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Categories
Activism & Action

A Recipe for Justice

Paul Taylor, Executive Director of FoodShare at WE.Gordon Neighbourhood House Director Paul Taylor in one of their gardens, Salad maker ?? speaking with passersby, Exterior shot of the the building.
Paul Taylor, Executive Director of FoodShare at WE.Gordon Neighbourhood House. Photo by Dan Toulgoet

Last month, I set out to find examples of advanced feminist enterprises that were doing truly radical work, showing us what a socially just, post-capitalist enterprise and economy might look like.

FoodShare, a large and innovative Toronto-based food justice charity, emerged as a provocative example.

FoodShare was founded in the 1980s in response to an alarming increase in hunger and food insecurity due to the recession, with Indigenous and Black households experiencing the highest rates of food insecurity. It was meant to be a temporary organization dealing with a short-term issue, but as the number of food bank dependent and food insecure people in Toronto grew, so did FoodShare. Today, it is the largest food security charity in North America, entering another rapid growth period due to the pandemic.

FoodShare has more than a dozen income-generating and grant-supported programs including community garden facilitation, kitchen incubator, school lunch programs and a good food box delivered to subscriber doors. The organization employs 120 people of whom 54.8 per cent are women, 1.6 per cent transgender and 2.3 per cent gender nonconforming.  While most Canadian organizations are just beginning to embrace the government supported  50-30 challenge (which calls for corporations to increase representation of women to 50 per cent and BIPOC representation to 30 per cent on boards), FoodShare’s board of directors is already 62 per cent female and 85 per cent BIPOC.

Debbie Fields founded and led FoodShare for more than 25 years. Paul Taylor, took over as Executive Director (ED) in 2017.

Here’s what he has to say about FoodShare’s latest progressive initiatives. 

LiisBeth: Do you identify as a feminist?

Paul: Of course! I was raised by a bad-ass Black woman and come from a long line of bad-ass community minded, Black women. I was taught to listen and learn from women, and in particular Black women in leadership. I saw, through my mother’s eyes and experiences, how the patriarchy drives the kind of capitalism and neo-liberalism that’s wreaking havoc across the country. The pandemic has further exposed how much we still undervalue women in society. I think it’s horrific that we are just now starting implement a national childcare policy. If this was something that men depended on, we would have had a national childcare program decades ago.

LiisBeth: What do you think is the most radical change you have initiated since you joined the organization in 2017?

Paul: I would have to say our focus on implementing a standard-of-living wages, equal wages and wage-range compression policy.

Over the last few years, we have increased the lowest paid colleague salaries by 25 per cent. And we are not stopping there: we’ve got another increase that we’re working on that will be pretty significant and really important.

We’ve also tied the compensation for the lowest wage worker to the highest wage worker. For example, the Foodshare Executive director can make no more than three times what our lowest paid worker makes. From now on, we’re all going to be moving forward together — if we’re moving at all.

Given that CEOs and Executive Directors in the nonprofit sector often make many — sometimes 100 times — what the lowest paid employee makes, I think that is pretty radical.

We are also really committed to really thinking about how we challenge low wages for any kind of work, not just within our organization, but within the entire sector and within the food system. One of the directors on our board is a food delivery carrier.  He has been helping us think about the range of opportunities that exist to support low wage workers in the food system.

LiisBeth: Was the increase and wage compression policy a tough sell internally?

Paul: No, it wasn’t because it’s all about how we do board recruitment and who is on our board.

Traditionally boards look for directors who have certain professional designations like finance, legal, HR, or look for those with a C-suite title as a proxy for credibility, capability and intelligence. When we recruit on these terms, all we are doing is recreating the barriers that exist in society, for example, access to education.

So instead we flipped the norm on its head. Instead, we say, we’re going to prioritize recruiting board members that get the philosophical underpinnings of the organization, who have a commitment to equity, food justice, have lived experience with these issues to wisely design and implement new approaches, and who are willing to roll up their sleeves and dedicate resources to challenging those inequities.

If directors lack experience or education in certain areas, say in interpreting financial statements, board governance or investments, then we say, how can we provide support? We invest dollars in building our board’s capacity instead of expecting folks to have gone through all of the hoops that society presents to qualify, hoops that we all can’t reach.

LiisBeth: When you changed your ideas about who qualifies as a board director, did that change the make up of your board?

Paul: Completely. Today, our board is headed by an Indigenous activist, Crystal Sinclair. Our board is now predominantly made up of BIWOC folks. It’s unlike any board for an organization our size that I’ve ever seen. It’s composition really affects the key decisions that we make and how we show up in these decisions. For example, when we’re having a conversation about things like defunding the police, we’re not talking as (white) allies, we’re saying stop killing our communities because we are part of those communities. It changes how we show up on these issues, where we locate ourselves in these issues, and how we advocate.

