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Categories
Our Voices

Decolonizing Our Hearts

Decolonize Your Mind Exhibit. Photo: Krui.fm Radio 2016

When you hear the word “decolonization,” what comes to mind? Land acknowledgements, the KAIROS Blanket Exercise, or the Medicine Wheel? Learning Indigenous traditions and the history of colonization? The act of offering the lands that were taken from Indigenous people back to their rightful owners? (See further reading by Eve Tuck and K. Wayne Yang below.)

Diem Marchand-Lafortune, who created an intensive two-day workshop called “Decolonizing the Heart,” describes decolonization as “a process” that guides us to look, with a critical eye, at the history of North America and its power structures, including economies and governments, which “have been formative in developing one’s own and one’s ancestors’ worldview.” It requires “working to dismantle and transform one’s way of seeing and being in the world,” and that means unlearning principles that we may take for granted. For instance, this could include analyzing our business practices and offering up products and services as gifts to people in need rather than expecting money for them.

Marchand-Lafortune, a Cree-Métis and Jewish woman who was adopted and raised by an Acadian/Mi’kmaq father and Scottish mother, says she synthesized and “indigenized” 40 years of knowledge, life experience, philosophy, psychoanalysis and practice in negotiations and law school within the two-days of teachings. The program is not a 101 on Indigenous issues. It includes complex ideas. Marchand-Lafortune warns that both Indigenous and non-Indigenous people who feel invested in exploring decolonization in more depth should be prepared for “hard work and self-examination.”

One goal of the workshop is “to understand oneself better so that one can interact with other people in a more healthy way,” she says. “I’ve put all these disparate things together that allow people to learn we can’t reconcile with other people till we reconcile with ourselves.”

I began to learn about decolonization when I was doing my Masters of Social Work at the University of Toronto through academic readings, experiential re-enactments of colonization, and cultural competency training. However, I felt my education on Indigenous issues was insufficient, especially following a poorly facilitated class discussion on the findings of “cultural genocide” from the National Inquiry into Missing and Murdered Indigenous Women and Girls (see further reading below). Students were upset and complained to the administration. Seeing the harm social workers have caused and continue to cause Indigenous people prompted me to take a class on building Jewish-Indigenous relationships at the Lishma Jewish Learning Project.

I heard about the Decolonizing the Heart workshop from a fellow student in my master’s program. Monica Henriques is a social worker of Dutch and Jamaican ancestry who took the workshop and became Marchand-Lafortune’s executive assistant.

The workshop was a lot for me to take in. I felt a bit overwhelmed by all the ideas floating around in my head while simultaneously trying to remember how to put the tools into action. Undoing nearly 35 years of colonial education, changing deep-rooted emotional reactions, and relating to others in new ways may take me more time and practice. However, the experience left me with a great deal to think about.

Decolonizing the Heart Workshop participants–photo by Carmelle Wolfson

About a dozen people attended day one of the workshop at the Toronto United Mennonite Church in Toronto’s east end, including educators, non-profit professionals, writers, social workers, and religious professionals. The workshop integrated seemingly disparate topics throughout, including traditional Indigenous teachings, anti-oppression practices, conflict resolution strategies, and object relations theory approach to human development. It involved lectures, group discussions, experiential activities, visual mapping of individual ancestry, personal reflective writing, role-playing exercises, and video re-enactments. A second day was added to allow more time to cover the expansive material and practice role-play exercises.

On the second day, we simulated a variety of scenarios in which we responded to racist remarks. In one role play that took place at a liquor store, a customer suggests to the cashier that she shouldn’t serve Indigenous people and uses an offensive racial slur. The workshop teaches tools to guide us in identifying what may have happened in our past to trigger our emotional reactions to the situation, and for bystanders to take a few moments before acknowledging the harmful comment so that we can “call in” with compassion for the person causing the harm, trying to empathize and understand that person’s motivation, rather than “call out” the harmful comment through shaming and blaming. As the type of person who tends to freeze up in conflict situations, I have a hard time finding the right words to speak up. In one role play, the bystander asks, “What did you mean by that?” The customer says that Indigenous people are prone to alcoholism and wants to protect them. The bystander then provides information found on their phone’s web browser on alcohol rates among Indigenous populations in Canada. When the discussion wraps up, the Indigenous customers jokingly suggest the customer making the racist comment might pick up the tab at a nearby cafe–in exchange for conversation and a reading list to deepen the learning.

The workshop led me to reflect on standard practices in health and mental health care that I learned during my master’s. For instance, the Medicine Wheel includes four sections that represent the intellectual, emotional, spiritual, and physical realms of each person. Well-being is feeling balanced in these four areas. Within health care and mental health institutions, the spiritual component of healing is usually missing. Though it may sound simple, finding that sweet spot where mind, body, heart, and soul are aligned is anything but simple. In this way, traditional Indigenous teachings hold the knowledge that Western society is lacking.

The workshop also reminded me of how important relationships are to our continued survival. This includes our relationship to other people, the natural environment, and ourselves. Indigenous societies lived on the land, co-existing with plants, animals, and their natural environments long before Europeans colonized and settled North America. Living in Toronto, I rarely have the chance to connect with nature, and I do not need to think about how the food I buy in the store is cultivated. I was also raised to compete with others for limited resources and taught to be independent and self-sufficient, ideals upheld by capitalism. However, Marchand-Lafortune explains the importance of collaboration with others and building strong ongoing relationships with the people around us.

