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LiisBeth TikTok Playlist: 04.21

Image of tiktoc logo, two women and van gogh background
Photo Credit: Unsplash

There are a lot of ways to experience music, but TikTok is one of the weirdest – especially when it comes to trends. If you are anything like me, you have gone months giggling over a snippet of a trending song before listening to the whole thing – if you ever get around to listening to it at all. It is an absolute trip when you finally hear the entirety of a song that you both know intimately well and not at all.

So this is LiisBeth giving you that experience ten times over. We hope you enjoy listening to the full version of ten of our favorite trending TikTok songs.

Yucky Blucky Fruitcake  — Iamdoechii

What better way to kick off our TikTok playlist than with the iconic introductory track Yucky Blucky Fruitcake gifted to us by Iamdoechii? On TikTok this song is often used to show off transformations – whether it’s weight loss, a post-high school glow up, or the journey from positive pregnancy test to newborn baby. Perhaps more than any other song on this list, Yucky Blucky Fruitcake is a reminder that TikTok trends barely scratch the surface of a full song. Iamdoechii skillfully weaves several genres and musical styles together and lyrically presents a detailed description of her personality and history, proving her complexity as a musical artist and person in one fell swoop. Yucky Blucky Fruitcake has a quirky sense of humor, fun pop culture references, and will reward your undivided attention.

Track Star  — Mooski 

Track Star has three main trends associated with it: the dance, people running (often at track meets), and a game of hide and go seek where you set your phone to count down and try to hide before it takes a photo. In the full track, Mooski’s syrupy vocals lament his partner’s tendency to run away from problems instead of communicating. The whole song is great, but the minimalist bridge is especially good. Perfectly mixed, percussive, and smooth, Track Star is a solid start to Mooski’s music career.

MONTERO (Call Me By Your Name)  — Lil Nas X


Okay, so chances are good that you heard Montero all the way through before it started circulating on TikTok. Currently on its third consecutive week at the top of the Billboard Global Charts, Montero is the deliciously gay follow-up to Old Town Road that we could never have dreamed was on the horizon back in 2019. Peppy, flirtatious, and oh-so-thirsty, Montero doesn’t have a definitive trend associated with it yet – unless you count queer thirst traps as a trend. Which, come to think of it, why not? We’re here for it.

Day ’N’ Nite  — Kid Cudi 


“Now look at this” is by far the most popular Day ‘N’ Nite trend, although the song is also a popular backing track for the trend where you type a message in two colors and turn off the lights halfway through the video – this renders half of the text invisible, which usually inverts the original message. Kid Cudi, who wrote the song at a tough time in his life, briefly made headlines for his complicated reaction to people using this song comedically. Personally, I think that’s all the more reason to listen to the full track. It’s a good one for late-night drives, so throw that baby on repeat and enjoy Cudi’s company one of these nights.

Praying  — Kesha 


The trend behind Praying utilizes Kesha’s jaw-dropping high note (an F6 for those of you keeping track) near the end of this inspirational ballad. Often coupled with the MegaMouth filter, this trend is a hilarious way to indicate an overdramatic response to a situation. Even Kesha took a stab at the trend, reliving the awkward red-carpet moment in which Jerry Seinfeld refused to give her a hug. The memeability of the song does not detract from its power. Written after her long battle to free herself from her abusive producer Dr. Luke, this is an anthem full of anger, forgiveness, and self-love. Get ready to be inspired to fight another day.

deja vu  — Olivia Rodrigo 


deja vu is the most common backing track to videos playing with the inversion filter. The current trend is split in two: some users toggle the video back and forth to highlight the symmetry of their own facial features while others use it to highlight the physical similarities of siblings or other family members. deja vu is a 10/10 pop song: dirty, beachy guitars; lyrical, breathy vocals; a surprisingly prominent drumline; and a relatable break-up complaint. How dare your ex do the same old things with their new person and pretend those things are unique or special?

