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Our Voices

Finding Your Way Home

Head shot of a black woman with long black braids, wearing blue shirt.
Keda Edwards Pierre, Founder of True2Soul | Photo by David Leyes

As a child, Toronto-born Keda Edwards Pierre wanted to do something many intelligent, artistic kids dream of doing; create buildings.

“In elementary school, I wanted to be an architect. I was recognized to be very creative. My grandfather was an architect,” says Edwards Pierre. “Plus, lines and structure really attracted me.”

However, the universe had other plans. Instead, Edwards Pierre a childhood trauma survivor, navigated a career path that met her profound needs for safety, structure, answers, voice and ability to advocate for others.  That path would take her from student to frontline police officer, to community liaison officer and, finally, to entrepreneur –a journey which, for her, is ultimately “true to soul”.

“Bad things happened in my life. The impact showed up in a number of ways.

In Grade 10, my typically good grades suddenly started to plummet– I saw my dreams of architecture (school) go down the tubes,” Edwards Pierre explains. “I often found escape through arts. During this time, I increasingly turned my attention to theatre and drama and ended up getting a lead part in the school play.

Edwards Pierre says she was excited about new emerging theatrical success–until playing the lead part meant having to kiss a boy on stage– an idea that made her so ill and uneasy that she gave up theatre for a time. Panning around for a new direction–one that would allow her to feel more empowered – Edwards Pierre turned her attention to law, a career which matched her passion for “advocacy, helping people and argumentative nature”.

“I developed a keen interest in the justice system. It led me to take a paralegal course in college after high school,” says Edwards Pierre. “Then one day, my class visited a courthouse to observe court proceedings, after which two classmates and I met two off-duty court officers. We later hung out. One of them advised that police were hiring and suggested that I join as a better path to law school than the paralegal path.

“I did some research and realized he was right.”

Sold on the idea, Edwards Pierre applied for a job with Toronto police, a much bigger feat than such a short sentence implies. This was the 1990’s   a time when only 6% of Toronto Police were women, let alone women of colour like Edwards Pierre, and although some things have changed since then, even today policing in Canada is still overwhelmingly white male dominated.

“I had never seen a Black woman in uniform,” says Edwards Pierre. “Plus I was considered short, just five foot five (inches), but I applied and was accepted. There were approximately 150 Toronto recruits and approximately 20 were women. I was the only Black woman.”

Over the next 27 years, Edwards Pierre would go on to hold a variety of roles with the Toronto Police Service (TPS), including court officer, parking enforcement, and eventually, a first class police officer across the city, including 42 Division which serves Scarborough, a suburb on the edge of Toronto where 73% of the population are non-white and the majority of residents are newcomers.

Edwards Pierre at one point, went on maternity leave.

Around the same time, “After a nearly 10 years with TPS, I remembered my earlier law aspirations. I applied to the Weldon Law School at Dalhousie (University)–and got in!” says Edwards Pierre. “So, at 28, while on maternity leave, I packed up my still breast-feeding baby and went to Halifax to get my law degree.”

Turned out that being a single mother, alone in a city with no family, little money for food and with a baby who had health issues, and pursuing my law degree was too much. After one year, I packed up, returned to Toronto and my baby’s medical specialists. I completed first-year law remotely and returned from leave to police work.”

Perspectives on Police Work

As a child, Edwards Pierre says her interactions with police while growing up were not negative.

Once on the inside, however, Edwards Pierre saw things that deeply troubled her.

“I witnessed how trauma impacts human potential and can destroy lives,” she says. “I saw the institutional flaws and systemic challenges that prevent police from dealing with issues in helpful ways. ‘Bad cops’ remain protected and fly under the radar and ‘good cops’ get gutted, chewed up and spat out.”

“While on the job, various misogynistic and racist officers in the ranks, management and command kept me in hyper-vigilance mode for much of my career – so I was in constant fight or flight positioning. Sometimes I won the battles I fought – and sometimes I lost miserably.”

Edwards Pierre adds “The system is far, far from perfect–however, there are good things happening between the cracks. While working in 42 division, I saw myself as part of the community. I had a great partner who loved his job.” Edwards Pierre saw how deeply connected, community-supported policing and strong community ties resulted in positive outcomes.