LiisBeth: What do you think prevents other organizations from doing what you’ve done?

Paul: A willingness to reframe what it means to do the work that we do and how we do it. I think if we don’t acknowledge that patriarchy, colonialism, white supremacy, anti-Black racism are actually deeply rooted organizing principles and profoundly embedded in the way we work, well, then we will never come up with the strategies, the policies and the ideas for dismantling those systems within our own enterprises.

People need to be thinking outside of the box.

They need to be committing organizational resources to tackling these things. Tackling these things is not a black post or a black square on Instagram. Working to liberate your organization from these harm perpetuating systems requires resources, time, and a leadership team willing to be vulnerable.

LiisBeth: What advice would you give to small enterprises who are looking to dismantle patriarchy, colonialism, white supremacy and capitalism in their own operating practices?

Paul: If you want to prioritize that work, which I encourage everybody to do, and if you don’t have that capacity within, then reach out and secure a consultant that is focused in that area and has the lived experience to draw upon. And compensate them accordingly.

The second thing I would say (and this may be brutal for folks to hear) is that businesses that leverage inequality to exist are not sustainable. People have only been able to make them sustainable on the backs of low-wage workers, on the backs of precarious work arrangements. That’s the hard truth. The conversation we need to have.

I think we have to say no to building enterprises on the backs of under-paid, under-cared-for workers. If we’re not paying living wages, we are unsustainable.

Food Insecurity By Household Identity in Canada

The prevalence of household food insecurity differs markedly by Indigenous status and racial/cultural group. The highest rates of food insecurity are found among households where the respondent identified as Indigenous or Black.1 (Data Source: Statistics Canada, Canadian Community Health Survey (CCHS), 2017-18). Higher rates of food insecurity in non-married households in Canada are largely attributable to women's socio-economic disadvantage

LiisBeth: Is FoodShare a postcapitalist business enterprise?

Paul: Good question. You know, we recognize, capitalism is why charities exist. It’s a system that ensures that society’s resources are disproportionately distributed, and we need to be calling attention to the way that capitalism and neo-liberalism have created the conditions that cause some people in this country to constantly worry about where their next meal is going to come from while others are dreaming up new schemes to avoid paying taxes.

The existence of billionaires to us is as much a policy failure as the fact that close to a five and a half million people are food insecure in Canada.

So, unless we’re talking about how we collectively dismantle capitalism, and acknowledge and compensate for the harm that it’s caused to communities, we are just feeding a system that’s been designed to keep us so busy we don’t have time to examine the root cause of so much of the inequities that we are now all forced to navigate.

I think all nonprofit and for-profit leaders need to be holding our government to account to make sure that equity is centred in legislation and public policy

FoodShare Staff and Volunteers Group Photo
FoodShare Staff and Volunteers Group -Photo by Sandro Pehar

LiisBeth: Who is informing, inspiring your work right now?

Paul: I am inspired by folks connected to the ongoing Idle No More movement, folks at 1492 Land Back Lane, Climate Justice Toronto. For me, these are the groups that recognize that the voices of Indigenous peoples across Turtle Island and even across the world need to be heard. I would say I am inspired by the movement around abolition that has been led again primarily by Black women is one that dares us to dream of a world that isn’t preoccupied with punishment.  Other movements that I’ve gravitated towards for inspiration, for hope, are those that are centered on justice. They’re intersectional, and they prioritize those who have had the most stolen from them as a result of settler, colonialism, capitalism, and the proliferation of neo-liberalism.

LiisBeth: Thank you so much Paul, for this interview and more importantly, for your incredible work as a badass feminist enterprise leader.

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Allied Arts & Media

Writers for the Real World

Kulbinder Saran Caldwell, founder and CEO, REALLIFE Pictures. Photo provided.

Not satisfied with the lackluster effort the TV and film industry employs when it comes to including people of colour in writers’ rooms, Toronto-based Kulbinder Saran Caldwell took matters into her own hands. She founded REALLIFE Pictures INC, a literary agency run by agents of colour to represent film writers of colour. The company also runs a film and television production house alongside the “boutique literary agency” that gives “diverse, neurodiverse and LGBTQ screenplay and television writers a voice in the entertainment industry.”

Saran Caldwell said she recognized a “hole in the market.” Producers were telling her they wanted to hire diverse writers, but “didn’t know how to find them.” Or, at least, that was the “excuse” they gave to explain their all-white writers’ rooms.