This is the fundamental question that arose for me after attending this two-day workshop: Do you want to participate in colonization and colonial practices or do you want true change? When decolonizing the heart, you may never feel like you’re getting it right, but if you are not grappling with difficult questions, then you’re probably getting it wrong.

Marchand-Lafortune offers this analogy: “It’s really hard to be a feminist if you start acting like entrepreneurs that are in the capitalist paradigm—competition, aggression, all that stuff.” Put yet another way: though people may crave sugar, we don’t need it so why not consider what is driving that craving for sugar? She suggests focusing on meeting needs rather than creating businesses that are feeding “false needs.”

The Heart in Practice

The workshop provoked months of contemplation on decolonizing the heart. What does this look like in practice? For me, that process looked something like this while writing this article:

1. Acknowledging my power and privilege as the writer crafting this story and asking critical questions. Why am I, as a white settler journalist, believed to be an expert on decolonization after attending one workshop? Whose voices are heard and whose are not? Who is given credit for this knowledge, who is benefiting from it and in what ways (financial gain, prestige)? Why are Indigenous writers reporting on Indigenous issues rarely published?

2. Engaging in ongoing conversations with the editor, publisher, and workshop facilitators while trying to understand the motivations and needs of each one. Prioritizing relationships, by allowing time for these conversations, rather than being rigid and guided by speed and productivity.

3. Identifying my emotions when they arise (anxiety, anger, frustration, sadness) and asking which unmet need each feeling is connected to. Taking the time I need to do something to dampen these emotions before re-engaging in discussions.

4. Showing up to retake the workshop a second time even though I felt exhausted and overwhelmed by the start and end of the day. Offering to help make coffee after arriving and staying after it ended to clean up.

5. Asking for advice from friends and doing additional reading on the topic. Then giving credit to those involved in my creative process at the end of this article.

6. Connecting with the spiritual traditions of my ancestors in a way that is meaningful to me.

7. Rewriting this entire article while incorporating what I learned in steps one through five.

With files from Diem Marchand-Lafortune, Monica Henriques, freygl gertsovski, and Emily Green.


Further Reading and Resources

KAIROS Blanket Exercise

Decolonization is not a metaphor by Eve Tuck and K. Wayne Yang (2012)

Canada grapples with a charge of ‘genocide.’ For indigenous people, there’s no debate by Alicia Elliott, Washington Post (June 2019)

Wretched of the Earth by Frantz Fanon (1961)

Women and the Gift Economy: A Radically Different World is Possible, Edited by Genevieve Vaughan (2007)

The Maternal Roots of the Gift Economy, Edited by Genevieve Vaughan (2018)


This article was made possible thanks to the generosity of Startuphere Toronto!

Related Reading

Categories
Feminist Practices

Time's Up Tech

Dr. Sarah Saska at the #movethedial Global Summit in 2019 (Photo by Photagonist.ca)

There’s a new form of domestic abuse, and so-called “smart” home devices are the weapons.
And, yes, women are more likely to be affected by this perverse use of technology. Here’s how it works: An abuser can lock a victim into her own home using web-enabled locks, and monitor her every move via video security systems. An abuser can expose a victim to extreme heat or cold by remotely controlling a smart thermostat, or wake her up in the middle of the night by blasting music with a remote control.
Smart home abuse is just one way in which technology is disproportionately harmful to women. A few others: Machine learning algorithms can reinforce gender biases inherent in the datasets used to train them, so recruiting tools for tech workers can be biased against women. Crash dummies are based on male bodies, so car safety tests don’t account for female anatomy. Voice recognition software is more likely to understand a male voice. Mapping apps can provide the fastest route to any destination, though not the safest one. And tech gadgets at our service often have female voices, reinforcing gender power imbalances.
Tech’s dark side arises from who designs and builds it—and who’s excluded from the process. When diverse voices are shut out, so too are diverse ideas, perspectives, and values.
According to a 2019 report by Women in Communications and Technology, men in technology outnumber women by a ratio of four to one. Women who manage to break into the sector wield significantly less power. They earn less than their male counterparts and are less likely to be promoted to leadership positions. Little wonder they’re more likely to flee the industry.
The need to include diverse voices in the innovation process propelled Sarah Saska to found Feminuity, a consulting firm that helps tech companies become more diverse and inclusive. Though her firm’s name blends the words “feminism” and “ingenuity,” Saska wants to do more than just get more women hired at tech workplaces.
From left: Dr. Sarah Saska, Danica Nelson, Leen Li, David Yee, Aziz Garuba, and Shavonne Hasfal-McIntosh at a Leadership in Technology panel discussion in 2019.

