide to pursue entrepreneurship?

Laird: I worked in corporate communications for over a decade and about five or six years ago, I just hit the wall. I was working 12 hours a day. It was all about billable hours. The men were consistently making more than the women. I was sooooo burned out. I started doing the math and realized that, given the hours I was putting in, I was barely making minimum wage. I started thinking that if I was going to work that hard for so little, I might as well work for myself.

But I didn’t jump into entrepreneurship quickly.  I first tried other ways to achieve the life I was looking for.

I left the PR agency to take a low-level job at a bank that was 8:30 a.m. to 4:30 p.m. with no after-hours expectations, and no need to be available on my Blackberry 24/7/365. But I soon learned that, while it meant fewer hours and less stress, it was crushing my soul.

I went back to the public relations firm I had left and thought that, because of my previous track record, I could “lean in” and negotiate an arrangement that included the opportunity to work from home two days a week. Or come back as a project-based contractor so I could have more flexibility. They said no. You are either in or out.

At that point, I really started wondering what I was doing with my life—and if I would ever be able to design a truly generative life.

Once you decided to go out on your own, what kind of business did you want to start?

I had an interest in health and wellness, so I decided to go back to school part-time to become a self-employed holistic nutritionist. I took courses for two years. I believed that helping people live healthier lives through better nutrition was a good way to do good in the world. I wrote my exam when I was 37 weeks pregnant. I saw maternity leave as a great time to start my new venture. In between breastfeeding and diaper changing, I started to hustle online as an independent nutrition consultant.

But that didn’t turn out exactly the way I planned.

After spending a year building my venture, and just as my one-year-old daughter was now ready to enter daycare, meaning that I would have more time to grow my new enterprise, I was offered a big corporate communications contract. Though I planned to put more time into my business, I took the cushy contract. I reasoned it was possible to work full-time for someone else and see my growing list of holistic nutrition clients, plus figure out how to be a working parent of a one-year-old!

A year later, I was back in that place where I felt so burnt out. It was like, “Wait a second.” I had chosen this path because I wanted to feel different, and I wanted to work differently, and I wanted to do different work than I did when I was working corporate. I thought entrepreneurship would be easier—but I found myself back in the same place.

From one hamster wheel to another—says something about our systems doesn’t it. What did you do next?

I stopped everything. I decided to put my holistic nutrition business on hold. It wasn’t fulfilling me the way that I thought it would because most people were coming to me just to lose 10 pounds, which is not the point of nutrition counselling. I had just finished my big corporate communications contract. There were no new prospects and I was exhausted, so I thought, “You know what, I just want to take a break and do a project just for fun.”

At that moment, I decided I’m going start a podcast.

Of course, you did! So tell us about the podcast.

I decided my podcast would be a conversation about periods and reproductive health. But it quickly morphed into a conversation about what we think is okay to do to women’s bodies or how to treat women’s bodies.

The first Heavy Flow podcast launched in September of 2017. Within three weeks, I was speaking with a publisher about writing a book.

That’s amazing! Tell us, how do you make money publishing a podcast.

I hate to admit I didn’t have a business plan. It was just supposed to be a fun project. But then, somehow, I was introduced to DivaCup, and they offered to sponsor the podcast. Then I thought, maybe others, like Lunapads, bebo mia, and others will too. I whipped up a sponsorship presentation in PowerPoint and not too long after started collecting money from these sponsors even though, at the time, the podcast was still relatively small. A revenue stream was born!

Has your business grown?

Yes. In September of last year, I decided to bring on a producer to help me edit the show.

How did you fund your entrepreneurial venture?

The reality is that I don’t support myself entirely. I’m married, which I feel we must be transparent about that. My husband gets paid very well and so I have that privilege of being able to kind of feel my way through the dark because, at least, he was bringing in income. I always relied on my skills as a communications and marketing person as backup potential income streams. And so that is a privilege as well because I was well-connected in an industry that I left. And so, when I needed money, it didn’t ever take me that long to write some emails or poke some people on LinkedIn and get a project to work on. So, I was able to bring in some money as I went along. But, ultimately, our family nest egg would be bigger if I just stuck with my corporate job.

Okay, now tell us a little bit about the book

The book is called Heavy Flow: Breaking the Curse of Menstruation. I talk about how and why menstruation is embroiled in so much shame and stigma and taboo, shrouded in secrecy, plus misunderstanding. I define a better period as one that is shame-free and pain-free. We need to disentangle the centuries of period shame that has been passed down from generation to generation.

The second part of the book is really a crash course in menstrual self-care. How to understand your cycle. How to use it as a vital sign. Why it’s important beyond reproduction. Then I give you some tools to help cultivate what Laura Wershler has coined as “body literacy,” in other words, how to read your body.

We need to be able to better read, interpret, and understand our body’s signs and signals. Capitalism has really thrived by telling us we need to ignore the needs and signals of our bodies. Becoming body literate and acting on what it tells us is a form of activism.

