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Allied Arts & Media

Between Worlds, Right at Home

Justine Abigail Yu, founder and editor-in-chief of Living Hyphen. Photo provided. 

Justine Abigail Yu (she/her) is the founder and editor-in-chief of Living Hyphen, a community and magazine that explores what it means to live in between cultures as a hyphenated Canadian – that is, an individual who calls Canada home but also has roots elsewhere.

On Living Hyphen’s website, Abigail writes: “From the Haitian-Quebecois commuting along the Montréal Métro to the South Asian trans man applying for permanent residency, from the young Filipino-Canadian woman texting her immigrant mother to the Plains Cree and Métis man meeting a traditional healer, this magazine reveals the rich inner lives of Canada’s diverse communities.”

Abigail recently launched the Living Hyphen podcast during the pandemic, a collection of “stories from a multitude of different storytellers across what we now know as Canada to explore this concept of “homestuck” – whatever home might be, whatever one’s relationship to their home(s) might be, and whatever being stuck can mean.”

We spoke with Abigail about the new podcast, storytelling during a pandemic, and finding community while living between worlds.

LiisBeth: What is your origin story?

Justine Abigail Yu: I am a Filipina-Canadian. I was born in Manila, Philippines and moved to Toronto, Canada when I was just four years old. I was constantly in this tug of war as I was growing up, always going back and forth between these two identities, places, and cultures I hold so dearly. That all these truths about me could exist at once is something that has always boggled my mind. And it’s something that I tried to hide or quiet when I was younger in an attempt to fit in.

It’s only as I’ve gotten older and more comfortable in my own skin and more unapologetic in exercising the power of my voice that I’ve come to realize, accept, and hold pride in the fact that I am not simply fragments and pieces of these two cultures or places. I am fully and wholly both. I am Filipina-Canadian.

LiisBeth: How did the idea for Living Hyphen come about, and what are you hoping to achieve through it?

Abigail: The seed of this idea was born in the fall of 2015 at Toronto’s Feminist Art Conference when I attended a powerhouse panel about (the lack of) diversity in Canadian literature. The panel was stacked with writers of colour with tons of experience to share about the publishing industry. I listened to these writers talk about the difficulties they faced in getting their work published, simply because their stories did not conform to the “Canadian narrative.” Either that or their stories were not “ethnic” enough.

As a writer and as a woman of colour, this deeply unsettled me. I didn’t want to have my story filtered through the lens of a homogenously white editorial board that actually has no idea what it means to live in between cultures. In that moment, I decided that I had to build my own house – by and for writers of colour. And so, the seed of Living Hyphen sprouted.

Since the launch of the inaugural issue of our print magazine in October 2018, our mission has always been to reshape the mainstream and amplify the voices that often go unheard.

Our inaugural issue featured the stories of more than 50 artists and writers from all across what we now know as Canada and who hail from more than 30+ ethnic backgrounds, religions, and Indigenous nations. We’ve since grown to include cultural programming by way of writing workshops and storytelling nights to cultivate, nurture, and mentor writers and artists who have been told for far too long that their voices don’t matter.

LiisBeth: What made you launch a podcast, and what was the process of creating the episodes like?

Abigail: Last August, I got a random email from Trisha Gregorio pitching me on the idea of turning Living Hyphen into a podcast. I didn’t know who she was. We had never met. It was a straight up cold email. But she wrote to me with such a clear vision of what she wanted to create, a deep understanding of what Living Hyphen is all about, and a confidence of her skillset and qualifications that I knew I had to at least take a meeting with her.

At the time, I had just finished reading through hundreds upon hundreds of submissions for our upcoming second issue and listening to so many incredible storytellers from our writing workshops. It would be impossible for Living Hyphen to publish them all! Print is so expensive and time-intensive. But these stories are so powerful and beautiful and important that it would be such a loss to the world not be shared.

And so Trisha’s email came at the right moment. I had been looking for new ways to share the stories that people entrust us with, and podcasting felt like a natural progression.

It’s been an interesting process working on this podcast in the time of COVID. I’ve never met Trisha (in person), but we’ve been working so closely together over the last few months – brainstorming audio formats, developing a concept for this season, curating stories, recording remotely with artists and writers all across the country and with each other, and then meticulously editing everything together! Trisha is really the mastermind behind this podcast as both co-host and producer. She has managed to capture the essence and the heart of the Living Hyphen brand and community and I am just so humbled to have her on our team.

LiisBeth: What role does podcasting play as a medium when it comes to storytelling and building community?