Feminuity’s version of feminism is decidedly intersectional. When clients come to Saska saying, “We need to hire more women,” the 30-something entrepreneur takes the conversation deeper. “The goal of 50 percent representation of women in any space is not only shortsighted but also wildly essentialist. You could end up hiring only white, cisgender, heterosexual, able-bodied, resourced women. It’s such a limited frame, and we’ll be no further ahead.”
Rather, an intersectional approach takes into account people’s overlapping identities and experiences. For example, black women, disabled women, gender non-conforming people, and women who care for children and elders may face specific obstacles to employment and promotion. Until a company removes those barriers, it will not achieve equity.
It’s an approach that’s been missing from tech workplaces, says Saska, who grew up in a feminist home and earned a PhD in gender studies and feminist research at Western University in London, Ont. While researching innovation theory for her degree, she began to realize a huge gap. “There wasn’t anything related to humanness, such as gender or race,” she says. “It was absent. It didn’t make sense to me. How could we not talk about the human side of things?”
Wanting to apply her understanding to the business world, Saska launched Feminuity in 2014, along with innovation expert Andrea Rowe (who has since left the company). A 2016 Studio Y fellowship at MaRS Discovery District helped Saska hone her entrepreneurship and leadership skills, build networks, and translate her academic knowledge into business practices.
Says Saska: “I got into this space because, right now, we’re at an inflection point. Some tech companies are larger than entire countries. Tech companies have power, and they’re outpacing our laws and policies and playing in new and grey spaces. Tech can exacerbate or make things better when it comes to equity.”
In Canada’s tech sector, she says the need for diversity and inclusion work is especially urgent. To her knowledge, the massively successful e-commerce platform Shopify is the only tech company with a senior level diversity leader and a team, while the US has many more companies investing in this area. “Canadian tech talks a lot about how ‘diversity is our strength,’ and I find that frustrating,” says Saska. “Diversity is not a given. It’s something that we must design for deliberately and intentionally. There’s a lot that needs to happen before we can say diversity is really our strength.”
Now in its fifth year, Feminuity employs between 10 and 20 people at any given time, contracting specialists as needed to work primarily with small and medium-sized companies that may not have the resources to hire a full-time employee dedicated to diversity and inclusion, yet know they need help.
The process starts when Feminuity conducts a holistic survey of the business, collecting quantitative and qualitative data about processes, physical space, products, and policies.
The quantitative data is decidedly intersectional, with survey questions designed to create a layered picture of how women with multiple identities experience the workplace, helping leaders understand, say, the challenges of a racialized single mother with child care issues.
To gather qualitative information, Anisha Phillips, an associate consultant at Feminuity, conducts video interviews with employees who opt in. Phillips says participants sometimes assume they’ll be asked if they’ve experienced discrimination. Rather, open-ended questions prompt them to describe what they like and don’t like about their workplaces.
“Inclusion has many different aspects,” explains Phillips, adding it doesn’t always look the way people expect it to. In training workshops, the Feminuity team refers to an article that describes 34 diversity characteristics, including gender, sexual orientation, race, religion, language, physical ability, cognitive ability, mental health, social roles within the home, and political beliefs, to name just a few.
After Saska’s team gathers data and analyzes it through an intersectional lens, they co-design strategies with clients, help build an internal steering committee, provide resources and training, and prepare the company to implement the plan, which typically takes six months to a year, though some engage in the process for several years.
Feminuity’s approach may touch on any aspect of business, not just hiring and human resource policies. It could mean diversifying a company’s supply chain to include Indigenous contractors, for example, or improving how work spaces function for people with disabilities, or closing salary gaps that may exist between a company’s most junior and senior employees.
In some cases, Saska may act as a part-time chief diversity officer, a more affordable way to build inclusion into leadership for companies that don’t have the resources to hire a full-time employee for the role. But her ultimate goal is to build internal capacity to embed diversity and inclusion practices in a company’s day-to-day culture and operations.
The key to embedding equity lies in helping leaders see the business through a lens of “futurism,” which, to Saska, means being thoughtful about the long-term impacts of a product or service for everyone—not just the dominant group.
“Is there a chance it could exacerbate inequities that already exist?” she asks. “If your goal is shortsighted, if you just want to get wealthy, there’s always a shadow side. You’re going to benefit some people—those who have dominant identities, those with power—and you’re going to leave others behind.”
Saska sees more tech startups and scaleups baking social justice into their way of doing business from the very beginning. It doesn’t take a lot of resources, she says, but does take a sense of intention. Small startups on small budgets can access Feminuity’s open-source resources—offered free on its website—to create inclusive job descriptions, interview practices, benefits packages, organizational structures, sexual harassment policies, and compensation packages.
Embracing diversity can avoid expensive and complex problems down the road. Saska cites Uber as an example of how failing to consider the needs of women can create a flawed business model, as the money-losing company is plagued by accusations that the car-sharing app makes users vulnerable to sexual assault by contract drivers.
As for Feminuity’s internal hiring process, Phillips described it as “a conversation” rather than about credentials or degrees. She says Saska wanted to know, what her research was about, what types of issues were of interest to her. “It was about getting to know me as a person,” she says.
Saska describes the company culture as being in a continual process of growth. The team is moving to a new space in Toronto and hiring new team members, some of whom will work remotely. That has spurred her to study inclusive practices for remote teams, which she’ll test on her own group.
“We are trying to figure out, embody, and actualize the work we do with our clients,” says Saska. The goal is to distill social justice concepts into habits of thought for groups who create technologies, and that’s an ongoing project.


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This article was generously sponsored by Startup Toronto!


Related Articles
https://www.liisbeth.com/2019/04/26/where-are-the-women-in-canadas-women-in-tech-venture-fund/

Categories
Activism & Action Feminist Practices

Homelessness: There’s An App For That

CG Chen, founder of Ample Labs (Photo: David Dines)

Working as a user experience designer at a tech company, CG Chen had done co-design workshops before, but this one was different. Around a dozen young people crowded into a small room at Sherbourne Health Centre in downtown Toronto, to share their experiences with homelessness. They appeared to be  between 16 and 30, identified as LGBTQ2IA, and participated in the health centre’s Supporting Our Youth (SOY) program that promotes wellness for at-risk youth. That day, they didn’t come seeking support, but to lend a hand—and to share their experiences so that Chen’s non-profit startup, Ample Labs, could improve an app to access services for the homeless.