What advice do you have for other entrepreneurs?

I wish that somebody had told me that you can kind of get to that [clear] vision by just trusting yourself to do the next right thing, and trusting your own wisdom and capability.

I believe I am starting to experience success because I just allowed myself to do the next right thing. Even though sometimes, that was crazy. Like starting a business in a field completely different from my schooled profession, and then shutting this business, a holistic nutrition practice, that had a waiting list.

What’s next for Heavy Flow?

While attending the Entrepreneurial Feminist Forum, I had a huge lightbulb moment and funny enough, it was in your session. I was in your session and it just dawned on me that here I was trying to align myself with Lunapads and DivaCup or these companies that were niche period companies aligned with the topic on my podcast. But maybe there was an opportunity to broaden my sponsor base! What if I used my podcast platform to create an ecosystem for entrepreneurial feminists?

We would be thrilled if you did exactly that!


If you are interested in checking out Amanda Laird’s podcast, Heavy Flow, we recommend the following two episodes to get you going:

Episode 51: Resisting the Female Lifestyle Empowerment Brand with Kelly Diels

Episode 58: Investing in Menstrual Equity with Jonathan Hera


Subscribe today!

Categories
Our Voices

Meeting a Feminist Icon: LiisBeth Publisher PK Mutch on encountering the leading feminist activist of her life

Gloria Steinem speaking to Farrah Kahn at the “Courage of A Movement” event, Toronto, Dec 12, 2018

Last week I heard, met—and got to put my arm around the waist of the amazing Gloria Steinem as she graciously posed for a photo with me after a keynote speech she gave in Toronto. As I stood beside her, my mind sparkled like a string of holiday lights, and my heart was on fire with hope, but to the touch, she felt breakable, delicate.

And there it was: The feminist movement, its power to inspire, and frail progress embodied perfectly in one of its most dedicated, creative and impactful voices.

Steinem, now 84, was in Toronto on December 12 to participate in “The Courage of a Movement”, an event organized by the Ontario New Democratic Party (NDP). More than 700 people attended. While ticket prices were steep, there were many sponsored tickets available.

Steinem opened her talk by saying how much she admires Canada’s First Nations land acknowledgment practice and conceded that her homeland often has a huge influence on Canadians. “I promise to go back, and try to do something about the ridiculous situation we have.

“I would just ask you to remember that [Donald Trump] was not popularly elected. He lost by six million votes. Three for other candidates, three for Hillary Clinton. He’s just there because of our crazed institution called the electoral college, which just tells us we have to get rid of it. Incidentally, it is a legacy of the slave states. So we are trying to treat him as a great instruction on everything that we need to do, right? And we are woke. I just want to say. We are seriously woke.”

The audience erupted.

Other key points in her talk included the importance of understanding that history began in North America long people the Europeans showed up, and how many early cultures did not have gender pronouns, or words for race. “I mean, the paradigm was a circle, not a pyramid. It was really profoundly different.

“Our whole world is divided into two kinds of people, those who divide everything into two (or see things in binary terms) and those who don’t.”

She pointed out that normalized violence against women is the major determinant of whether a country is violent on its own streets and whether it will use violence against another country. In other words how a country treats its women is how it operates in the world.

The Courage of a Movement Panel

The Courage of a Movement Panel, from left to right: actress Patricia Fagan (Canadian Stage Company, Soulpepper), writer, lecturer, political activist and feminist organizer Gloria Steinem, moderator Marci Ien, 15-year-old blogger and author of “Momentus: Small Acts, Big Change” Hanna Alper, and Manager of Consent Comes First, Ryerson University, Farrah Khan.

During the panel session that followed Steinem’s keynote, she was asked if she believed society has truly made any progress towards gender equality and social justice.

Steinem noted that gender equity is still far off and advancements are fragile, however, she believes we have made significant progress at a key and fundamental level. “We’ve actually changed the majority consciousness. Not the power structure. Not where the money is. But consciousness comes first. So, that’s big.”

She added that at this time in history, people who been seriously deprived by hierarchy and patriarchy are increasingly mad as hell. This is also big.

To another question posed by an audience member – “Will things get better in the future?” – Steinem replied “I’m a hopeaholic. Yes, we do need to be realistic. But I do think hope is kind of planning. I have to say that part of the good thing about being old, and I am very old, is that we remember when it was worse. We can all see how bonkers [patriarchy] is and that’s why we need to work together. We each have something to bring. I’ll bring hope. You bring anger. And there’s no stopping us.”

Three wise women at The Courage of a Movement event, Toronto.

Left to right: Jan Borowy Cavalluzo, LLP; Shelly Gordon, and Manager of Consent Comes First, Ryerson University, Farrah Khan.

