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Progress or pinkwashing: Who benefits from digital women-focused capital funds?

Progress or pinkwashing: Who benefits from digital women-focused capital funds?

There are more women-focused capital initiatives and funds than ever—but is the money getting into the right hands?

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(Photo by Vanessa Lee / Unsplash)

Along with crowdfunding, biometric cash assistance, cryptocurrencies, and mobile wallets, another growing digitally enabled source of capital is women-focused capital funds (WFCFs). These funds target women-owned, women-led enterprises, femme and non-binary entrepreneurs, and aim to level the access-to-capital playing field.

That’s the good news. However, a newly released study in Small Business Economics on WFCFs suggests feminist investors, policymakers, and entrepreneurs need to be asking more questions before resting their feminist boots. Professors Barbara Orser of Telfer School of Management at University of Ottawa, Susan Coleman of Hartford University, and doctoral student Yanhong Li recently examined the market positioning of 27 funds in the US and Canada. “We were curious to learn if women-centric investment pools, such as WFCFs, aim to alter exchange processes to support justice and gender equality. At the end of the day, we found that the majority of funds focus on fixing women. Few seek to address structural or institutional impediments,” said Orser. “The bottom line is that among the funds that we examined, only a minority sought to counter structural barriers associated with women entrepreneurs’ access to capital. Most were positioned to facilitate individual wealth creation.”

The study found that this kind of pinkwashing is most likely when funds are created as add-ons to mainstream programs and services, rather than as a central element of the organization’s mission of supporting women and non-binary femmes. In addition, few of the funds displayed third-party assessment or an audit of the fund. Opaque accountability and an absence of independent evaluations were common. This means we cannot always be sure that the funds set to advance women-owned and led ventures actually get to them.

According to the researchers, most WFCFs fall short of supporting a feminist agenda to address institutional and market barriers. The team concludes that, depending on the investment, some WFCFs challenge while some simply perpetuate bias and reinforce structural constraints that impede women entrepreneurs by not actually changing investment due diligence and approval orthodoxies. 

The study offers feminist investors insights to consider before assuming that all funds serve an inclusive economic agenda. This study also alerts LiisBeth readers that there are an increasing number of differentiated WFCFs, so it is wise to shop around—and keep your feminist boots walking.

To download the study (for free), click here.


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Related Reading

https://www.liisbeth.com/2019/11/22/righting-who-writes-code/

https://www.liisbeth.com/2019/04/26/where-are-the-women-in-canadas-women-in-tech-venture-fund/

You are visiting Liisbeth’s archives!

Peruse this site for a history of profiles and insightful analysis on feminist entrepreneurship.

And, be sure to sign up for rabble.ca’s newsletter where Liisbeth shares the latest news in feminist spaces.

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Creating informed and inspirational content to support feminist changemaking takes hundreds of hours each month. If you find value and nourishment here, please consider becoming a donor subscriber or patron at a level of your choosing. Priced between a cup of coffee or one take out salad per month.
PK Mutch

PK Mutch

News media entrepreneur, freelance journalist, Canadian Association of Journalists member, former book publishing executive, zine-maker and startup professional.  Marigold Capital advisory board. Recipent of Inspiring Top 50 Women in STEM in 2018. Profiled in Canada 150 Women: Conversations with Leaders, Champions and Luminaries. Founder  and former President of award-winning Fifth Town Artisan Cheese, Canada's 8th B-Corp, which under her leadership received the Premier's Award for Agri-Food Innovation (2009). Petra currently works to advance inclusive entrepreneurship and innovation in public policy and startup ecosystems with a particular emphasis on gender equity.  Petra is the founding publisher of Liisbeth. Follow Petra on Twitter or connect with her on LinkedIn.
PK Mutch

PK Mutch

News media entrepreneur, freelance journalist, Canadian Association of Journalists member, former book publishing executive, zine-maker and startup professional.  Marigold Capital advisory board. Recipent of Inspiring Top 50 Women in STEM in 2018. Profiled in Canada 150 Women: Conversations with Leaders, Champions and Luminaries. Founder  and former President of award-winning Fifth Town Artisan Cheese, Canada's 8th B-Corp, which under her leadership received the Premier's Award for Agri-Food Innovation (2009). Petra currently works to advance inclusive entrepreneurship and innovation in public policy and startup ecosystems with a particular emphasis on gender equity.  Petra is the founding publisher of Liisbeth. Follow Petra on Twitter or connect with her on LinkedIn.

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