Moon (And It Went Like)  — Kid Francescoli 


This track is the current fave to play behind slide shows of vacations, adventures, and gorgeous photo shoots. Often starting off with a lip sync to the titular line, there is no denying that this track perfectly accompanies any set of memories. The full song doesn’t deviate far from what you’ve already heard: it is mostly instrumental and is sentimental and peppy. At six and a half minutes long, this song is ideal to chill out to while you’re making the memories that you’ll eventually upload to TikTok.

bury a friend  — Billie Eilish 


With a song as rich as bury a friend, it’s not surprising that there are a few trends to choose from. My personal favorite is the spooky, Eilish-inspired back bend, but people also use the Neon Twin effect to creepily stare themselves down or use the song to showcase a makeup transformation. The full song is well-worth a listen, with a surprisingly saccharine introduction, innovative percussive choices, and the quintessentially creepy Eilish sound. Screeching, chittering sound effects, whispery vocals – the whole nine yards.

Levitating  — Dua Lipa 


Levitating is also mostly used to comedic effect. The call and response of “You want me!” / “I want you baby!” makes for the perfect vehicle for TikTokers to simp over their favorite characters, poke fun at bad relationship choices, or make jokes about wanting things that they shouldn’t want. Outside of the jokes, though, Levitating is a great pop song. Fun, bouncey, and a verified mood-booster, this a song you can’t help but sing along to. With any luck we’ll all be playing this one beach side this summer.

Hope  — Twista and Faith Evans 


Hope is another comedy trend. The video begins with the TikToker showcasing their hopes for the day and then – just as Faith Evans hits the words “I’m hopeful” – the video freezes and a list of everything that the TikToker did to procrastinate pops up on the screen. This is an older song, but if you have not heard the whole thing, you should. Faith Evans’ sweeping, gospel vocals and Twista’s highly personal rap come together to make an emotionally charged song that will inspire you to do better and be better.

Let us know if you think these songs hold up as full tracks or if we should have left them in the world of 60 seconds or less! We hope you dig the playlist as much as we did.

Want to listen to the songs on Spotify? Click here.

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Rabble Roundup

Rabble Roundup: 04.29.21

In our roundup this month, we’re sharing content from Rabble that looks at different themes, ideas, and conversations that feminists are engaging in right now. As a feminist, womxn’s entrepreneurship publication, we’re interested in what the feminist movement—and the action resulting from it—looks like at the moment. Here are our top picks for Rabble content that dive into this.

The many burdens of women’s work 

In this interview, Chelsea Nash writes: “Do women benefit in the workplace from assimilating into the male-dominated culture, or from resisting it? Put another way, is it better to focus on the similarities between men and women workers, or to point out gendered differences and vocalize the ways women don’t fit — literally and figuratively — into many non-traditional workplaces?”

These are the questions that biologist and ergonomist Karen Messing tries to answer in her new book, Bent Out of Shape: Shame, Solidarity, and Women’s Bodies at Work, coming out April 5 from Between the Lines.

Investing in a feminist economic recovery

So what is a feminist recovery? 

Through a deep dive into the work of Anjum Sultana, the national director of public policy and strategic communications for YWCA, Maya Bhullar writes about how a feminist recovery plan that is multifaceted and intersectional, focusing on the diverse needs of women, two-spirit, and gender-diverse people, is the starting point of the change the needed to address those who are often marginalized, especially during the global pandemic.

Trudeau is all words and no action on male violence against women

“April is Sexual Assault Awareness Month, and while there has been plenty of awareness this year, there remains precious little government action on ending the scourge of male violence against women and children, both at home and globally,” Matthew Behrens writes.

Since 1961, over 10,000 women have been victims of femicide in Canada. At the same time, spokespersons for male-dominated institutions like the military and the police are increasingly using the “Trudeau-esque language of acknowledging the failures to end violence against women as the standard response for failing to do anything about it.”

Behrens says it’s easy for men to be applauded for declaring that something must be done to end male violence, but such words ring hollow amidst the dearth of accountability mechanisms and system change required to ensure transformational change.

 

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Rabble Roundup

Rabble Roundup: 01.21

Rabble Roundup Jan. 2021

We’re kicking off the first Rabble Roundup of 2021 with a look at the riots in the U.S. Capitol earlier this month, the Proud Boys, and how the attacks reflect the interconnectedness of white supremacy, racism, and inequality. Here are our top picks that dive deeper into this.

U.S. Capitol riot lays bare ugly realities of racism and inequality

As its title suggests, this Rabble article by Democracy Now! host Amy Goodman and columnist Denis Moynihan look at the experiences of racialized congressmembers such as Alexandria Ocasio-Cortéz and Pramila Jayapal during the riots at the Capitol. It also looks at how “the violent white-supremacist insurrection at the U.S. Capitol on January 6 put the ugly realities of racism and inequality in this country in stark relief. Taking these on remains the urgent challenge of our time. Trump’s departure from the Oval Office is only the first step.”