Outside the auditorium, I asked three wise women, Shelly Gordon, Farrah Khan (also a panelist), and Jan Borowy Cavalluzo why they attended. Gordon remarked, “Gloria still has a lot of advice for how to keep moving social change”. Borowy Cavalluzo said for her, “Gloria has been an inspiration to the feminist movement for decades. Her approach to the intersectional feminist movements is important and I am interested in what she has to say.”

So, while the 84-year-old Steinem may be frail in body, her power to fuel the feminist movement is still robust and relevant as ever.

Categories
Activism & Action

Solutionary Ideas from a Love-based Revolutionary

Rivera Sun, Author, The Dandelion Insurrection

This week, LiisBeth spoke with Rivera Sun, a change-maker, a cultural creative, protest novelist, pragmatic strategist and campaign designer for social change movements, and workshop leader at LiisBeth’s premier social innovation event of the year, the Entrepreneurial Feminist Forum, held in Toronto on Dec 2/3.

LiisBeth: We are so excited about having you conduct one of your practical change making workshops at the upcoming Entrepreneurial Feminist Forum! It’s also your first time in Canada!

Rivera Sun: Occasionally I have fantasies about running away to Canada! But the reality is, as you know, Canada’s far from perfect. You’re working on lots of different issues too. For example, you have major environmental issues that you’re dealing with…. But one thing that I really thought a lot about in terms of speaking to Canadian women in business is…I’m not an expert on Canada’s political system. I get to talk about the thing I really love, which is how do we take action outside of the political system, right?

LiisBeth: Tell us a little about you and how you became an expert in non-violent activism?

Rivera Sun: I am a novelist and entrepreneur by trade and an activist by necessity. I grew up on an organic farm in Northern Maine. My undergrad is actually in dance and theatre. And I have a twin sister! Today, I continue to write and I teach strategy for nonviolent movements. The workshop enterprise emerged while I was on my book tour with my first novel, The Dandelion Insurrection. After my talks, people would ask me to do workshops on nonviolent struggle. So that’s how I started to actually teach this work and now it’s kind of taken off on its own, because people need the tools so much.

Rivera Sun and the first book in her trilogy, The Dandelion Insurrection

LiisBeth: Why this work?

Rivera Sun: I think we now all live in a time that requires us to all be engaged, in social economic, political, racial, sex, gender, justice (issues). All of it, like never before. But I was not always interested these issues. I spent a lot of my young adult life not so concerned with politics…I didn’t think anything I did would make a difference. It wasn’t until the Occupy Movement that I learned that there were a lot of ways to make a difference in the world. Occupy woke me up. After Occupy, I was getting involved in all sorts of activist campaigns. Like most people, I didn’t really know what I was doing. But I was also writing The Dandelion Insurrection, in which I posited a hidden corporate dictatorship. Once I had invented the problem, I really didn’t know how to get the characters out of that problem, so I Googled it. I asked, “How to bring down dictators non-violently.” I thought I’d get some insight from people who might have written about it in their books, like, Ursula Le Guin or Margaret Atwood. But it turns out, there were a lot of real people around the world who have been using nonviolent struggle very successfully for the past three decades, especially to solve their social-political problems, oust dictators, stop invasions, overturn occupations. I learned by reading history that people are actually more successful at driving social change with nonviolent action versus more violent approaches…. So I immersed myself in reading material…and gave myself a crash course in how to use nonviolent action effectively, strategically and kind of used my novel as my thesis study. How would I play this out with the characters in my book? How do you model it out? The novel did well, and soon after, my readers reached out and asked, “How do we make this book real?” So, I developed a set of tools based on what has, and has not worked historically, and began sharing these tools with others.

LiisBeth: Do politics and business mix?

Rivera Sun: I think it’s a great question and a question for anybody on the spectrum, whether you think that you’re working in the capitalist arena to do better ethical business, or whether you’re way out in the totally non-monetary end of enterprise and trade. There are intersections of enterprise and movements that we don’t usually see as enterprise-based activism. Consider co-ops, worker credit unions, and the work of Cesar Chavez and Dolores Huerta who founded the United Farm Workers Union. Or Mahatma Gandhi’s constructive programs [carrying out struggle through community and self-improvement by building structures, systems, processes, and resources that are alternatives to oppression and promote self-sufficiency and unity in the resisting community]. Constructive programs were not thought of as businesses per se, but they had a significant economic impact. Two of his 17 constructive programs denied the British Empire an estimated 18% of their tax revenue, right? That’s a major economic impact that relates to the course of their struggle. So, when it comes to the intersection of business and social change, the very first thing that I think about is that business and politics have always been intertwined.

The question I think most entrepreneurs looking to drive social change struggle with is how to design products or services and operate our businesses in such a way that we can make sure they create the change we want yet are robust and financially sustainable enough to withstand the inevitable blowback of having a political position that is not popularly supported by the bulk of the people we may be wanting to have as customers or consumers, right?