Initially, she spoke to agencies about carving “out this niche for you under your umbrella.” But, she said, “Across the board, they pretty much said, ‘no, thanks, we’re fine just the way that we are.’ One of them actually said, ‘Diversity is a bubble.’ So, I decided then – okay, fine, if that’s the prevalent kind of thinking (in the industry), I’m just going to do it on my own and I’m going to have to find a way to do it within (my) production company.”

Saran Caldwell said the disinterested response was, in part, due to people “being comfortable in their own lane and not wanting to address some things that may not necessarily be fair, equitable, or inclusive” in their field, but they’re happy—and successful—“doing business as usual.” Not only do people not want to “rock the boat,” doing so may feel destabilizing for their white clients, some of whom feel that diversity initiatives cost them work.

“You have to realize, to a large degree, these agents have been representing white showrunners and white writers for a very long time,” Saran Caldwell said. “When you are all of a sudden advocating on behalf of another group of clients…that becomes a difficult position to be in when they’ve been your client for a long time, right?”

REALLIFE PICTURES table read session. Photo provided.

White Washing: The Stats

Currently, writers’ rooms in Hollywood and Canada are overwhelmingly dominated by white men. In 2017, a study of Hollywood writers rooms found that only 13.7 percent were people of colour – out of 234 series surveyed. An overwhelming 91 percent of show runners were white, and that shows headed by white show runners had no black people in their writers’ rooms 69.1 per cent of the time. By contrast, 100 per cent of shows headed by black showrunners hired white writers. Many of the major production and streaming services—including Netflix, Amazon and Showtime—had either none or just one person of colour in their writers’ rooms for 90 to 100 percent of their shows. The report also found that when people of colour are included in white-dominated writers’ rooms, they often “tokenized.”

Saran Caldwell said that hiring people of colour doesn’t mean pigeon-holing the writer to work only within their specific racial or cultural background; what it really achieves is expanding the repertoire of writers’ rooms by adding in experiences, styles and talents it would not have otherwise. There’s an appetite for stories that are aimed outside the white experience, Saran Caldwell noted, evidenced by the huge success of Black Panther, Crazy Rich Asians, and Kim’s Convenience (its recent abrupt cancellation tremendously disappointed viewers and producers.)

Saran Caldwell saw that appetite first hand when she ran a coaching program for BIPOC students from Ryerson University in 2019. She co-produced a couple of feature films and a web series, all with women of colour filmmakers. When she  realized there was a gap in the industry when it came to connecting BIPOC talent and filmmakers, she started building her agency with a roster of talent, spending a year “reading material, making contacts, figuring out how to present myself, as a brand… because we were new.”

Agent and COO Charanpreet Chall joined REALLIFE in 2020 and is “more hands on with the development,” according to Saran Caldwell. “We chat every morning about our day’s deliverables and divide work and conquer.”

Small-Town Start, Big-City Heart

Although she has called Toronto home for the past two decades, Saran Caldwell, who is Indo-Canadian, is originally from Terrace, a small town in British Columbia between Kitwanga and Prince Rupert. Her father immigrated from India to Kelowna, then moved north to Terrace to work in the sawmills because the wages were better. Saran Caldwell’s mother and four siblings soon came to Canada to join him in Terrace.

Saran Caldwell attended the University of British Columbia (UBC) in Vancouver for the first year of her post-secondary education then enrolled at the British Columbia Institute of Technology (BCIT) to study marketing. She was the first of a family of six to go to university, saying it “wasn’t easy to get permission to go since no one else had gone before me.”

While living in Vancouver, she started REALLIFE as a music video company then shelved the project in her late 20s when she took a job as a news writer for CP24 and moved to Toronto. The position was only supposed to be for the summer, but Saran Caldwell “fell in love” with Toronto and stayed. She resurrected REALLIFE when she was “bitten by the production bug” following work on a pair of short documentary films with South Asian women directors. “I was trying to find out — how can I utilize all of these skills, and my passion to support new and up and coming filmmakers, female filmmakers, and in particular, women of color?”

In 2020, Saran Caldwell went to the Canadian Media Producer Associations (CMPA) Prime Time event in Ottawa; her goal was to build a “rolodex” of 30 people interested in her agency; she came back with 40. Production companies were excited about the agency and to work with her; they wanted to add “diverse storytellers” with “lived experiences” to their writers’ rooms. “I started chatting with production companies… and broadcasters, and all of them loved the concept. They said, ‘This is brilliant, this is exactly what we need!’”