Should the Proud Boys be labelled terrorists?

Through the experience of the wrongful arrest and consequent imprisonment and torture of her husband Maher Arar, Monia Mazigh looks at the complexities of defining a person or and organization as a “terrorist.” She talks about the not-so-distant past when the “mere pronouncing of this word signified mobilization for human rights, activism against security certificates, pushback against Bill C-51, and the physical and emotional drain these campaigns meant for me and many activists. When you have been labelled a terrorist, you are usually a Muslim man — and by all legal standards it is one of the worst accusations, if not the worst, to have made against you.”

Nevertheless, Mazigh says she believes that the Proud Boys must be labelled a terrorist group, “Not because I like the labelling, but because it is a matter of simple coherence. Up to now, white-supremacy violence was hidden and protected by mainstream institutions — until it exploded in the world’s face in front of the U.S. Capitol.”

Read her words in rabble.ca on the harm caused by both the word “terrorism” and the act itself, and how we must move from calling out white supremacy to actively condemning it.

NDP wants Proud Boys listed as terrorist, some activists say ‘bad idea’

In the wake of the Washington insurrection, NDP leader Jagmeet Singh suggested the Canadian
government list the far-right group Proud Boys as a terrorist entity. Both Prime Minister Justin
Trudeau and Conservative Leader Erin O’Toole were quick to say Singh’s idea sounded like a
good one. And yet, many activists believe it may not be.

In this rabble.ca article, rabble’s politics reporter Karl Nerenberg looks at the consequences of
listing an entity as terrorist in Canada. This includes the fact that authorities could seize a listed
entity’s property, or they could force the terrorist-listed group to forfeit some or all of its assets.

 

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Rabble Roundup

Rabble Roundup: 11.24.20

The Best of Rabble–Curated by LiisBeth

In our roundup this month, we’re sharing content from Rabble that looks at different themes, ideas, and conversations that feminists are engaging in right now. As a feminist, womxn’s entrepreneurship publication, we’re interested in what the feminist movement—and the action resulting from it—looks like at the moment. Here are our top picks for Rabble content that dives into this.

Trudeau’s fake feminist foreign policy targets progressives

As the headline suggests, this Rabble article looks at how the Trudeau government’s broader foreign policy is decidedly non-feminist, and their “feminist” marketing legitimates those policies.

The article looks at how the Liberal government has responded to some key feminist foreign policy issues, including its opposition to negotiate a treaty to abolish nuclear weapons, remaining silent on the feminist win in Bolivia, and trying to oust a Nicaraguan government in which women hold half of all cabinet positions and 45 per cent of the legislature.

Building grassroots, decolonial, intersectional feminism

In this episode of Rabble’s Talking Radical Radio podcast, writer and media producer Scott Neigh interviews Angela Marie MacDougall and Jennifer Johnstone, about Women Deliver—an international non-governmental organization focused on gender equality and women’s rights they have cofounded together. We also hear from Rhiannon Bennett, a Musqueam woman and the decolonization and accountability consultant for Feminists Deliver.

Through the podcast, we hear about the work Women Deliver has done, especially during the pandemic. This includes online public education events focused on things like anti-Asian racism, anti-Black racism in Canada, decolonization in the age of reconciliation, and most recently one called Towards Liberation: Beyond 21st Century Capitalism featuring luminaries like Angela Davis, Pam Palmater, Harsha Walia, and Erica Ifill.

‘Take Back the Fight’ should be mandatory reading for young feminists in Canada

In this book review by Vancouver writer and organizer Rayne Fisher-Quann talks about why Nora Loreto’s new book Take Back the Fight: Organizing Feminism for the Digital Age is “a manifesto, a scathing criticism of the status quo, and a call to action for the next generation of feminists all in one.”

Fisher-Quann talks about how Loreto’s book covers everything, and “meticulously examines Canadian feminism’s past, present and future,” creating a blueprint for feminist movements in the modern age.


 

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Our Voices

What’s Feminist About the Female Empowerment Brand?