LiisBeth: So true! So what are some of the things that people learn by taking your workshop?

Rivera Sun: Change doesn’t just happen through protest. It doesn’t just happen – for regular people anyway – through calling politicians or senators. And it doesn’t usually just happen through buying the right goods as individuals. It happens when we organize. It happens when we look at the whole system, identify what’s holding us back, and starts when we begin working with others — and connecting our enterprises and organizations in ways that leverage each other’s strengths to drive the desired change. We would never have gotten the Civil Rights Act of 1965 in the US without an enormous civil rights movement, 95% of which was organized and galvanized outside of the electoral system.
So if we’re looking at business changes, how do we drive industry standards? How do we make marketing campaigns that not just advance the justice work that we’re doing, but also support the justice work of many groups and movements. How do we help to crack the stranglehold of certain industries that are continuing injustice?
We’re going to learn pragmatic tools and strategies for making massive change from the vantage point of being in business.

LiisBeth: Very cool.

Rivera Sun: Because we need everybody. We need the scientists, we need the lawyers, we need the business leaders, we need the plucky little activist groups. We need the mass movements for change, we need the churches. And every single one of those groups has a different set of ways that they can leverage who they are and what they do, to maximum effectiveness.


Publisher’s note: For tickets to the Entrepreneurial Feminist Forum, click here. Two day pass $299. One Day Pass: $160. Students with ID: $99


 

Related Reading

Why the World Needs Feminism, NOW

It makes sense to focus on our immediate needs. But with more suffering anticipated—this time economically induced—when will we return to the bigger questions of the root cause?

Read More »

The Revolutionary

adrienne maree brown, activist, author, black feminist changemaker and truly funny womxn causes a welcome ruckus –again.

Read More »
Categories
Our Voices Systems Uncategorized

Creating a Feminist City: We Rise by Lifting Others

Imagine equality. (Photo Think Urban, Women’s March on Washington, 2017)

What if we could rank cities according to how desirable they were for women and gender minorities to live, work and play? And what if this equated with sustainable economic growth for all? If we could pinpoint and, hence, strengthen factors that would attract women and in particular, women entrepreneurs and investors, to move to a city, what might those factors be?  Consider:

  • Safety in all areas of a city, during day and night.
  • Refuge sites and high quality support for victums of gender violence. (or better yet, declining numbers)
  • A thriving diverse women-led entrepreneurship ecosystem.
  • Equal wages (Ontario has a 31% gap).
  • Equal gender representation on corporate and non-profit boards as well as city council.
  • Affordable and accessible daycare.
  • Vibrant, inclusive mentor networks.
  • A five block feminist and social justice centered enterprise district.
  • A thriving feminist art, music, media and culture scene.
  • Subway stations and main streets re-named after prominent women and gender minority leaders.
  • Subsidized feminist summer and March break camp programs-for all genders.
  • Plenty of green space for recharging and connecting root chakras with Mother Earth.
  • Progressive attitudes towards women in all sectors including civic affairs, the legal system, and reproductive health.
  • A self-identified feminist Mayor.
  • (Add your idea here)

Sounds attractive? Welcome to The Feminist City.

Poster for Un Habitat Student Competition 2016

Why The Feminist City?

We bet women (and their families) from around the world would flock to The Feminist City—to live, work, invest, and thrive. And we bet men would gain too. As would gender nonconforming folks and others from diverse backgrounds.

In addition, the economy would experience a much needed spark. There is a strong business case (jobs, tourism dollars, quality of life) behind the idea that The Feminist City would produce incredible economic development opportunities—cities could do themselves (and us) a big favour by trying to become one.

Progressive Politics Produce Economic Benefits

At the turn of this century, when cities were looking for a competitive edge or ways to save enfeebled economies, urban theorist Richard Florida, extending the brilliant work of urbanist Jane Jacobs,  seemed to provide the answer: Find ways to attract the “creative class” who were deemed to be the force capable of reviving rusting, industrial age economies. Creative-class infused cities would later become the economic heroes of the times. The Harvard Business Review hailed his book, The Rise of The Creative Class, as the major breakthrough idea of 2004.

Who comprised this creative class? The “super creative” ten per cent epicentre of this class or worker included scientists, engineers, university professors, poets, novelists, artists, entertainers, actors, designers, and architects”. (Note: All male-led fields). But essentially, the bulk of the creative class folk were primarily socially marginalized people considered to be dreamers, sketchy or undesirables in prior decades. Florida proposed that cities that invited diversity and were were more tolerant of outliers were and would continue to be, more economically resilient and successful. At that time, his indicators for tolerance was measured by how friendly a city was towards “unconventional people – gays, immigrants, artists, and ‘free-thinking bohemians’.”

Florida did not consider gender equity as part of his original creative class formula. In fact, he didn’t consider the health of the local feminist ecosystem as a key driver of economic success in subsequent updates of his theory—that is, until 2012.