Creating a trusting atmosphere for the youth living on the street took conscious effort. Chen met with SOY staff multiple times in advance to ensure the workshop was a safe space, anti-racist, and anti-oppressive. Then Chen got creative, handing out writing and craft supplies to those gathered around a large table, so they could express themselves authentically and on their terms.

They came from different backgrounds—some had lived in Canada for years, others had recently arrived as refugees—but they all shared a key concern when looking for a place to spend the night: safety. The participants told horror stories of ending up in shelters that weren’t LGBTQ2A friendly—and experiencing violence and trauma as a result.

During this co-design session and many others, Chen and her team of volunteers at Amble Labs also discovered that many initially facing homelessness turned to Google for help as they were often too ashamed to seek out in-person resources. But the Google results that came up were not very helpful. That was one of the main frustrations people in the sessions expressed—service agencies don’t actually involve or listen to the concerns of individuals experiencing homelessness.

Says Chen of Ample Labs’ venture to change that: “We bring the people that we build this product for into our process as much as possible so they’re part of building the solution with us.”

The result? Chen and her team learned that Toronto’s homeless population has high concentrations of people identifying as refugees, BIPOC (Black, Indigenous, and people of colour), and/or LGBTQI2A (particularly youth). So Ample Labs decided to focus on creating solutions for individuals between the ages of 16 and 35 who are at risk of or experiencing homelessness and come from diverse identities and situations. One of their first creations was ChalmersBot, a free web-based chat-bot that provides location-based information. You enter what you need—a warm meal, clothing, shelter—and ChalmersBot suggests a nearby resource. After what they learned at the SOY workshop, Chen and her team added a filter to ChalmersBot to identify resources that are LGBTQI2A friendly.

Chen describes working intentionally and directly in a co-design fashion with the homeless community as a feminist approach. The goal is to understand what the homeless need and empower them to contribute to solutions, so services created are actually used by the community. “It’s easy to identify as a feminist organization because with the app and in everything we do, we are trying to promote equality in this community that often times struggles with inequality.”

Could a Sandwich Start a Revolution?

Chen, now 27, can trace the start of her journey to a sandwich. While studying graphic design at the Ontario College of Art and Design (OCAD), she had to pass by people living on the streets of downtown Toronto—and eventually found she could no longer look away. So Chen gathered some friends and started distributing food to the homeless.

A sandwich often led to conversation—and a new perspective. “I think a lot of us really wanted to understand how people ended up there, what they are like. Who I thought the homeless were was turned upside down because I met previous entrepreneurs and really wealthy people who, through a series of unfortunate events, ended up on the streets.” For instance, a highly educated doctor who wound up homeless after going through a rough divorce.

Chen started seeing homelessness in a new light—a difficult situation that can happen to people of all backgrounds. That realization hit home in 2019 when Chen’s own mother experienced homelessness after a surgery made it difficult for her to find work. “If it was your family, how would you look at things? How would you treat that person you see on the street if she was your mom?” Chen asked in a blog post.

For her undergrad thesis, Chen explored how to use design and technology to help the homeless, redesigning a list of City of Toronto resources into a user-friendly website. She took a tech job after graduation, but a trip to Los Angeles reignited her passion for helping people struggling with homelessness. During a visit to LA’s notorious Skid Row, an area of downtown with a high concentration of homeless individuals, she met a woman teaching computer skills, such as how to craft a resume, to people on the street. What struck Chen? While residents of Skid Row lacked a permanent home, they often had cellphones or access to technology. (In a survey of 421 homeless individuals, 94 percent of respondents said they owned a phone and used it as an essential tool for communication.)

That trip helped Chen envision an opportunity to combine her skills in tech and her passion for helping the homeless. As she had done with her sandwich runs, Chen gathered a group of friends to reach out to the homeless community in Toronto and learn more about their needs.

Simon Bunyi was part of the Ample Labs team when he found himself in the same situation as people they were trying to help. He was laid off from a Fortune 500 company and later evicted from his apartment; this is statistically the most common reason individuals end up homeless in Toronto. Those were his “darkest days,” he says, looking back. “It made me think more about how I interact with people.”

Bunyi had been living in an area of Toronto with a high concentration of people living on the street. He came to realize that the only thing separating himself from them was a regular paycheque. When that disappeared, Bunyi reached out to Chen and Ample Labs to help him navigate the complex network of websites and resources for help. They thought it would be simpler if there were an app for this. And that was the beginning of ChalmersBot. (Watch the full story below.)

So, More Apps for That?

Chen never intended Ample Labs to be more than a side project, but after the beta launch in November 2018, the team of 20 to 30 volunteers realized the service had tremendous potential to help the estimated 235,000 Canadians who will experience homelessness. In the past, that population largely comprised of older, single men, but according to the study, Canada has seen a rise of women and youth ending up on the street. With its ability to tailor resources to specific demographics, ChalmersBot generated attention. Ample Labs raised money from a crowdfunding campaign, grants and corporate sponsors (including TD, Google, and Twitter) and found a home in Ryerson University’s Social Venture Zone. The goal is to generate additional, sustaining revenue selling ChalmersBot services to cities. Barrie, Ont., was the first to buy in. Numerous other cities in Canada and the US have shown interest.