Photo of Selling Sunset on Netflix. By Clara Handler, Getty images

Bad Feminist* confession:  I binge-watched all of Selling Sunset and I know I’m not alone. The Netflix reality series follows the lives of six “elite” women real estate agents who sell luxury homes in LA, and is nearly three times more popular than similar reality shows.

My Selling Sunset spree was entirely predictable. I compulsively watch all The Real Housewives franchises. Any reality TV show populated by wealthy women can count me in. It’s definitely not about the drama. It’s about witnessing a cultural miracle: women with lots of money and time to themselves.

Kelly Diels. Photo by Clover and Bee Photography

I’m a feminist marketing consultant and founder of a multiple six-figure business, but I grew up working class. My grandmother had her first child at 15 and washed linens in the hospital laundry; my mother was an office assistant who got married at 18 and had me at 19; and my aunt worked at McDonald’s. All of them took care of their kids and homes largely unassisted by their husbands. So for me — and, I suspect for a lot of women — peering into the lives of working women who have oodles of leisure time and cash is a thrilling yet foreign experience.

But Selling Sunset is familiar on another level. There is a moment when one of the glamazon real estate agents explains her identity and brand aesthetic like this: “I’m Gothic Barbie.”

Gothic Barbie? Like, Doctor Barbie? Architect Barbie? Yoga Teacher Barbie? Real Estate Agent Barbie! Watch these beautiful Career Barbies work! That is actually the premise of the show. It’s also a social mandate. Barbie is the Platonic ideal for ‘woman’ in western culture. This is who little girls of all classes are socialized to be. This is what professional success for women is supposed to look like, no matter what the occupation.

So, yes, I recognized Selling Sunset’s Career-Barbie formula because, like most girls in our culture, I grew up with it.  I still see it — and try to resist it — every single day in the business world.  In conference keynotes, on podcasts, on Instagram, and in their online business programs, women leaders and business coaches teach us that professional success means becoming Career Barbie or what I call a Female Lifestyle Empowerment Brand.

There’s a step-by-step formula for it:

Step 1. FEMALE: The first rule is be beautiful and show it. Get hyper-stylized, hyper-feminine photos of yourself taken, preferably in luxury locations.

Step 2. LIFESTYLE: Build authority over other women by displaying the enviable  power tools of (white) femininity: beauty, decor, shoes, bags, clothes, children, husbands, vacations.

Step 3. EMPOWERMENT: Use the language of social change and promise that women’s financial lives will improve if they emulate your empowered, embodied example.

Step 4: BRAND: Now you have one. Yourself! Use this caricatured version of you to sell and build wealth and personal power (but only over other women).

Women influencers, business leaders and reality TV stars create Female Lifestyle Empowerment Brands teaching us that being white, thin, young and pretty makes it easier to win attention, get jobs and make money. The prerequisite for professional success is white beauty.

Hmm, that’s also what Barbie taught us, and that brand is 61 years old.

There is nothing new about this exclusive, privilege-based success strategy. What’s changed are the mediums in which we consume it (Instagram, online courses, reality TV and cell phones). And what we now call it: empowerment. We used to call it patriarchy.

Kelly Diels is a feminist marketing educator, writer and coach based in Vancouver, British Columbia. Diels specializes in feminist marketing practice for culture-makers and aims to raise awareness about how business-as-usual formulas actually reproduce oppression. Check out her new program, FLORA, and seminars at www.kellydiels.com


LiisBeth Media is a 100% womxn-owned and led, reader supported media enterprise. If you enjoyed this story and would like to see more, please consider becoming a $10-25 one time donor today!  [direct-stripe value=”ds1577111552021″]


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Categories
Transformative Ideas

Why the World Needs Feminism, NOW

Photo by Jimena Roquero

Upon my last check-in with my daughter to see how her online exam went, I learned that her pet Betta fish, Obie, had died. With as much compassion as I could muster, I said, “How? What happened?”

“Fin rot,” she replied. “But I got a new one.” She told me she went online and had her replacement pet delivered by a local breeder—in a bag of water in a box—curbside for a fee of $5. “That’s how it’s done nowadays, Mom.”

This little anecdote got me thinking about how much our day-to-day lives have changed since COVID-19 impounded us in our homes. And yet how so little has changed at the who we are as a civilization level.

For instance, while small businesses scramble to reinvent themselves to survive and 26 million Americans lost their jobs, US billionaires somehow added $308 billion to their wealth.