Despite the growing societal concerns around racism and police violence, Edwards Pierre held on to the idea that the institution could change for the better and went on to become a Corporate Liaison Officer for three years with a focus on improving Black community-police relations. “I coordinated the first month-long Black History Month celebration while in that role. I consulted with and brought community organizations and institutions together from all over the city for the first time. I also coordinated the United Mothers Opposing Violence Everywhere (U.M.O.V.E), a nonprofit which advocated for stronger gun control after the 2005 “Summer of the Gun”.

Edwards Pierre was also a founding member of the TPS Black Internal Support Network.

“I believe I had a positive impact, but over time, I realized there was only so much I could do.”

Edwards Pierre retired in 2020.

“My experience in policing, good, bad and even the ugly. was part of my path. It opened my eyes and showed me what I needed to see,” she says. “It prepared me for what I believe is the work I am now called to do.

For so many years, I hid a scared girl behind a fierce advocate for others. It felt easier to scream for others than myself.”

Image of two black women and one grey haired woman of colour, standing, arms across each others shoulders in unity.
From Left to Right, Keda Edwards Pierre and supporters, Canadian actress Sylvia Osei and actress/singer, Tabby Johnson

Enter True2Soul

“Something like seventy percent of us have been traumatized in one way or another. There are up to 19 different recognized areas of trauma. So if we are looking at that, and looking at how messed up our systems are, we have a lot of people inside and outside institutions who have unresolved shit and therefore, can and do perpetrate harm. Through my own lived experience, I have learned people have to heal themselves before they can heal systems.

Today, I feel I am called to work with healing people”.

So, Edwards Pierre started a company.

True2Soul is a hybrid, digital platform-style enterprise that offers safe & inclusive workshops for Black women and gender diverse folks who have experienced sexual trauma. Clients are looking to heal, be part of a discrete, supportive community, and ultimately transform their lives, relationships and career prospects.

True2Soul also creates customized treatment plans, and curates a directory of trauma-informed and allied services—all reviewed, researched and vetted by Edwards Pierre and her small team.

Their signature 12-week Chrysalis Program which launches in May, is supported by a suite of Canadian and international program delivery collaborators.

“We offer a multidisciplinary, non-judgement-based approach” says Edwards Pierre, “but what really makes our work stand out is the fact that our program is informed by lived experience few other folks have.

I have had to learn how to cope and deal with my own complex trauma, and know the flaws of the system. My personal experience and what I have witnessed in policing-both on the street and within the institution–have provided me with a deep understanding of what’s lacking and even harmful for survivors in the way of support”.

Edwards Pierre adds “I have also been supporting sexual trauma survivors for years. I’ve trained as a certified holistic health and mindfulness specialist, life coach and trauma recovery coach. I am also an ordained Minister.

While Edwards Pierre is new to entrepreneurship and venture building, she is optimistic that with the help of programs like Fifth Wave, she will figure it out.

As we end the interview, Edwards Pierre takes a slow sip of her iced tea, puts down her cup, and rolls up her sleeves to reveal matching forearm-length tattoos on both arms.

“These tattoos remind me to be true to the essence of who we are. They anchor me when I feel offside.

The bottom line. I am committed to building out True2Soul. This is who I am. I know this is where I am supposed to be. There are just not a lot of therapists out there doing this work who have also been in policing. And I know the word “police” is a powerful trigger for many people.  But I also know that what I have learned, on the inside, in the streets, is unique, authentic, real and therefore, powerful.”

Publishers Note: True2Soul participated in the Fifth Wave  Initiative, a year-round program offered by CFC Media Lab and its partners to support the growth and development of women entrepreneurs in the digital media and commerce sector in southern Ontario. All enterprise founders in the Fifth Wave community are selected for both their potential and commitment to weaving intersectional feminist ideals of equity and fairness into sustainable and scalable business growth strategies. Fifth Wave Initiative is committed to a minimum of 50% participation per cohort by members of underrepresented groups. The Fifth Wave is a LiisBeth ally sponsor at the Lighthouse level

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Our Voices


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My entrepreneurship journey started as a teenager. I signed up for a local entrepreneurship education program where high school students could run a business with the help of business leaders from around the region. Turns out I was good at it… REALLY good at it. Several awards, scholarships and two national conferences later, I found myself at a crossroads. Should I study commerce in university? Yes and no – I have a Bachelor of Science in Language Honours degree. All is not lost.

After completing a post-graduate certificate in Human Resource Management, I went on to spend a decade working in HR for some of the world’s most recognizable brands. My interest in entrepreneurship never faded as I began to see how large businesses failed to honour human beings as mission critical to the success of any organization.