Ample Labs now has 8,000 unique users in Toronto and multiple contractors, prompting Chen to quit her job as a UX designer and become Ample Labs’ first full-time employee. She’s recently hired a second employee and plans to continue expanding the team in 2020. Though the non-profit is experiencing exciting and rapid growth, the culture and core values of Ample Labs remain the same.

“Internally, we’ve built a culture of always learning from each other and making sure it’s diverse voices that are teaching the rest of us,” says Chen. “We want to build something with people, not for people.”


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This article was made possible thanks to the generosity of Startup Toronto.


Related Reading

https://www.liisbeth.com/2019/03/09/move-over-girlboss-its-the-feministboss-era/

https://www.liisbeth.com/2019/04/26/where-are-the-women-in-canadas-women-in-tech-venture-fund/

Categories
Allied Arts & Media

Stuff Your Stockings With Feminist Joy

 

Photo: Champagne Thompson

Most practices of the Christmas season contradict my feminist values, the gendered narratives of Christianity conflated into the season of “giving,” with women carrying the burden of holiday shopping, cooking, and social coordination. Then there’s the “give and get”—giving a charitable donation in time to get a charitable tax receipt by year end.

For me, holiday giving and celebrating should not be powered by a capitalistic consumer agenda but by love, thoughtfulness, kindness. During the holiday season, winter solstice in particular, I focus on hope and gratitude for female* energies rather than the pinging of POS machines in shopping malls driving us into debt. Do our loved ones really want that? I don’t think so.

This year I endeavoured to find a way to engage with the festivities, in ways that make my heart happy. I visited three events featuring feminist makers and changemakers: the Made by Feminists Market at Toronto’s Gladstone Hotel; Ottawa’s Feminist Fair; and the Indigenous & Ingenious Show and Sale in Toronto. You can check out their crafty arts online, as I am sure they will inspire you to new ethical shopping heights, as they did me.

Here are some of my feminist faves that are sleighin’ it!

 SaSa Naturals, Toronto

This powerhouse family team walks the feminist talk! Sisters Sarai (22), Jahdiel (25), Kristine (27), and their mom, Carolyn, run SaSa Naturals, an ethical, all-natural approach to self-care that emphasizes the power of women’s bodies. The co-founders are incredibly knowledgeable about each product and ingredient as well as traditional hygiene and wellbeing practices of women around the globe. They source goods directly from female-run shea nut farms in Ghana and even visit regularly to ensure female farmers are being treated equitably and that plant-based products are produced sustainably and free from chemicals. Products include all-natural deodorant alternatives, delectable soaps, bath bombs, lip chap and Yoni steam kits (unlike Amazon’s selections, these vaginal cleansing kits use herbs that honour the sacredness of womanhood). By using traditional medicinal practices rather than chemicals, the SaSa team is building a sassy brand that reminds women that our natural selves are our true selves. Check out their Instagram page to place orders that can be shipped to both Canada and the United States.

 Radical Roots

Kristen Campbell, an ecological restoration maven, founded her company almost two years ago as a way to make beautiful change in the era of climate crisis. She handmakes seed bombs—ethically sourced native plant species balled up in clay—that you can chuck at any barren patch during your morning walk or your own garden for that matter. Add rain, and flowers spring up. Bees and butterflies will love you, as native habitat springs from these flower bombs. Beautifying the world has never felt so therapeutic as hucking an enviro-friendly bomb of life to Mother Nature! An excellent gift for the outdoorsy, flower-loving, tree-hugging types in your life or for anyone who just wants to drop an f-bomb—and feel great about it.

 Read My Flowers

 

Helena Verdier discovered a love for transformative upcycling while studying at Carleton University. Now 26, she has made a business of repurposing some of our favourite literature into works of visual and wearable art. She creates paper flower crowns, centrepieces, and floral decor, showcasing and selling her flower-power pieces on her Instagram page. Seeing Verdier’s artistry highlighted on the Feminist Twin’s page enticed me to make the trek to their Feminist Fair in Ottawa for their sixth annual event where I discovered plenty more feminist gift-giving ideas.

 Hand Stitched by Claire

Remember those framed embroidery pieces hanging in grandma’s house, greeting you with cheesy, sentimental sayings, like “Home is where the heart is” and all that? Well, Claire’s (Claire ask us to not publish her last name) embroidery art is not that. The 30-year-old stitches radical, feminist ideas into her hoops such as “A woman without a man is like a fish without a bicycle” and “Ovaries before brovaries” as well as slogans for the woke such as “If it is inaccessible to the poor it’s neither radical nor revolutionary” and “Hang on lemme overthink this.” She also draws on racialized voices for inspiration. From Serena Williams: “The day I stop fighting for equality…will be the day I’m in my grave.” Such soulful, gut-punching, and often hilarious affirmations gave me the most painful belly laugh—and sure to deliver the same kick to your pals. Claire ships her work straight to your door—and accepts custom orders should you know exactly what will tickle a friend’s feminist fancy.

 Chief Lady Bird

At Indigenous & Ingenious, I visited Chief Lady Bird, an Anishinaabekwe artist who resists colonization through her mixed media prints, brilliant murals, skateboard decks and youth-focused projects that focus on Indigenous resilience, sex and body positivity, as well as calling attention to the importance of Indigenous women in our communities. She recently illustrated Nibi’s Water Song, a brilliant children’s book about Nibi’s quest to find clean water in her community, highlighting the need to listen to Indigenous voices and protect our planet for future generations. You can order Chief Lady Bird’s art on her Instagram page. She takes commissions for custom pieces too.