It is this paradox, not the threat of contracting COVID-19, that keeps me up at night.

On a street level, it is heartwarming to see community-led mutual aid networks popping up over night, especially in cultures where individualism ruled. I love that people are using this pause to rediscover homesteading crafts such as baking and pickling. As a feminist, I have found it validating that the corporate media has been, for a change, reporting on the women-dominated need economy (health, food, caregiving) and local enterprises more than the greed economy. It is exciting to hear people talking about wanting to emerge, post-lockdown, into a “new normal” rather than returning to the status quo.

Tactics in the air include reducing carbon-spewing business travel and excess consumerism; increasing work-from-home options and reimagining education (ideally without surveillance technology); shortening supply chains (good for local enterprise); rethinking housing and rental agreements to accommodate micro-communes consisting of perhaps two to three couples with kids and elders versus the traditional nuclear family; and accelerating the mainstreaming of urban agriculture.

These initiatives are all good for people, local economies, and the planet.

But will these small changes lead to the kind of fundamental, civilization-level overhaul required for everyone—and Mother Earth—to survive the the coming “Black Swan” era let alone flourish?

We have witnessed first-hand in recent months that when those with power and political will are tightly aligned, we can move our socially constructed walls and mountains, poof, just like magic. Our sense of what’s possible has changed. But what’s probable? There, the jury is out. I suspect we will still have to fight—despite one hand tied behind our backs due to COVID-19—to advance foundational levels of change-like gender equity and equality globally.

The feminist movement, in all it’s diversity, is needed now more than ever.

If we look to the past as a teacher, the roots of patriarchy and its persistent, enabling systems have survived all major global shocks: world wars, famines, numerous pandemics, depression, recessions, and even progressive revolutions. While the most oppressed and distressed among us—plus a handful of well-positioned women—are tossed a new deal or human right in the thick of the crisis, the same old systems of inequality and dehumanization bulldoze through, creating an even greater inequality and bringing the world to the brink of environmental collapse.

Sadly, early indicators that this pandemic “pause” could be the tipping point we have been waiting for accelerate social, political, economic, and environmental stewardship change needed are not encouraging.

Illustration by Graham D Brown, World Future Society

Reality Check #1: Patriarchal-Enabled Violence is on the Rise

Feminist organizations around the world predicted that domestic, gender-based violence (the “shadow pandemic”) would skyrocket—and it has. Reporting countries show increases as high as 200 percent since COVID-19 lockdowns began. In Canada, calls to domestic crisis hotlines early on increased by up to 300 percent and are now reported to have decreased; women in isolation find it hard to get to the phone when he’s at home all the time, along with the kids.

This month, Canada suffered its worst mass murder in history when a Nova Scotia man assaulted his female partner and then went on a 12-hour-plus shooting spree, killing 22. A group, Nova Scotian Feminists Fighting Femicide, pointed out in a press release that “most mass murders begin with violence in the home. It is often wives, partners, and children of men who kill who are their first victims . . . it is now clear that the murderer began with acts of torture and violence toward the murderer’s female partner.” Sickeningly, one male tweeted this explainer: “Push a man to the edge and shit happens. Never any mention of what women were doing to provoke this.” There were a lot more tweets like this that followed.

Misogyny—expressed in the form of domestic violence—remains deeply embedded across all cultures and countries around the globe. And it is flourishing along with the virus.

Patriarchy enables and validates the propagation of toxic masculinity that deforms men and kills women. At present, media and governments are broadly acknowledging the scourge. Opinion leaders talk about the need for more funding for shelters and higher pay for frontline workers but say nothing about what it will take to dismantle the root cause, patriarchy.

Reality Check #2: Tech Surveillance Tightens

We pay a price for the privilege of citizenship. We disclose a lot about our personal identity in return for benefits such as health care, financial support, and legal protection. Will the price soon be cell-phone tracking surveillance while inside your home? Or perhaps even a chip embedded in our bodies to track our virus status and every physical movement?

According to The Guardian, “Governments in at least 25 countries are employing vast programmes for mobile data tracking, apps to record personal contact with others, CCTV networks equipped with facial recognition, permission schemes to go outside and drones to enforce social isolation regimes.”

Corporations have already been electronically mining, harvesting, and reselling our personal information to increase their wealth and power over us. Think of what they will lobby for next under the guise of public safety.