But Saran Caldwell realized that many writers on her roster need help to get “market ready.” Often they were non-union and, due to financial and time constraints, had never attended film school or had access to workshops. To make sure their writers would be ready when they went to pitch their ideas, REALLIFE Pictures started an inhouse professional development program, reading and providing notes on “every single script” that was sent to them.

That personal mentoring is critical, said Caldwell, because BIPOC are often left outside of industry-linked social groups – largely white, middle-to-upper-class people, who have families or friends in the industry or have gone to school together for years. “(Many of my clients) have been overlooked for a very long time, and many of these individuals don’t know how the business side of the business works – how to negotiate, how to ask for what they want (in terms of) working conditions.

Saran Caldwell said she is building an inherently feminist company with a mandate and goals in line with the values of “collective feminism” — “a fair playing field, for everyone.”

At present, the agency represents about 20 writers, with “five more on deck waiting for us to read their scripts,” said Saran Caldwell. Although it’s still early in the process for original projects, Epic Story (Luna, Chip and Inkie), Wildbrain (The Snoopy Show), Frantic Films (Baroness Von Sketch) and KGP (Narcoleap) have all either hired or signed shopping agreements with writers represented by REALLIFE Pictures.

The company is working on expanding into the U.S. and international markets but, Caldwell said, what’s important at a baseline level is the success and happiness of the people they represent.

“What long-term success looks like for me is a very satisfied roster of writers and directors that we’ve worked with for years, and they’re happy–and the industry is happy–with where they have ended up in their career,” says Caldwell.

“I want to know that we have made significant change in the industry, that it’s not putting these individuals in little boxes and then just ticking them off for the sake of funding, or diversity or access, or whatever it happens to be, that (these relationships) are authentic and … have really resulted in positive change.”


Publishers Note: Fifth Wave Labs is Canada’s first feminist accelerator program for women in digital media. It is a year-round program offered by CFC Media Lab and its partners to support the growth and development of women entrepreneurs in the digital media sector in southern Ontario. All enterprise founders in the Fifth Wave community are selected for both their potential and commitment toward weaving intersectional feminist ideals of equity and social justice into sustainable and scalable business growth strategies. Fifth Wave Initiative is committed to 30% participation by members of underrepresented groups. The Fifth Wave is a LiisBeth Media partner and ally. Interested? Apply here.

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Categories
Activism & Action

$5.5 Billion Investment Required To Prevent Collapse of Emerging Women’s Entrepreneurship Sector

woman standing against a wrecking ball
Photo by Federico Caputo / Alamy Stock Photo

Monday, April 12: The Canadian Women’s Chamber of Commerce (CanWCC) released an emergency task force report calling for $5.5 billion to support women entrepreneurs — a sector disproportionately impacted by COVID-19.

“Let’s get real about this: women-owned and -led businesses are integral to Canada’s economic recovery,” says Nancy Wilson, CanWCC’s founder and CEO. “Forget leaning in — we need support to lean on as we start and scale our businesses.”

The independent task force calls for $5.5 billion in renewed funding in the 2021 federal budget for the Women’s Entrepreneurship Strategy; $500 million in recovery funding targeting Black, Indigenous, racialized and mature (over 40) women entrepreneurs; and the expansion of the Canada Recovery Benefit program for self-employed and startup founders left without basic income because of the pandemic.

The task force also recommends creating an inter-ministerial committee to better address the needs of all women in the economy and break down silos that currently exist between the Ministry for Women and The Gender Economy (WAGE); Industry Canada/Innovation, Science and Economic Development (ISED); Ministry of Small Business, Export Promotion and International Trade; and the Ministry of Finance.

The report, supported by leaders in the women’s entrepreneurship ecosystem, was developed as a response to lack of inclusion in the “Task for on Women in the Economy” and the cross-ministry feminist pandemic recovery budget process, as well as deepening concerns that the federal government “still doesn’t get” women entrepreneurs.

Who are Women Entrepreneurs?

The newly released State of Women’s Entrepreneurship in Canada (March 21) report by Ryerson’s Diversity Institute paints a clear picture of the women’s entrepreneurship ecosystem and the lives of its precarious income-based participants.   

In a nutshell, the sector’s enterprises are like a million atoms that are intricately networked. In some provinces, long established women’s enterprise institutions act as supportive lenders, skills educators and data gatherers for policy makers. Some find affinity in publicly funded incubators and accelerators. But the majority of women entrepreneurs are left to resource themselves. They have created more than 180+ unfunded, regional, grassroots, mutual-aid support networks.  

Women entrepreneurs tend to build businesses in care-economy sectors and operate them in relational, innovative, inclusive, generative ways that aim to lift up their communities — not just themselves. Their enterprises may be micro when measured in dollars, but powerhouses when full and indirect impact is considered.