But the greatest
gift I took away from my foray into these feminist fairs? The knowledge that every dollar we spend casts a ballot for the world we want to inhabit. One maker told me that the money she made at the event will help pay her rent this month. When we buy from our brilliant sisters, we are also giving a gift of survival and support in the fight to dismantle the patriarchy. Now, I can deck the halls with that!


Creating researched and inspirational content to support and advocate for feminist changemaking takes hundreds of hours each month. If you find value and nourishment here, please consider becoming a donor subscriber or patron at a level of your choosing. Priced between a cup of coffee or one take out salad per month.

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This article was made possible thanks to the generosity of Startup Toronto!


Related Reading

https://www.liisbeth.com/2016/11/22/merry-little-inclusive-holiday-season/

Categories
Feminist Practices

Forging a Path of Her Own

Christina Stembel, Founder of Farmgirl Flowers

 

Christina Stembel had a business idea: Bring beautiful, handmade floral arrangements to people who wanted a higher quality than supermarket bouquets and more personal than a floral distribution company. With $50,000 of her own money, she made Farmgirl Flowers happen.

“I used to get dejected about the fact that I couldn’t raise capital as a sole female founder without a pedigree,” says Stembel, who keeps a spreadsheet of the 101 investors and venture capital firms that have turned her down. “But I realized it was just my ego. There’s a myth that if you don’t get VC funding, you can’t be successful, but we’ve grown to $30 million in annual revenue with 50 percent or more growth year over year.”

Though Stembel has had to manage the growth of her San Francisco-based company carefully, funding it with her own savings and the company’s profits has meant that every choice about its growth has been hers to make. “I get to make decisions based on what’s right, not just what’s going to look good to investors,” she says. “My goal is to create a company that I would want to personally buy from, sell to, and work at.”

And that’s what she’s doing: She pays vendors on time, instead of asking for a 90-day payment term, so that the farmers who supply her flowers can pay their own bills; she waited until she could offer her staff of 150 employees full medical benefits and 401ks with a company match before drawing a salary; and she’s created hiring guidelines that don’t require employees to have a degree (high school nor college) or a home address.

Stembel’s story is a typical one for women entrepreneurs. A new study called “Beyond the Bucks”—sponsored by Bank of America and authored by Lakshmi Balachandra, an assistant professor of entrepreneurship at Babson College and former associate at a venture capital firm—looks at why VC funders aren’t investing in women-led startups and how women manage to succeed despite that. The study tackled this disparity: Women own 39 percent of all privately held firms in the US, yet received only 2.2 percent of the $130 billion in venture capital invested in 2018. The situation is slightly better for women owning or leading startups in Canada; they received a measly seven percent of all venture capital.

The study interviewed 30 women entrepreneurs across North America who have achieved annual revenue of more than $5 million. That’s the rubber-meets-the-road spot, according to the study, where “revenue naturally plateaus and the toughest test comes.” All participants in this study soared past that mark; their companies boast average revenues of $43 million. The study’s goals were simple: understand the difficulties faced by women entrepreneurs in the male-dominated world of startups and identify the strategies women use to overcome those obstacles. Without an injection of VC cash, many of the women in the study found a different and perhaps more satisfying path to success through organic growth, which allowed them to explicitly consider the needs and well-being of their employees and communities—factors that male-driven companies tend to consider as second-tier metrics.

The study found that women entrepreneurs faced three major systematic roadblocks to success.

The first we know all too well: network exclusion. That’s the classic “It’s who you know, not what you know” world, otherwise known as the “boys’ club” where deals happen, usually in places men like to socialize, such as the golf course or over drinks.

The second is less well known but no less harmful: market misperceptions. That refers to the double disenfranchising of women founders. Investors discredit their ideas and leadership simply because they are women. Then investors fail to take women-led startups seriously due to gendered assumptions about the markets women entrepreneurs serve. Business guys call it the “the mommy market,” their blatant sexism blinding them to the fact that women drive some 80 percent of consumer spending. That’s a mother load of a market that women entrepreneurs are clearly positioned to tap into. Take for instance Spanx founder Sara Blakely, who had difficulty attracting investors for what would become a multi-billion-dollar business.

But it’s not just VC funders overlooking—or, more to the point, not seeing—women entrepreneurs. Balachandra points to the Forbes Most Innovative Leaders of 2019 list as an example. Out of 100 featured leaders, only one woman made that list. “How did they come up with the list?” she asks, laughing. “It’s written by two white men. [They] started with Fortune 500 companies, of which less than 10 percent are run by women. And at some point, the publisher, who is also a white man, saw the list and said, ‘Yep, this is who we want to highlight.’” In other words, their starting point to defining innovation left out half the population.

And that underlines the third major roadblock women founders face, which is the hardest to overcome: managing expansion with underfunding. Even women entrepreneurs who successfully hurdle over the first two roadblocks to launch a viable business still find themselves systematically locked out of the traditional venture capital system, according to Balachandra.

So how does a superheroine entrepreneur grow her company by leaps and bounds without the extension ladder of VC capital? Without outside investment to catapult strategy and development, women founders often bootstrap their firms, using their own personal savings to launch their enterprises. Then they pour business profits into growing their companies and sales organically.

While hugely difficult, following that strategy has a considerable upside for feminist founders. Through organic growth, founders can maintain ownership and control of their companies and embrace slow expansion, investing more consciously in human capital along the way. For the study, Stephanie Kaplan Lewis, co-founder and CEO of Her Campus Media, explained the approach her company took and how it worked well for her. “There were some years where we didn’t grow as much as we would’ve liked, but at the same time, we also were profitable for 10 consecutive years. We’ve never had to lay anyone off,” said Kaplan Lewis.