I began to wonder about what it is to run a business. I began to question what a business actually is versus commerce (The exchange of goods & services for money). The years I spent in the dank depths of capitalist endeavours made me realize I never want to be a part of such a venture – a venture where systemic oppression (namely capitalism & white supremacy) reigns supreme.  

I had the distinct opportunity to experience innumerable instances of anti-Black racism in my career. No matter how much work I accomplished, intellectual property I produced or technology I mastered faster than others, I was still a Black woman seen as slow, lazy and a threat to the established order. 

I also began to wonder about commerce… and how my enterprises can be commerce. As I worked to bring my own enterprises to life, I happened upon the concept of radical entrepreneurship. (Holla!)

Many books, journals and conversations later, I decided to define what radical entrepreneurship meant for me as a Black woman and a person of the global majority. Radical entrepreneurship happens when you start an enterprise that transcends racism, capitalism, patriarchy and white supremacy.  

It’s a return to commerce: the exchange of goods & services for money.  It’s treating people as equals, with respect, paying a thrive rate wage AND distributing wealth, educational opportunities, upward mobility influence and sharing connections (money is not the only kind of wealth), ensuring health, wellness, and not working people 16 hours a day (which people did). In short, commerce as community – a spiritual and activist endeavour undertaken to enjoy the process of work; trading (We love working at something as humans) while lifting up others in the process.

Radical entrepreneurship is having the courage to step outside societal norms to run your enterprise as you see fit. There are elements you will definitely need like good recordkeeping and an accounting/bookkeeping practice. However, the radical part means your enterprise is contributing to eradicating social injustice.

Capitalist business education will tell you that your business’s sole goal is to earn money for investors and to place profits over people. Radical entrepreneurship values people, their contributions and their livelihoods. 

Yet, I’m still a Black woman with light-skinned privilege in this dominant culture – a culture where awareness of anti-Black racism is now in the limelight and still somewhat of a trending hashtag.  Corporations are taking advantage of this golden-hued PR opportunity to allocate a teeny fraction of their sizable quarterly profits to Black entrepreneurship initiatives. Let’s not forget the countless mentorship opportunities that ultimately don’t cost anything but look good on paper.

The Black community is not a monolith but is widely perceived as one. I constantly see Black entrepreneurs who are regarded as (air quotes) successful by white capitalist standards put on display to say “Hey, we’re not racist… look at this cishet, neurotypical, able-bodied Black person who is now a millionaire.” 

To put it simply, not all skinfolk are kinfolk. 

Huge barriers to funding opportunities continue to exist within the Black diaspora.  There’s a significant divide and significant conservatism in the diaspora. Cishet neurotypical, able-bodied Black people who are willing to accept the crumbs of capitalism may indeed be successful in obtaining a few loonies but it’ll be nowhere near the resources available to their white counterparts.

Studies have been done about the hardships that Black female entrepreneurs face. The proposed solutions are literally steeped in capitalism & white supremacy. Black venture capitalists are still capitalists.  We also haven’t talked about the extraneous hoops Black women entrepreneurs have to go through to access the few funds (e.g. Being asked about your sexual orientation on a loan application which, last I checked, is a human rights issue) and even then no one seems to trust Black women with a significant amount of money…there are hair & nails to be done after all.

In navigating this world, I find myself having to explain myself constantly. I have an Honours Bachelor of Science in Language. I’m fluently bilingual in Canada’s official languages. I have worked in global head offices for some of the world’s most recognizable brands. Mastering new technologies is easy for me.  But all people see is Black… and immediately assume I’m not qualified enough, not skilled enough, not professional enough…the list goes on.  

Professionalism – for the record – is deeply rooted in white supremacy.

My mere existence is resistance in and of itself. When those days come where I wonder if my enterprises will actually thrive despite the seemingly insurmountable barriers that line my way forward, I have to remind myself that being a Black radical entrepreneur is more than a radical act. By choosing commerce over capitalism & white supremacy, I’m now actively creating change. I’m learning by doing. I’m gathering more knowledge and insight every day.

Dominant culture can keep their crumbs of capitalism. I won’t scale my enterprises in 3 months or less. I don’t exist to make money for those who’ll remove it from the economy at large and hoard it for their own purposes. I won’t pander to those who choose not to see my worth or genius in favour of my skin colour.  

Radical entrepreneurship is going to be the way forward for this Black entrepreneur. 