Now, with gender inequality persisting and mother earth being pummelled to breaking point (Coincidentally? We think not!) Feminism has remerged from the deep like Godzilla (who is female by the way) to level the field and fight the dark blue scourge. Florida took notice and reflected this in his most recent work. As did others interested in saving economies gasping for air. Advancing women has suddenly become the neoliberal capitalist equivalent to trading bitcoins—perceived huge potential for outsized returns and fast.

Today, many national governments and multi-national corporations are betting that advancing equality for women and girls will fuel new economic growth. Consequently, more people than ever before in history are working to advance gender equity in all sectors. However, the idea that progressive pro-women urban development policy can attract high-growth, next-gen industries, new tourism dollars, and make our cities more livable/visitable for all genders is only just now starting to catch on at the municipal level.

Buh-bye Creative Class? Welcome The Feminist Class!

As evidence, progressive female urban planners are increasingly organizing and working together on about at how to make cities better for women and girls. Their tactics include getting more women involved in urban planning, shaping policies that advance gender justice, and designing more inclusive, safe public spaces. In step, progressive economic development officers are working on strategies to attract high-growth, women-led enterprises.  In other words, they are talking about criteria and strategies for creating a feminist city.

The media has also jumped on the idea by writing about what cities are best for women. In 2014, Bustle, a U.S. based feminist magazine, identified the eight best cities for women to live in in the United States. Editors considered factors like the gender wage gap, laws related to reproductive health, and the depth and “breadth of the city’s historical foundations of progressive feminism in the city.” The list of cities included San Francisco (CA), Austin TX), Philadelphia (PA), and New York City (NY). While these cities have earned a reputation as being female friendly, local governments don’t market themselves as such nor do they demonstrate any specific commitment to gender equity or the advancement of women and girls. They still have a long way to go to being truly feminist cities.

A Tale of Two Cities

Across the pond, Spain’s capital of Madrid is actively marketing their commitment to gender equity and feminist ideals in an attempt to boost tourism—and their annual growth rate in that sector already generates hot green envy amongst peers.

The Mayor and City Council of the city of 3.6 million has declared straight up, loud and proud, that Madrid is a feminist city. And they back it up with action. Just over a year ago, the City Council created the Department for Policies of Gender and Diversity “in order to coordinate efforts to eradicate the perverse effects produced by our patriarchal society.” Says Mayor Manuella Carmena Castrillo: “It is a task that involves all branches of government, even if these are themselves fueled by such a culture.”

Madrid’s effort to advance equity and inclusion is multi-faceted. The “Espacios de igualdad” (“Spaces of Equality”) are 13 projects located in districts around the city that “act as a place of reference for citizenship.” The “spaces” offer workshops and activities to raise awareness of how a culture transmits inequality. They have legal, psychological and professional development initiatives to train all citizens on how to promote gender equality and transform the culture.

The city has also launched two extra-curricular educational programs — “Escuelas de Empoderamiento (“Schools of Empowerment”) and Escuelas de Igualdad (“Schools of Equality”)—that “raise awareness and mobilize the population around issues of equality by disseminating the great contributions brought about by feminism and implications around the concept of gender.”

We could go on. But let’s stop and think about how such initiatives might fly in North American cities. In LiisBeth’s hometown of Toronto, a city similar in size and scale of influence to Madrid, it’s nearly inconceivable to imagine the current mayor or council, both conservative leaning, seizing on feminism as an opportunity.

Toronto’s mayor, John Tory, recently spoke at Move the Dial, a big-budget, Silicon Valley style event to promote women’s participation and advancement in STEM sectors. In a fireside chat with Canadian tech entrepreneur celebrity Michelle Romanov, Tory boasted about his team’s success in luring another hollywood-style bro-owned and led tech conference-Collision–which featured Eva Longoria (acress from Desparate Housewives) as a draw in 2017-to the city for the next three years. He said that a big attraction for organizers was Toronto’s diverse talent pool in STEM. In fact, he mentioned Toronto’s diversity—we counted five times—as a primary draw for people and companies who come to Toronto. Because Toronto is home to people from some 230 different nationalities who negotiate life here, eat each other’s cuisine, and live side by side largely peacefully.

But the city is far from being a beacon of a gender equity progress. Step one in creating a feminist city is making cities safe for women and girls and every six days, a woman is killed by her intimate partner in Canada—Toronto, as Canada’s most populous city, shares this burdensome stat. Only 30% of Toronto’s new city council are women. Toronto’s Equity, Diversity and Inclusion website lists 10 specific equity initiatives—but not-a-one related to gender equity.  None of Canada’s TSX top 60 companies—the majority headquartered in Toronto-are headed by a woman. There are only two independent women-led entrepreneur co-working and incubator spaces in existence within city boundaries. Rather than working to shore up women’s entrepreneurship ecosystems, especially in the human-centered economy sectors, the city closed EMBER, the city’s only women-led/women-centred startup incubator program, in 2016. If you type the word “feminism” into the City of Toronto’s website, you get two hits (Madrid=3020 hits).  As a result, Toronto’s tourism and economic development strategy (Read: tech, tech, more tech, nothing but tech. Did we say tech?) looks like it is stuck in the 1990s—the decade the internet went mainstream. All this is unfortunate and dated if Madrid is any indication. Time to run toward where the ball is going-not where it’s been.