For all the benefits, that strategy rarely earns the industry respect that hyper-growth (grow big, sell fast) “unicorns” command, even though companies that grow organically, by definition, produce actual profits and have proven value in the marketplace, unlike investor favourites like WeWork or Amazon, who have enjoyed VC investment while operating in the red for years. Balachandra blames that credibility gap on our fixation with a “traditionally masculine way of thinking.” And there’s a big downside to that, as it “leads us to overvalue these unicorns or venture-backed startups because they were the ones who could get the support of these big investors, who are 94 percent men.”

Balachandra says the metrics that male-dominated VC firms use to target investments are heavily weighted towards financial performance and overlook other indicators of company performance and value such as employee retention, stakeholder satisfaction, and environmental impact. While women-led firms often perform well on the latter, their businesses often get passed over for initial investments that can spur rapid growth. And that won’t change, Balachandra says, until we have more women in decision-making roles.

So What’s A Women Entrepreneur to Do?

It will take time to infiltrate the masthead of business magazines and knock the sexism out of male VC investors; in the meantime, women entrepreneurs have found other options to grow their businesses.

If they can’t bootstrap a startup with personal savings, they can pursue debt, though that’s not without big downsides; while it does allow a founder to keep control of her company, debt can be expensive to service. And also difficult to even get if you are a woman. Balachandra explains that women founders often face that “having the right connections” roadblock, especially if their company doesn’t have sufficient assets to secure the amount of money that they need. Said Stembel: “I can’t get a bank loan because [Farmgirl Flowers doesn’t] pattern-match what banks are looking for.” She cites a lack of personal assets and big advance purchase orders (“Our orders come in within a week of when they’re delivered”). While government-sponsored lending programs exist, such as the Small Business Administration in the US, their interest rates are not cheap.

Women can also fund growth by trying to negotiate lines of credit with suppliers, though they often crash into roadblock one again: the boys’ club. “Women we talked to for the study told us that they found that people weren’t willing to extend those lines of credit to a woman or to someone they were less familiar with,” says Balachandra.

Another option for women leading startups is to find individual investors, sometimes called angel investors, but again, angel investors are more often men (77 percent), and male angel investors have considerable more wealth to invest (cutting checks 41 percent greater than their women counterparts, according to a 2017 study by the Wharton School of the University of Pennsylvania). And roadblocks one through three suggest those deep-pocketed male angel investors are more likely to invest in male-led enterprises.

But men–and women—who avoid investing in women’s startups are missing out not only on the chance to back powerful, industry-shaping startups but to potentially get big returns on their investment. Take Aden & Anais. When Raegan Moya-Jones couldn’t attract traditional investors for her new baby product company, she was forced to build the business on her own. Now, she is able to reap all the financial benefits, telling the study she “ended up a very successful entrepreneur…[after] build[ing] a business from scratch that now generates over $100 million in annual revenue.”

Where there is considerable will, women entrepreneurs often find a way to succeed, as Stembel, Kaplan Lewis, Moya-Jones, and the 27 other women interviewed for the study show. But their paths were considerably more difficult as systemic, sexist obstacles slowed or blocked their progress and those of many others.

Interestingly, when women entrepreneurs do make it, against all the odds, they tend to pay it forward to the people and communities that made their success possible. According to the Wharton study, women who have made enough money to become investors themselves consider a founders’ gender to be seven times more important than men do. And women investors place more than twice as much importance on social impact as men do.

We think that means investing in female-led startups helps women make the world a better place. Double win.


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Categories
Activism & Action Feminist Practices

Brewing Up A Revolution

 

Annabel Kalmar, Founder, Tea Rebellion,  Photo by PC Foo

Annabel Kalmar learned first-hand how hard it is for farmers to earn fair prices for their products. As a student of agriculture economics in the late 1990s, she harvested coffee in the fields of the Dominican Republic, interviewing farmers along the way. The experience sparked a passion for changemaking.

“I wanted to help farmers get access to a different way to market,” explains the German-born entrepreneur, who went on to work in microfinance with the World Bank, earn an MBA at the London School of Business, and work in the UK as a business strategist.

Recently, she pivoted to entrepreneurship as a means for changemaking. After moving to Toronto with her husband and three children in 2017, Kalmar launched Tea Rebellion. Her idea—two decades in the steeping—is to disrupt the way tea is traditionally marketed, traded, and consumed. By buying and selling single-source, direct-trade tea, her company creates economic opportunities for several female-led farms in developing countries, takes an active role in community building, and supports organic farming methods.

But Kalmar’s ambitions aren’t just altruistic. She grew up in Germany drinking loose-leaf black tea, but what she tasted of London tea culture failed to impress.

“I was always disappointed with what was in front of me,” says Kalmar, explaining that mass-produced teas are typically blended from multiple sources, then finely ground and packaged in bags. What ends up in the cup, she contends, is undrinkable without sugar and milk.

As a student of agriculture economics, Kalmar had seen how new trade models transformed chocolate, coffee, and wine. Educated consumers came to appreciate—and pay more for—flavours associated with particular regions, ensuring that growers of those premium products are fairly compensated.

“A lot of people learn about wine, but they know nothing about tea,” says Kalmar. “I wanted to bring that knowledge and appreciation of the origins to more tea drinkers.”