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I Have a Seed

A Black woman wearing a red scarf entrepreneur gazing outside a window.
Althea Branton, Ontario-based startup entrepreneur.

Althea Branton (she/her/elle) is a skincare designer who lives, works and plays on the traditional territory of the Anishinaabe, Ojibway/Chippewa and Haudenosaunee peoples.

Growing up,  Althea never considered herself to be beautiful or remotely attractive. Her concepts of beauty came from the pictures of white women in the magazines her mother would occasionally buy from the grocery store for their (air quotes) recipes.

Althea spent years wondering if she’d ever be beautiful. Somehow it never dawned on her that no amount of green smoothies, elimination diets, HIIT workouts, intermittent fasting or aligning her chakra centres with the Universe was going to turn her into a young, thin, white, cishet, neurotypical able-bodied, twenty-something female with no curves and blonde hair: the Eurocentric beauty standard. 

She was obsessed with skincare after buying a life-shattering pot of Dewberry lip balm from The Body Shop.   Yet on the flip side of her skincare obsession was a stark realization that most products aren’t made for her skin tone.  A myriad of Eurocentric skincare exists in the current market. However, there’s a dearth of skincare for people of the global majority.

Then came the whisper in her soul – to own her own business.  So she went to Laurentian University  – to study translation instead.

Many pots of lip balm later, Althea decided to finally listen to that whisper in her soul to begin creating her own natural products and studying cosmetic science and cosmetic formulation.

Her son is her why – why she’s starting fresh in the late summer of her life to finally move towards the true goals of her soul.   Althea decided to intentionally design and create skincare for people of the global majority.

Yet she never anticipated the sheer amount of unopened doors and barriers on the path to entrepreneurship.  Althea finally had had enough.  So she turned to words. Althea has transmuted her pain into art using words for the last quarter-century.

A few weeks ago, Althea Branton was interviewed by an intake manager at a startup incubator program.  Read or listen to what Branton has to say to the world after that interview. 


I have a seed.

An idea that came to me as a spark from the darkness that is out there past the light.

So far it’s an enterprise with limited resources.

But I’m only surviving –

not thriving (at least not yet). 

I’m living off scraps, crumbs, bits and pieces

putting life’s essentials carefully

from hand to mouth for myself

and my child. 

I feel horrible about it every single day.

I need HELP

I cry to a force greater than myself.

Why can’t I provide more?

Why don’t I have more?

Isn’t there enough for me?

Aren’t I enough for me?

Let me tell you about this seed.

It’s powerful. Mighty.

Unapologetic. Genius.

It’ll move people into a movement

bypassing the normative

Eurocentric ableist capitalist patriarchal norms

we so unequivocally accept as normal

every single day.

When it’s ready

my seed will bloom and blossom.

I know it’ll grow

providing for me and millions more.

Then come the experts

Wolves disguised as critics clad cleverly in exploited cashmere clothing.

“Should you really only market to Black & Brown people?”

“Aren’t there enough products for those people?”

“Do you have any experience in this sort of thing?”

“Why are your products genderfluid?”

“Isn’t that controversial?”

Heavy is my heart as I heave a mighty SIGH.

I keep having to prove why

Why my seed is worthy

Why my seed must get the things it needs

to grow super-high towards the skies

Why my seed deserves the right

For soil, water and sunlight 

elements provided freely

by the Earth to humankind.

My seed is worthy because it is a seed.

I deserve the elements because

I, too, am a seed.

Dearest garden-variety gatekeepers – please step aside. 

I’m done asking for permission

for my seed to grow.

I’m done pandering to people’s insecurities

I’m done doing the dance around biases that have nothing to do with me.

No one tells the crops to grow.

They just do, with the help of the Earth, Sun and more.

I’ll find the soil. I’ll get the water. 

I’ll even find the invaluable knowledge

As I put the rather ratchet-looking pot outside

because contrary to what most may believe,

the sun is freely available to us all.

Now, I’ll celebrate the winter season

Putting holiday essentials joyously

from hand to mouth for myself

and my child

knowing I will never yield to those who seek to hold me down

for fear I may rise above them one day.

I’ll rise all right.

Look up there – I’m rising right now. 

My very existence is resistance.

I’m here. I’m me, I’m hella amazing.

That seed tho’… stand aside and watch it grow.

Publisher’s Note: Want to support Althea’s startup journey?  Follower her on IG: @althea.branton

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