Abigail: For those of us in the diaspora or who have been displaced in some way – whether voluntary or forced, abroad or right here on this land – we have not always had the luxury or privilege of having our stories or histories captured across time through written texts. We are largely a people of oral traditions, and it feels so natural and authentic to tell our stories through this podcast.

As my co-host Trisha Gregorio says, “With the audio format we’re able to dial in on a different kind of intimacy. Living Hyphen has always been about the closeness and warmth of having a storytelling community to belong to, especially for those of us from underrepresented communities. So, there’s something so special about getting to hear all these stories in the podcast directly from the voices behind them, and to be able to bring these, in this form, to listeners.”

LiisBeth: What’s next for Living Hyphen?

Abigail: We’re launching our second issue this July called, “Across Generations,” which we are so excited about! It’s full of intergenerational stories of resistance and healing. We’ve also been working with Canadian Stage to develop an adaptation of some of the stories that can be found in our magazine. It’s called nowhen and it’s set to be on stage at the High Park Ampitheatre from August 5-12. Fingers crossed that lockdown restrictions will lift by then to allow for outdoor performances! We’ll also continue to deliver our many writing workshops for emerging writers.

It’s hard to believe how much we’ve already accomplished in just 2.5 years. We’ve grown and expanded in ways I never expected, and I’m just hoping to continue in this trajectory and doing what we do best – amplifying the voices of those who have all too often gone unheard.

LiisBeth: Thank you for sharing your story and your work with us.

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Allied Arts & Media

Full Stream Ahead

picture of black woman entrepreneur, Samah Ali, Sistserhoodmedia
Samah Ali, founder of Sisterhood Media

Samah Ali remembers being struck by a disconnect between Black creatives showing their work on social media and the near absence of racialized content on streaming platforms. The self-proclaimed “binger” spent nearly eight years streaming movies and TV series on Netflix, but still found herself hungry for satisfying content. A Somali-Canadian, she didn’t see stories relevant to her community and life.

“I was just really tired of scrolling through Netflix for hours,” she says and finding little relevant to Black folks or other racialized or Indigenous people, certainly nothing sophisticated or nuanced. “I would watch terrible movies that were being distributed because they had a Black face or brown face. At the same time, I was on social media and I just saw all of these brilliant artists that I was following.” But getting access to those stories took time and work to find and follow the artists.

Ali felt there needed to be a single digital space where audiences could access all the work of racialized artists, whether video productions, music or podcasts. And those artists could reach their communities in one place.

In 2017, Ali launched Sisterhood Media, a content production and distribution company with a streaming platform to share stories by racialized artists, from racialized communities, for racialized people.

From creating to educating

Ali says her first hurdle was raising the initial seed funding to kickstart Sisterhood Media. Producing and distributing content is expensive and she did not hail from a family that has millions “to just give for love money for a passion project or business.” She joined Western University’s Propel summer incubator and the Western accelerator program to help her get started, but she says they did not really understand what she was trying to build.  

Ali grew frustrated by investors and accelerator programs who wanted Sisterhood Media to become a tech company because it was more sexy. She saw Sisterhood Media less as a tech  company than an organization that builds community by sharing content from diverse creatives—using tech as the medium to achieve that.

Ali hired a team of three other Black creatives, and together they chose to create two separate entities under the banner of Sisterhood Media: a distribution arm and platform for streaming content called Sisterhood Media TV; and Sisterhood Media projects, which create safe spaces such as movie nights showcasing short films and connecting racialized audiences with filmmakers. A screening series called What If Media Looked Like Us? addresses representation in the media industry.

According to Ali, these spaces help racialized people and artists come together and talk about importance of their stories, as well as exchange filmmaking and digital media skills that they can’t just learn from YouTube.

“[The educational component] has been by far the best driver of our impact because not only are we getting more folks involved in the industry and [getting] people who are already involved in the industry learning new skills, but also they find out about Sisterhood Media TV and end up wanting their films distributed on our platform as well.”

Sisterhood Media TV operates on a membership basis, with a monthly membership costing $5.99 and a yearly membership $54.99. The educational component and support for racialized creatives is supported by a three-year funding grant from the Ontario Trillium Foundation.

Raising the funding for Black creatives

One of the things Ali’s most proud of is how the organization is creating investment opportunities for racialized artists in the media industry through its partnership with Snail Mail Media, an independent production company based in Toronto. It specializes in narrative projects with a focus on diverse, commercially viable, impact-driven films for niche audiences.

That collaboration offers filmmakers early investment in their projects, from pre-development through post production as well as guaranteeing video on demand distribution on Sisterhood Media TV.