The city of Madrid is not perfect. But it takes action. In April, thousands across Spain took to the streets to protest the lenient sentencing of five men in the violent, video-taped “wolf pack” gang rape of a teen attending a bull running festival in Pamplona. Thousands of men and women across Spain took to the streets to protest. The ruling was seen as especially out of touch with the Madrid’s feminist leaning societal values. Madrid responded by banning the men from travelling to Madrid (where the victum was from), and stepping up initiatives to ensure the safety of women and girls in its streets. This included setting up “puntos violetas” purple coloured posts during city festivals where anyone feeling unsafe could get help or advice. The city has also funded a new hotline and specialized network to respond to gender violence. The “Neighborhoods for Good Treatment” initiative includes signs and door hangers for businesses and homes to signal they are safe spaces.

How a city responds to gender-based violence says a lot.

Last spring, Toronto also experienced a high-profile horrific case of gender-based violence—a man driving a van intentionally veered off the road and onto a sidewalk, targeting women. He managed to kill 10 people, eight of whom were women. On social media, the 25-year-old van driver had declared himself an incel (involuntary celibate) and was angry at woman for not wanting to have sex with him.

Torontonians held emotional vigils and flags few half-mast. But there was no follow on city funded initiative launched to advance safety for women and girls or promote gender relations dialogue in response. Surprisingly, Toronto has only one rape crisis centre for a city of 2.7 million. People wait for up to 18 months to get help. Furthermore, its meager funding is currently on the line.

That’s chilling, really.

But it doesn’t have to be that way. And lack of action around ensuring safe cities for women might soon hurt those municipalities who continue along a similar path. It’s not a situation a feminist city would accept.

Going Forward?

 

Image from Messurbanism Blogspot

Move over creative class. It’s 2019. Today’s activists, still closeted intersectional feminists of all genders are the new  transformational urban “undesirables”. And listen up L.A., Berlin, Tokyo, London, Melbourne, Cape Town, and Toronto—embracing feminism and working to elevate gender equality can supercharge your economy—and more importantly, transform the lived experience of your citizens, in amazing, positive ways previously unimagined.

Imagine the sign on the highway as you cross into city limits: Welcome to The Feminist City: We Rise by Lifting Others. Please Take Our Values Home.

#womenaresafehere #transpeoplearesafehere #genderqueerpeople are safehere. 


Additional Reading:

 


https://www.liisbeth.com/2019/09/24/feminist-in-the-city/

 

Categories
Systems

Minister Mary Ng Announces New $20M Women Entrepreneur Fund

Mary Ng, the Canadian minister of small business and export promotion,

 

On October 19th, Mary Ng, the Canadian minister of small business and export promotion, announced another new initiative, the Women Entrepreneurship Fund, a two-year $20-million commitment to invest directly in women-owned and women-led businesses across all sectors of the economy to help them grow and reach export markets. The funding is another part of Canada’s first Women Entrepreneurship Strategy.

This new opportunity to procure direct investment is welcome news to many women entrepreneurs!

This funding announcement comes just four weeks after the announcement of $85M in funding to strengthen and improve access to women’s entrepreneurship programming. Surprisingly, this announcement received zero mainstream media attention, other than its mention in a recent opinion piece by LiisBeth publisher, PK Mutch. A Google search yields no results other than the Ministry’s own press release.

Jason Easton, Chief of Staff for Mary Ng, was not surprised about the lack of coverage, noting that in his experience, mainstream press often overlooks announcements related to women’s economic advancement.  Easton added that the $85M fund would be spread over five years. Approximately $15M in total is earmarked for national organizations. The remaining $70M will prioritize regional, non-institutional applicants.

This is good news for community-based women-led co-working spaces, incubators, accelerators, networking organizations, and mentorship programs.

To learn more about how Minister Ng views the challenges faced by women entrepreneurs, read the Q&A prepared for LiisBeth by the communications staff at the Ministry of Innovation, Science and Economic Development Canada below.  It’s a good time to be a woman entrepreneur.


 

QUESTIONS FOR MINISTER NG, & ANSWERS

Q1.  What are some of the barriers that women entrepreneurs face?

Mary Ng: Women entrepreneurs face unique challenges compared to male entrepreneurs. They are less likely to seek financing and are more likely to be rejected or receive less money when they do. This has a huge impact on their ability to access capital.