With Tea Rebellion, she intends to shake up the status quo. “I’m not just selling tea.”

Instead of participating in the commodity markets in tea-growing countries—many with roots in colonialism—Kalmar initially sought out fair-trade certified suppliers. Since her World Bank days, she knew the certification system could improve working conditions on farms by setting standards for fair pay and ethical treatment of producers. She reached out to Fair Trade Canada and began contacting farmers.

To her surprise, farmers were not saying, “Oh great, let’s do fair trade,” remembers Kalmar. “The farms I talked to said it’s too difficult. It creates additional costs. There is too much bureaucracy.”

Rather, the farmers—even some fair-trade certified producers—pointed to direct trade as a preferred alternative.

Both fair trade and direct trade have their places, according to Kalmar. They may create similar results in some cases, but they start with different goals.

Fair trade aims to improve the lives of farmers by setting ethical and environmental standards and creating transparency. Certification establishes minimum prices to ensure farmers are paid fairly. Incidentally, fair-trade standards may also improve the quality of the end product.

Tracey Mahr, tea lover and fellow traveler to Kanchanjangha, Dunbar Kumari, founding mother of the tea cooperative, and Annabel Kalmar, founder of Tea Rebellion /Photo by Nichsal Banskota

 

The goal of direct trade is to bring premium products to market. This model allows farmers to differentiate their products and charge prices that are typically higher than the minimums set in fair-trade systems. Higher prices will almost certainly improve the lives of farmers.

Kalmar dug into the research and discovered that many consumers are confused by a recent proliferation of certifications, which influenced her decision to change her strategy to direct trade.

Tea Rebellion now buys from six farms around the world: Japan, Indonesia, Taiwan, Nepal, Kenya, and Malawi. That allows Tea Rebellion to work with smaller, socially minded farms—not just those that are scaled to afford a fair-trade certification process.

The direct relationship means there is no middleman; Kalmar can visit frequently to influence the end product and the social impact of the farm.

In Nepal, Kalmar helped raise CAD$10,000 to build a primary school for the children of workers living on the tea farm. The school will save some 30 children from walking several hours over rough terrain to attend school, which improves attendance and frees parents to work consistently.

In Malawi, Kalmar chose to buy from a farm that provides health care infrastructure for the community surrounding the farm. In Japan, where chemical farming methods have historically been the norm, Tea Rebellion works with a pioneer of organic farming.

In three of the six farms she buys from, Kalmar has formed close partnerships with women in leadership positions, strengthening their positions in what has been a male-dominated business. She didn’t initially set out to work with female-led farms, but she found that in developing countries where language or gender created barriers, she was able to form better relationships with farms where women led.

For example, in Taiwan, Kalmar works with Ai Fang, one of two daughters involved at Jhentea, a family-owned farming operation. Ai Fang has worked in the family business since the age of 18, learning the art and science of tea growing, processing, packaging, and brewing from her mother.

Kuei Fang and Annabel Kalmar, Yilan Country, Photo by Ai Fang

According to Jhentea’s website, the company was founded by a man in the early 19th century, but a marital split in the mid-20th century left a woman in charge. She was the first female tea master in the region, and ever since the farm has been passed down to female family members. Ai Fang’s daughter, Valencia, who is now learning about tea, represents the next generation.

In Shizuoka, Japan, the Kinezuka family operates NaturaliTea, a cooperative of farmers. Though the farm’s formal leaders are men, Kalmar formed a direct business relationship with one of male founder’s two daughters, including Tamiko Kinezuka, who manages the farm’s tea processing and is responsible for quality control. That relationship has been beneficial to her career.

“In Japan, the tea industry is still overwhelmingly controlled by older men at all levels, from the farms to the markets,” Kinzuka explains. “Some of this is changing as younger generations take over, but the shift is very slow. Working with someone like Annabel allows us to demonstrate the unique contributions that we can make, and prove our commitment to rejuvenating a stagnating industry.”

Kalmar loves to share the stories of growers she works with, shining a spotlight on tea producers through Tea Rebellion’s packaging, website, and social media. When tea drinkers know more about growers, growing methods, and the country of origin, they can learn to appreciate the difference between the chocolatey undertone of a black tea from the high mountains of Nepal, and the bright and floral flavour of a black tea grown in Taiwan. Says Kalmar, “I want to help people develop their palates.”

By telling the tale behind each tea, Tea Rebellion also shares power with farmers. They can then develop recognizable brands, creating a rationale for higher prices, which injects more money and investment into their communities.

Kalmar has a vision that would connect tea growers and tea drinkers, as well as put Tea Rebellion on the tips of tongues everywhere. She would like to rival a global brand like Twinings as the “go-to” for tea drinkers, and source tea in many more tea-growing countries.

For now, Kalmar is bootstrapping her business growth, investing her own funds, working from home, and depending on interns to lend a hand. Her website lists 24 types of tea (you can order direct) and she sells to some 25 retailers, most of them in Toronto. Prices are similar to other premium brands, though competing North American labels such as Tease and David’s Tea don’t promise single-sourced products.

Kalmar’s goals include hiring a team and marketing her brand at tea festivals and conferences around the world. That will require a significant investment, and she’s gearing up to present her idea to investors.

But the ultimate goal is to build prosperous tea farms. “If I can build a sustainable business with Tea Rebellion, I can support these farms for the next 10, 20, 30 years,” she says. “And that’s really what I want.”


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This article was sponsored by Startup Here Toronto.


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