On average, a woman entrepreneur, once established, earns $68,000 gross per year. Their male counterparts earn 58 per cent more — a truly cringe-worthy pay gap.

Only 15.6 per cent (114,000) of all small to medium incorporated enterprises in Canada are majority owned by women; more than 92 per cent of these enterprises are defined as “micro-firms” with less than 20 employees. Another 37.4 per cent (1 million+) of women entrepreneurs are self-employed.  

Though small, this sector can have financial clout. According to a 2017 McKinsey study, an investment in women entrepreneurs could result in up to $150 billion (or about 31 times what the task force calls for) in economic growth for the Canadian economy. The report noted that “This projected increase was 6 per cent higher than business-as-usual GDP growth forecasts over the next decade. Put another way, this figure is equivalent to adding a new financial services sector to the economy.”

Eager to boost this potential, the government invested $5 billion in a Women’s Entrepreneurship Strategy (WES) program in 2019. According to task force participants, this investment has had tremendous impact. However, those gains are in danger of being completely lost — not just set back — due to the pandemic’s disproportionate, multi-layered impact on all women.

Since COVID-19, more than a quarter of all women-owned firms laid off 80 per cent or more of their contractors, freelancers, employees.

Paulina Cameron, serial entrepreneur and now CEO of The Forum, a women’s enterprise support charity in Vancouver, says she is frustrated. 

“Government supports are still built around our understanding of the way men built companies in the 1990’s. The hard line between for profit, public and nonprofit policy no longer makes sense. Women entrepreneurs increasingly design enterprises that ignore these boundaries. We learned this past year that women entrepreneurs play a significant yet unseen role building social well-being and economic resilience — we are going to need a whole lot more of that in the coming decade.” 

Janice Bartley, Founder of Foodpreneur Lab

Why Were Women Entrepreneurs Left Out of Covid Relief?

Most small to medium enterprises (SME) COVID-19 relief programs focused on larger firms, which excluded the vast majority of women entrepreneurs.  Like women wage earners, women entrepreneurs were also crushed by shouldering the majority of unpaid care and home-schooling work during the pandemic.

According to a recent study on Black and Indigenous women entrepreneurs, 78 per cent face barriers to accessing financing in addition to racialized oppression by institutions including banks, incubator and accelerator programs.

Janice Bartley, a Black woman, serial entrepreneur and founder of Foodpreneur Lab,  took on side gigs to pay bills for the past two years, even though her enterprise was on the verge of providing her with an income. 

Then COVID-19 hit.

“We were in the process of negotiating some significant contracts including a college — which would have really helped us launch — but because of COVID-19, they fell through.”

Like many, Bartley’s enterprise was not big enough to benefit from small business COVID-19 support initiatives. Most of the loan programs are beyond reach for founders who don’t have net worth (say in home ownership) to fulfil the personal guarantee requirements.

“I think any founder knows that there’s going to be financial risk involved in starting and growing a business,” says Bartley. “And I think there’s a willingness for us to do that, as long as there’s some supports to help survive things like a pandemic.” 

two quotes, two women, purple background

Women Entrepreneurs Are a Good Bet — So Why So Little Money on the Table?

Preliminary research shows incredible returns on investments, says Wendy Cukier, Director of Ryerson’s Diversity Institute, “even in loan programs targeting women, whether measuring job creation or social impact.” She notes that the “WES initiative has strengthened the women’s entrepreneurship ecosystem and we are starting to see the results. However, if we allow these initiatives to wither and new seedling businesses to die, we should not be surprised to see negative economic and social consequences.”

So why are women entrepreneurs often overlooked by mainstream programs and financing? Cukier says it’s often because of how “innovation and entrepreneurship are framed.”

The CanWCC independent task force has put forward compelling evidence that a $5.5 billion investment in women’s entrepreneurship would go a long way to ensuring momentum gained in the past few years is not forever lost. 


Publishers Note: pk mutch, contributor and LiisBeth publisher is a board member at the Canadian Women’s Chamber of Commerce (CanWCC) and transparently supports their vision, mission and mandate. Mutch was also a task force member. 

Resources/Sources:

Download the full CanWCC report here

Access the State of Women’s Entrepreneurship 2020 report here. 

Read the Feminist Recovery Plan for Canada here. 

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Categories
Allied Arts & Media

Innovate This

Deb Day (left) enjoying a rare social visit with colleagues James Woods and Julie Reis—and office dog Bubba—during the COVID-19 pandemic in November 2020 (Photo provided).