As well, women entrepreneurs often have fewer mentorship and networking opportunities, face challenges in finding talent and expertise, and have difficulty securing large contracts and buyers. The impact of these barriers is clear: only 8.3% of women in Canada were self-employed in 2017 and only 16% of small businesses were women-led or -owned. We need to do better.

 

Q2.  What are you doing to help women succeed in business?

Ng: The Government of Canada is committed to addressing the barriers women face in starting or growing a business. That is why the Government is seeking to ensure the full and equal participation of women in the economy by increasing their access to financing, talent, networks and expertise through the Women Entrepreneurship Strategy (WES) announced in Budget 2018.

The strategy has several key elements, including the Women Entrepreneurship Knowledge Hub, which aims to collect and gather data with the goal of providing information, data and best practices for women entrepreneurs. The WES Ecosystem Fund will provide funding for mentorship, networking and skills development through third-party initiatives. The Women Entrepreneurship Fund will directly invest in women-owned or -led businesses.

 

Q3.  What is the Government of Canada doing to help women entrepreneurs overcome access-to-financing barriers?

Ng: The Women Entrepreneurship Strategy will make significant investments to improve women’s access to capital, advice, best practices and targeted, gap-closing support. The Government increased the lending resources for the Business Development Bank of Canada (BDC) to $1.4 billion. BDC’s Women in Technology Venture Fund was also increased to $200 million. As well, the Government provided Export Development Canada (EDC) with $250 million to help women-led businesses expand into international markets. The objective of all this is to support women-run businesses in starting up, scaling up and exporting.

Another program that will improve access-to-capital conditions for women entrepreneurs is the Venture Capital Catalyst Initiative. Through two investment streams, it aims to improve gender balance among Canadian VC managers and technology-based companies.

 

Q4.  The Government has announced an investment of $105 million in women entrepreneurs. What are the goals of this investment?

Ng: The objective of this investment is to double the number of women-owned and women-led business by 2025 by increasing women’s access to capital, debt financing, networks and advice. This will be done through two initiatives.

One is the Women Entrepreneurship Fund. It will invest directly in women-led companies, enabling them to scale up and grow their businesses. The other is the Women Entrepreneurship Strategy (WES) Ecosystem Fund. It will invest in third-party, not-for-profit organizations so they can identify new and innovative ways to support women entrepreneurs by closing gaps in areas such as mentorship, networking and skills development.

Q5.  What is the Women Entrepreneurship Fund?

Ng: The Women Entrepreneurship Fund is a two-year $20-million commitment to invest directly in women entrepreneurs in a diversity of industries, providing eligible companies with funding to help them grow. The fund will focus on supporting women entrepreneurs’ efforts to scale up and grow their businesses, as well as help them expand into new markets. .

Q6.  What types of organizations are eligible to apply for funding under the Women Entrepreneurship Fund?

Ng: Women-owned or women-led for-profit small and medium-sized businesses (fewer than 500 employees), including individual business owners, partnerships, social enterprises, corporations, co-operatives and Indigenous businesses, are eligible to apply for funding under this initiative.

Q7.  What will the Entrepreneurship Fund do for women entrepreneurs?

Ng: The Women Entrepreneurship Fund will provide successful applicants with up to $100,000 in funding (non-repayable contribution) to grow their existing businesses and help them mature to a state where they can pursue opportunities in new markets.

Activities that are eligible for funding include the development of market strategies and supply chain integration. The fund will also support women-owned and women-led firms in scale-up, expansion and growth activities such as product development, inventory management, upgrades to equipment and technology improvements.

Q8.  Why is increasing the participation and success of women entrepreneurs important to Canada’s economic future?

Ng: We know that the full and equal participation of women in the economy represents untapped potential. According to McKinsey, we could increase Canada’s GDP by $150 billion by 2026 simply by advancing women in high-productivity sectors and raising their participation in the labour force.

It is essential to Canada’s competiveness that we support women entrepreneurs—not just because it’s the right thing to do but also because it’s good for the bottom line.

Q9.  How is the Government addressing barriers faced by women entrepreneurs from diverse backgrounds?

Ng: Studies have shown that women from diverse backgrounds face additional barriers. The Women Entrepreneurship Knowledge Hub, a key pillar of the Women Entrepreneurship Strategy, aims to gather data on a variety of factors contributing to the current situation. Through the analysis of data, it will disseminate information, data and best practices for women entrepreneurs.

BDC is helping remove barriers for Indigenous women entrepreneurs. It is holding specific sessions of its WE Talk Business Boot Camps that are geared toward helping these women overcome barriers to entrepreneurship.

Q10.  How else is the Government of Canada supporting women?

Ng: The Women Entrepreneurship Strategy complements the Government’s broader efforts to advance gender equality, which include addressing pay equity, introducing more affordable childcare and putting an end to gender-based violence.