Ali wants to make it easier for young filmmakers, new filmmakers, and especially racialized filmmakers to find investment without having to go through a lengthy application process where they may be competing with thousands of other, more seasoned applicants.

“They simply have to submit their films Sisterhood Media and we’re able to look at their assets, look at their pitch deck, look at all the information that they’re offering us, and then we let them know if we want to be an early investor and offer them a pre-sale deal, or if we want to distribute other films that they’ve made in the past.”

Ali says this process of “acquiring content and pushing it out” helps create exposure for short films and web series because they may make it through festival rounds and receive exceptional acclaim, but don’t always get the distribution deal from broadcasters the way a television show might.

“It’s all about exposure, it’s all about showing content, and how people can produce these brilliant stories in these very short episodes, which need not go to some television broadcaster—it can go right to the user,” she says.

From producing to collaborating

As a feminist content production and distribution company, Sisterhood Media created a nonhierarchical structure, with a core team consisting of four members: Ali; Shewit Kalaty, who is the marketing director; Mandeq Hassan, who is responsible for programming and acquisitions; and Zenab Hassan who oversees the digital content. Ali says all four all have a say in decision making because “all our voices matter.”

The team makes decisions about the organization and direction as well as what content they choose to support. One of the main questions they ask every time they watch a movie or receive a pitch is who the audience is. They want to make sure the content they’re sharing reaches a diverse audience.

She says they ask themselves key questions. “Who is going to be brought in with this film? Who are we attracting around the world and around the entire globe? What geographical region do we think that this is going to be most applicable to?”

“What we’re trying to do is not just serve one audience—we’re trying to serve a plethora of audiences and that’s very hard to do.”

To do so, they collaborate with other BIPOC media makers, to achieve the “impact together.”

An example is a three-episode web series Somewhere In, created by Muna Dahir. Set in Scarborough, the series follows two young girls, Amina and Sara, who are going out of town to “save face” with family members. Amina’s mother trusts the two girls with money to deliver to the neighborhood auntie, but the pair get themselves into a sticky situation after losing it along the way.

Sisterhood Media co-produced the series with Badass Muslimah, a digital content creation project that launched in Toronto in 2016. It provides access to skill training through podcasting, filmmaking and web development programs for young Muslim women.

The project, says Ali, proudly, brought young creatives into the process of filmmaking. “Everybody behind the scenes is a racialized person. It was their first opportunity to be on a film set. Everybody who worked on it really saw their impact on what they can make, not only as a personal artist and a creative, but also as a team.

Mandeq Hassan, acquisitions director at Sisterhood Media (photo provided).
Shewit Kalaty, marketing director at Sisterhood Media (photo provided).
Zenab Hassan, digital content manager at Sisterhood Media (Photo provided).

From cultivating to sustaining

This year, Sisterhood Media joined the Canadian Film Centre’s (CFC) Fifth Wave accelerator, created to accelerate and sustain the growth of women-owned and led enterprises in southern Ontario’s digital media sector.

Fifth Wave is the fourth accelerator that Ali has taken part in, but she says the CFC program is unique because of the kinds of conversations it provokes, most notably what it means to build an ethical, sustainable business that puts people at the heart of all its work.

Ali says becoming a business owner was challenging as she saw capitalism as a trap. She wanted to build an organization where members are seen “as people—not as numbers, not as dollar signs.” Fifth Wave helped her meet other women entrepreneurs who share those same basic principles.

“We are focused on our clients and our people first, rather than our shareholders and the dollars that we bring in.” In Fifth Wave, she is able to connect with founders who share the same mindset and values.

Through the program, Ali wants to focus her work in 2021 on making Sisterhood Media a more sustainable enterprise.

“Last year, we were focused on cultivating. This year, we’re [focusing on] sustainability. We’re really focused on perfecting everything that we have started, and then building on it and making it better by building more partnerships and by funneling more money into filmmaker-driven programs.”

 

Racialized creatives looking for a Canadian streaming platform to share their work and distribute their films can submit their idea for consideration to Sisterhood Media here

Publishers Note:  Sisterhood Media  is a participant in Canada’s first feminist accelerator program for women in digital media, Fifth Wave Labs. The Fifth Wave is a year-round program offered by CFC Media Lab and its partners to support the growth and development of women entrepreneurs in the digital media sector in southern Ontario. All enterprise founders in the Fifth Wave community are selected for both their potential and commitment toward weaving intersectional feminist ideals of equity and fairness into sustainable and scalable business growth strategies. Fifth Wave Initiative is committed to 30% participation by members of underrepresented groups. The Fifth Wave is a LiisBeth Media partner and ally. Apply here.

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