Since the pandemic hit, Deb Day’s been holding a daily virtual meeting with her team that’s been like no other marketing and digital content studio has conducted. They open with a wellness check-in and bookend with a gratitude practice. There’s no talk of clients, projects, or deadlines. Instead, they talk about priorities and everyone shares one thing they’re grateful for. It could be anything: supportive partners, the roof over their head, coffee, a good TV series to pass lockdown leisure hours.

“The team’s not worked in the office since March 13, so it was a priority for me that we adapt our connection with each other,” says Day, who founded the Toronto-based strategic marketing enterprise, Innovate By Day, in 2010. “Virtual meetings can be very  transactional — ’just get ’er done.’ It’s a bit soul destroying, so we’ve put systems in place to connect with each other more and differently.”

Indeed, Day stirs up a lot of “business as usual” approaches, which has helped the company innovate to meet the challenges of the pandemic — surviving without having to lay off a single person.

When she launched, she even resisted the term “strategic marketing” for what her company does as it’s associated more with capitalism and consumerism than the feminist and social-justice values at the heart of her studio.

Innovate By Day primarily works within the cultural industry — film, television, art, music, publishing, nonprofits and broadcasters — building online communities and creating audiovisual content such as TikTok videos, Instagram lives, company sizzle reels. Day’s thoughtful about who she works with, teaming up with clients who align with her company’s values. “We would never do something that was pornographic or overtly racist or provocative for the sake of being provocative. I have to be able to align with them at some level, as does the team.”

To accompany the CBC documentary Girls’ Night Out, based on the Ann Dowsett Johnston’s book Drink, the company created the #RethinkTheDrink campaign, a cross Canada peer-to-peer talkback tour and impact campaign at colleges and university campuses featuring custom content and marketing materials. It also created a legacy toolkit to keep the conversation going to combat binge-drinking culture after the in-person tour wrapped.

On another campaign, Day’s team was engaged to support the discoverability and online conversation of the powerful six part documentary series Enslaved: The Lost History of the Transatlantic Slave Trade for and its international release on specialty channel EpixHD in the US, BBC Two in the UK and CBC in Canada. Their role was to curate content, write messaging and moderate the conversation online on the selected social media channels. 

“Those projects are meaty and they’re really, really satisfying,” says Day. “Sure, we’re not making the same money as someone who’s selling iPhones and cigarettes, but we’re okay with that. Our goal is to not become bigger and massive. It’s to do meaningful work. We love empowering new businesses and new projects to really define who they are and to reach their audiences.”

Design mockup of the Bachelor Canada predictions game, created for The Bachelor Canada Season 3 (2017) (Image provided).
Design mockup of the Bachelor Canada predictions game, created for The Bachelor Canada Season 3 (2017) (Image provided).

Day has taken the same approach internally, empowering her employees with a human-centric, feminist approach to the way she runs her studio. They embrace anti-oppression and anti-racist values, supporting staff to be their best and truest selves.

Early on, Day developed an employee benefits package by asking her team what kind of coverage they wanted. As a result, the company developed a package that includes health and dental insurance and more sick days and time off than Ontario’s minimum employment standards — in an industry that often relies on freelance “gig” workers.

She also flattened the hierarchy. Employees aren’t pigeonholed into defined roles and responsibilities. Being a smaller team helps. So does encouraging people to stretch themselves in different ways based on their interests and abilities. For instance, a UX/UI designer became the lead coordinator on a project completely unrelated to their role. A social media specialist produced content outside their skill set. Says Day: “Due to the nature of our company, we have to be flexible and really lean into how we can evolve ourselves at the same time as we’re evolving what we’re offering to the clients.”

She adds that anyone who wants to work a regular nine to five schedule and stick to a job description wouldn’t want to work for her company. “We have to be far more agile and adaptive especially in these times.”

On the other hand, anyone who wants to be playful and innovative can thrive. Four years ago, the company secured their own IP to evolve their offerings for their clients, leading to the development of one of their most successful projects yet, the “Innovate Prediction Game Engine.” Teaming up with some of the biggest reality television franchises in Canada, the studio created an online game that lets people bet on who they think will get knocked off of The Bachelor Canada or who they think will win the Head of Household on Big Brother Canada.

Evolving is something the company has had to do a lot this past year. When the pandemic hit, 50 percent of the company’s business was either paused or cancelled. They battened down the hatches as COVID-19 cases went up while marketing spending went down. They applied for every funding program they qualified for. They checked in on their clients and contractors to see how they were doing. They teamed up with a business coach to ensure their cash flow was stable. They put a plan in place in case someone got sick. And it all paid off. The company retained all of the staff, including nine full-time and four part-time employees, as well as a handful of contractors.