The Government is introducing a Gender Results Framework to guide future decision making and to measure its progress in fostering an economy that works for everyone. As well, it is moving forward with legislation to address pay equity in federally regulated sectors and is encouraging pay transparency by publishing its pay practices online.

In addition, the Government is helping women enter the trades with Apprenticeship Incentive Grants, implementing a National Housing Strategy that commits at least 25% of investments to projects that support women’s housing needs, and enhancing the Canada Child Benefit to help with the cost of raising children.

 

Categories
Activism & Action Our Voices

Growing Into Feminism

Photo: Clique Studios

 

In her book “Living a Feminist Life”, Sara Ahmed asked the question: “When did feminism become a word that not only spoke to you, but spoke you, spoke of your existence, spoke you into existence?”

In other words, how does someone reach a point when, without apology, you identify as a feminist? Especially when it seems the only place you can find courses on the subject are in university calendars?

Last week, CV Harquail, a colleague, shared this remarkable article with me: Amanda Sinclair’s Five movements in an embodied feminist: A memoir. Sinclair says we become feminists over time by experiencing physical and intellectual struggles thrown at us by a system that routinely subordinates women and gender minorities. She says our lived experiences and feelings lead us to feminism. We don’t seek it out. It finds us.

I decided to consider my own journey and put this theory to the test.

My first awareness of feminism came in 1975, which coincided with the United Nations’ declaration of the Year of the Woman. I learned about Gloria Steinem. Morgentaler risking his life to open abortion clinics to make the procedure safe and more available to women in Canada. The Equal Rights Amendment in the United States (and a woman!) Phyliss Schafley fighting against the extension of women’s rights. Cheeky Iona Campagnolo who ran for leadership of the Canadian liberal party and endured a pat on the bum from the eventual winner – and returned it! Iris Rivera, who taught us you can get fired for not making your boss a cup of coffee.

When all this turbulent media coverage swept over me, I was 13.

The stories, good and misleading, followed by brutal backlash, created fireworks that awakened me. From personal experience, I saw that girls were encouraged differently than boys. This felt unfair. Now I was learning that I was not alone. In the library, I found Sisterhood is Powerful, a collection of essays from the front lines of feminist struggles and devoured it. Shortly after, I joined a grown-up feminist club with my like-minded best friend. We simply believed that anything boys could do, girls could do. And we wanted others to believe that, too. Naively, we thought this idea was an easy sell—until we invited two women from the club to speak to our grade 8 health class about gender equality. Our lockers were vandalized. From then on, classmates routinely taunted us and called us lesbians. So much for prospects of a first kiss at that year’s dance!

During high school and university in the early ‘80s, feminism wove in and out of my life, by comparison, in quiet ways. Yet, it influenced my choice of study—journalism—as I had witnessed the power of the pen. Feminist leaders became my role models for their courage to speak truth to power—and endure the often terrible consequences with such grace. I thought it was cool that feminists were considered dangerous. They taught me what standing up for myself looked like.

When I got married, feminism inspired me to hyphenate my name rather than follow tradition and take my husband’s.

Though the 80’s and 90’s, I rose through the ranks of a publishing company, mostly by fitting into the system, then started another company.  I soon learned that life in corporate environments is a truly a sheltered one. Once outside, as an entrepreneur again, in a male dominated industry (agri-food), I routinely encountered gendered prejudice—suppliers of equipment would ask where my husband was before they would believe I was serious, Canali-suited men in boardrooms and talked over me as though I didn’t exist–even though I was the founder and operator. After the exit, and upon re-entering the world of working for others, I learned that I was paid less than male predecessors and replacement for doing the same job. So much for #Becauseits2015.

As I reflected on defining moments in my life, I was astonished by how often I drew on the work of feminists to navigate through challenging personal and professional times. It turns out that, yes, experiencing gender inequality—and feeling it physically and mentally—is how I “grew a pair” of eyes to more clearly see the exploitative social, political, and economic systems that work to nail potential to the floor. It also ignited hot-metal level of desire to dedicate myself to working for change.

Sinclair is right. Feminists are forged over time by women, gender nonconformists or men willing to challenge inequality. Many of our struggles are personal, waged against day-to-day injustices. And sometimes, like Dr. Christine Ford, those struggles are splashed on the world stage, forcing us to see how easily a woman and her lived experience can be brushed aside by norms that privileges all that is masculine and male. It’s actually astonishing to realize how little has changed since Anita Hill, or the UN’s bold declaration of 1975 as the year of the woman.

I experienced Ford’s story like it was my own. And to make sense of the matter, I once again reached out to find support and grounding in feminist analysis, ideas and inspiration. In many ways, feminism is a little like that wise, leather-clad, New York auntie in your family—the one that other family members side-eye and sometimes “forget” to invite to dinner parties–but still, you go to her for advice and sense-making, when explanations by others around you just aren’t cutting it.

 

 

Photo: Stocksy