As a leading indicator, Google recently announced a new advertiser policy that, in the near future, will suspend the accounts of advertisers who do not provide proof of identity, including W9 forms, passports, and other personal identification and business incorporation files. That’s a corporate grab at a level of personal data and now private company ownership data that puts Google on par with governments. Or would that be “Google-ments”?

AI technology can be leveraged as a tool to benefit our world, but never forget that male-dominated and governed tech companies built the network on which it relies, a network that is now growing up and teaching itself to “think” like their creators: a privileged, mostly white, patriarchal man.

Reality Check #3: New Pandemic Power Grabs Entrench Old Systems

Turns out, the one-percenters somehow easily generate more of it during pandemic times. Meanwhile, the next level down, the 10 percenters, are working hard from their lakeside cottages lobbying #MeToo for their share of government business subsidies.

Some of this activity makes the news (see the growth of billionaire wealth in COVID-19 times). But some of it doesn’t. Might as well see it all.

For example, during an ordinary April Zoom meeting between the National Angel Capital Organization of Canada (NACO) and Mélanie Joly, who serves as Canada’s Minister for Economic Development, one investor complained about how much time and effort he had to put into coach startups for no wages. His recommendation and ask from Minister Joly? The government should adopt a COVID-19 policy to support accredited angel investors (read: millionaires) by matching their investments in high potential startups (read: disruptive tech) to the tune of 30 percent (approximately $43.5M based on last year’s collective investment number) to help angels like him avoid losses. NACO also suggests it should be the arbiter of what startups should receive these matching public funds, suggesting those funds would flow only to “high potential” vetted startups participating in their “accredited” 40-member incubators. Problem is, there are 200-plus amazing incubators and growth accelerators in Canada if you include independent, women-focused, Indigenous, newcomer, and social enterprise programs.

We need to support startups. And angel investors play an important role in their development. But we don’t need public money, once again, disproportionately going towards the male-dominated startup-oriented investors, incubators and accelerators who favour extreme growth, venture-capital oriented startups. Recent studies tell us clearly how status-quo thinking in this space turns out for this nation’s one-million-plus equally aspiring and talented women entrepreneurs innovating differently in largely undervalued essential sectors.

Note that there is a precedent for direct support. In 2018, the Canadian Women’s Enterprise Strategy fund processed 3,000 applications and deployed $30 million directly to qualifying women-majority-owned and -led startups and early-stage enterprises in record time. We know how to do this.

So, how do we advance a brighter future?

We start by acknowledging grief. Hundreds of thousands of people have died and millions more may well, whether from COVID-19 or the economic devastation that has yet to land. We have suffered massive fear and a deep-system shock that has revealed how terribly vulnerable our patriarchal economies and governments have made us.

Understandably, immediate policy and strategy ideas will come from a place of denial, anger, and bargaining for a time. And some of these, like investing in the care economy, will go a long way to improve resilience, advance equity, and better individual lives.

But sooner than later, we will need to turn our attention back to the root causes of suffering. What values, visions, and ideas that have been repeatedly pushed aside as too radical and unaffordable do we take more seriously now? What do we resource and what needs to fall away? And how do we deal with the middle millions, used to being insulated by privilege, who are now outraged and no longer comfortably numb by the sweeping changes to the status quo that worked so well for them, at least, for so long?

So, as solutionary feminists, we need to consider: What does feminism and feminist work look like in a post-COVID-19 world (increased collaboration with other intersecting social change movements)? What advocacy tools and skills do we need to develop in a world where gathering becomes luxury (digital activism)? And how can my personal superpower be of service?

Then, we must gather up the wisdom of generations before us, the spiritual depth of our superhero goddesses, the strength of the sisterhood and we must press our feet to the ground and get running.

Because we must emerge from this rupture working fiercely to make the kind of deep foundational change required to achieve, finally, equality between genders, and between people and the planet.

Or, put another way, we must create the conditions that enable all people and the planet to flourish.

This is, and always has been, the purpose of feminism.

As author Sarah Ahmed wrote in Living A Feminist Life, “It’s sweaty work.”


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https://www.liisbeth.com/2019/05/30/the-revolutionary/

https://www.liisbeth.com/2019/10/29/how-can-we-collectively-build-a-better-future-for-all/