Day says that none of it would’ve been possible if she hadn’t taken care of herself first. As an entrepreneur with a teenage daughter, a husband, and father living in a care home, she often finds herself pulled in many different directions. And as an extrovert cooped up indoors with little contact with people, she’s found working virtually challenging. What keeps her going are those daily gratitude practices and daily walks, which are non-negotiable. “It’s really important to take care of myself because I won’t be able to take care of others,” says Day.

She remembers the early days of having to convince clients that marketing was worth spending money on. It’s easier now convincing clients the value of connecting with people, not only because the pandemic makes that so difficult but also because it’s a value that is deeply rooted within the company itself.

“I’m building a company that I would’ve loved to have worked for,” says Day. “A company that feels supportive and is respectful and collaborative.”


Publishers Note: Fifth Wave Labs is Canada’s first feminist accelerator program for women in digital media. It is a year-round program offered by CFC Media Lab and its partners to support the growth and development of women entrepreneurs in the digital media sector in southern Ontario. All enterprise founders in the Fifth Wave community are selected for both their potential and commitment toward weaving intersectional feminist ideals of equity and social justice into sustainable and scalable business growth strategies. Fifth Wave Initiative is committed to 30% participation by members of underrepresented groups. The Fifth Wave is a LiisBeth Media partner and ally. Interested? Apply here.e

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Activism & Action Our Voices

Feminist in Law

woman in suit headshot
Darlene Tonelli, founder of Inter Alia law. Photo provided.

Darlene Tonelli founded Inter Alia Law seven years ago. The boutique firm specializes in tech, media and entertainment law. She also co-hosts Lawyer Life Podcast, which explores the personal, political and professional lives of lawyers. We spoke with Tonelli about her journey into law and feminism.

 

LiisBeth: How did you get into law?

I grew up in a small town, and am the first kid in my extended family of many, many, many, people to go to law school or any kind of professional school. I was a figure skater in my youth, which was a good training ground for competition; individual sports helped shape my discipline and sort of going after things that I was interested in doing. I went through political science at the University of Calgary (1994-1998), and most of my work there [was] on feminist issues. I wrote almost every single paper on the looming dangers of pornography to women and the movement. It wasn’t a very popular position at the time, but I certainly wish I had kept working on it because it’s now an epidemic. But it wasn’t clear then what a big thing it was going to become. When I went to law school, I just took a big corporate job to pay off my student debt.

 

LiisBeth: How did you come to create your own law firm?

I did work in a traditional law firm setting for two summers and three years. It wasn’t a structure that made sense to me for the things that I wanted to have in my life. I wanted freedom over my time—I didn’t mind working long hours, but I didn’t want to be in a position where I couldn’t call my own schedule for like 10 to 15 years, which is the model and how it works. I was also lucky to get on a file early on that was really on the wrong side of my principles. Working for a big corporate law firm, I would not be able to honour my own values all the time. You have to work on what you’re given, and that that wasn’t something that I was cool with.

I transitioned through [working] in house at a record label, which I loved. Through that experience, I realized that [I didn’t want to] work for these big organisations where I was just a cog in the wheel. [I wanted] to create my own organisation where I could really shape the culture, the people, the projects that we took on, the approach that we take. So when I started Inter Alia law, I was really just trying to make a law firm that I wanted to work at.

There are now 10 of us, and we focus very much on creating a real sustainable life of authenticity. We focus on giving clients a level of service that comes from empathy and emotional intelligence to get better results for them.

 

LiisBeth: What are some of the gaps in Canadian law that you’re trying to fill?

I think there are a couple of big issues in law, and we’re addressing two of them. One is the cost of legal services, which is very, very high. There are statistics, something like 80 per cent of people who need access to lawyers don’t have it for financial or other reasons, so we try to make our services pretty accessible.

We’re also very affordable in a range of other things, which is facilitated by the type of model we run, which is a low overhead where everyone has a predictable share of revenues. So a normal model is a partnership where you buy in and you get to work your way up the ranks, and the higher up you are, the more business you bring in, the more money you make. We definitely reward in our model; for example, high performance is something that’s rewarded, but we don’t set it up so that, if you’re not a partner, the way you make money is by oppressing other people. That’s a very standard feature of the current legal landscape.

The second thing is we’re very focused on taking an educational approach with our clients. So, we don’t talk to them like they don’t know what they’re doing and we’re the gurus; we talk to them about what their needs are, what they would like to see out of a situation. And we try to get to know them as people, to help them get a better result that actually fits with what they need. We’re sensitive to what they need in a way that I think is increasingly important, but I don’t think is yet the norm.

 

LiisBeth: How do you embed feminist practices in the work you’re doing?

I would say it’s not been by design, it’s been more by accident. We don’t, for example, define ourselves as a feminist law firm. We are five men, five women, very gender balanced. But I would say we have real allies on the team for feminism, who really support a different way of doing things and understand the challenges that we experience.

And as far as influences, just to give a little bit of a shout out to some of the stuff that LiisBeth publisher PK Mutch and feminist author CV Harquail are doing, in educating women about being part of a bigger ecosystem of entrepreneurs. I built Inter Alia on my own and then I encountered CV and PK maybe a year ago and I thought, ‘Oh, [Inter Alia] is a feminist business.’ I didn’t realize that prior to meeting them. I think there are a lot of us out here doing what we do, just understanding that things are still quite oppressive in the workforce for a lot of people. And I think that the women who are building businesses from scratch are taking a really different approach—it might not be the one that you read about a lot in the press, but we’re out here.

I also think the general feedback that you get from people in traditional business models is that feminist business is not about profit maximizing. My answer is that feminist business is profitable, but not to the exclusion of people. I don’t want to make my profit by hurting other people, and I think that a lot of women share that approach.

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What the EFF? Top Six Takeaways from the 2018 Entrepreneurial Feminist Forum

Left to Right: Chanèle McFarlane (Do Well Dress Well), Karin Percil, (Sisterhood), Rachel Kelly (Make Lemonade) and Amanda Laird (Heavy Flow Podcast)

On December 2 and 3, LiisBeth co-sponsored the second Entrepreneurial Feminist Forum (EFF) in downtown Toronto. The annual entrepreneurship conference brought together the growing community of feminist entrepreneurs to learn and share experiences around feminist business practice.

This year, the message was clear: connect and take action.

Taking action at the EFF

 

We’ll post a full roundup next year but here is a list of six action items to consider incorporating into your 2019 resolutions.

1. Type “Indigenomics” into a document. When the red squiggly line appears indicating a spell-check error, right-click then press “add word,” because the relatively new term is picking up speed in Canada’s lexicon. “When you talk about water and trees you talk about resources. When we talk about water and trees we talk about relatives.” – Carol Anne Hilton, Indigenomics By Design: The Rise of Indigenous Economic Empowerment.

2. Visit Kelly Diels for feminist marketing tools, tips, and resources. If you missed her at the EFF 2018, you missed out, but fear not. Diels offers workshops and coaching sessions where you can develop (among other things) a social media strategy and system based on her Little Birds and Layer Cakes, Social Media Workbook.  “If you hate marketing, it means you have a sense of justice.” – Kelly Diels, Feminist Marketing for an Emerging, More Inclusive Economy.

3. Build our communities. CV Harquail reminds us that we can build our collective path to the entrepreneurial feminist future by standing on and grounding ourselves in each other’s work. Every presenter, facilitator, and participant is doing work that we can build on — so let’s follow each other on Twitter, connect on LinkedIn, refer to each other’s work, and celebrate our growing community. View the full list of presenters here.

4, Unplug and Read (okay two actions) Sarah Selecky’s new novel: Radiant Shimmering Light. It’s the holidays so not everything has to be about work. However, you may find your own takeaways in Selecky’s novel about female friendship, business, and online marketing that skillfully balances satire, humour, and truth. Selecky also credits Kelly Diels in her acknowledgments as the person who coined the term Female Lifestyle Empowerment Brand and met Diels at the EFF, so maybe it is about networking.

5.  Decolonize your mind: Decolonization work begins with taking the time to critically examine how colonization has influenced your personal world view and sense of self. Sit down. Make a list. Check it twice. Then consider re-embracing cultural practices, thinking, beliefs, and values that are a part of who you are and where you came from, but were systemically dissed by the dominant culture. “If we want diversity and inclusion, we have to decolonize design so that the practice itself stops traumatizing our diverse students and professors.” – Dr. Dori Tunstall, Whiteness without White Supremacy: Generating New Models of Whiteness

6. Sign up for LiisBeth’s newsletter here and receive rants, downloadables, recommended readings, profiles, feminist freebies! and stay informed about LiFE (LiisBeth’s Incubator for Feminist Entrepreneurship)–a membership only feminist business practice “school” and learning commons.

In addition to the action items above, what else did EFF participants get from the conference? The five most meaningful leaves on the wall of inspiration sum it up best:

  • We all have something of value to offer
  • Nothing grows without sharing
  • Connected
  • Who knows what will happen!
  • #rise

Rooted in values that take good care of people and planet, feminist entrepreneurs are building justice into products and services, operating models, and relationships. In the process, we are building collective power to change the economy.

Join us.