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Activism & Action Featured

Gaming for a Greener Future

Photo of asian woman in a blue puffer coat with spring cherry blossoms in the background
Jane Li, founder of Springbay Studios. Photo by Springbay Studios.

Jane Ji hopes for a better future.

In efforts to make her hope a reality, Ji works with an eco-focused mindset that includes educating young people through gamification. Her feminist enterprise, Springbay Studios, develops interactive children’s games and experiences that aim to engage kids with environmental science. The climate crisis belongs to everyone. But it’s the youth of today whose future is at stake. Ji’s goal is to empower young people to take action toward building a world where humans and nature live in harmony.

Where It All Began

Ji grew up in mainland China and when she entered the job market in the 1990s she found work with a Taiwanese gaming company that was hiring anyone with an engineering background.

It’s rare that a feminist biomedical engineer ends up in the gaming industry but that’s what happened to Jane Ji. Her first job in the video game industry was a programmer, writing code. Through experimenting with software development, Jane discovered her passion for digital storytelling and that video games were an ideal tool for learning.

“It was kind of an accident, but fortunate for me to find something I really love,” says Ji. “I think a lot of people who have an engineering or science background are also interested in art.”

Back then, Ji was chosen for the job because of her skills and qualifications, not her gender. She remembers the fairness of not being judged as a female in a male-dominated industry and went on to use the same equal opportunity hiring practices years later within her own enterprise.

Ji became the lead game designer at the company and worked on a game that was based on the classic Chinese novel and love story, Dream of the Red Chamber. Being the lead gave her the opportunity to design with a feminist lens where she fostered a collaborative and inclusive environment with the other programmers and artists. She worked with another female engineer who led the software design and they were the only female-led team within the company. While the men focused on traditional time-based strategy games, Ji took a new approach to gameplay  that included simulation plus role play about emotion.

However, the gaming industry faced many challenges in China. Software piracy and illegal licensing was a big problem in this country. Ji couldn’t see a future in her home country as a game developer and decided to immigrate to Canada in 2000.

The Path to Springbay

Her sister Grace was already in Toronto so Ontario was the obvious choice. Once Ji was settled, she sought out work at companies which were making games that aligned with her feminist mindset and values of learning and caring for others. She attended conferences like the Game Developers Conference to network and meet people in the gaming industry. Ji worked as a freelance consultant before co-founding Springbay Studio in the early 2000s with her business partner—also her sister—who had a degree in computer science as well as managerial experience.  

Springbay’s original tagline was: Create Fun Gameplay From a Feminine Perspective.

Original Springbay business card. Photo provided.

This perspective was – and is – how Ji sees the world. Her perspective includes nurturing and supporting people and preservation of the natural environment in which we live. Springbay projects reflect and promote the creators’ feminist values of equality and inclusion. They benefit women, men and youth, because players come in many shapes and sizes.  

Springbay’s early projects included games like the Living Garden at a time when Facebook games were gaining popularity. The game reflected feminist values “I always think, when we play something, I hope that we learn something,” Ji says.

Another early Springbay project was inspired by the book Men Are From Mars, Women Are From Venus. The game, Mark and Mandi’s Love Story was distributed by Big Fish Games and is still available for purchase. Ji worked with a team of artists, programmers and developers to create the game. Ji enjoyed the challenge of using game design to present the different ways that men and women view certain subjects in a fun and lighthearted way.

New Perspectives, Bigger Impact

After Ji had children—who are now both young adults who have attended university—she was motivated to create more meaningful gaming experiences that had a bigger impact. She had always been aware of climate issues but her research was an eye opener and as a mother felt a responsibility to take action to care for the future, for her kids. “We are biological creatures. If this biosphere is messed up, we do not get a chance.”

When Springbay looked at who their audience was and the content they were building, it became clear they should start with children. Screen time is an ongoing issue for young people growing up in today’s digital work and Ji is well aware of the pros and cons of what online learning can offer. “If we are developing a game, we’re not going to glue them to the screen, because this is not how you are going to build a foundation,” she says.

Springbay’s mission is to use gamification as a way to encourage young people to learn about and take action toward sustainable lifestyles. The innovative products are on a scalable, gamified platform for global educators to inspire greenhouse gas emission reductions.

The beauty and benefit of gamification is that it provides the feeling that you are playing a video game, but it’s not truly a game. Players are earning badges and points in a structured way that involves user interaction. The iBiome-Wetland game and app and the iBiome-Ocean school editions offer resources for students to build and explore natural habitats in virtual settings. The blend of virtual learning with real life field trips is a winning combination in that nature doesn’t necessarily guarantee results such as spotting a specific type of wildlife. But you can count on the online version to deliver. Educators have told Ji how the gaming components keep students engaged and complement their teaching units on the ecosystem and natural habitats.

Springbay’s recent endeavour is the League for Green Leaders.

Springbay Studios video that features youth talking about their experience with the games.

The goal of the League for Green Leaders is to give young people an opportunity to build a virtual ecosystem where they can learn about biodiversity. Including ‘leaders’ in the name was a deliberate choice says Ji: “We’re trying to make our children become the leaders rather than be the sufferers for the eco side.”

It’s Not Easy Being Green

What’s missing? What would help?

In addition to building sustainable lifestyles, sustainable funding is what Springbay needs develop their learning products. Ji says that guaranteed monthly income from donations or ongoing matching funds from accelerator or government programs would be a step in the right direction. 

But funding is hard to come by. Some days are more discouraging than others. In some cases, it has come down to a matter of semantics where Springbay has been excluded from government funding because they don’t meet the criteria requirements of ‘clean technology’. The term ‘clean technology’ is limited to tech such as solar panels, wind turbines and electric cars. Ji isn’t arguing that these sectors aren’t important but insists that environmental education needs to be part of the equation if we are going to limit global warming in the near future

Still, she has hope.

“Our games are not all gloom and doom,” says Ji. “I think people are trying different ways to convince people that if we work together, there is hope. We cannot change this by ourselves.” 

If people think that the younger generation aren’t mature enough to tackle these complex issues we need only look to examples such as Greta Thunberg, the origin of Earth Day or the success that Springbay has seen.

My fourth graders really enjoyed tracking their CO2 footprint by participating in the League for Green Leaders Pilot Program.”  – Lynne Caffee, Pennsylvania, USA

“This smartly designed environmental sim lets kids explore three wetland habitats. By drawing connections between different species and creating a web, kids learn about producers and consumers, and about predator/prey relationships.” Common Sense Education, Best Learning Apps

“See what happens when you add extra of one species to your biome. Students will see right away how species depend on one another and how easy it is for an ecosystem to get off-balance.” American Association of School Librarians, Best Teaching and Learning App

 


Publishers Note: Springbay Studios is part of the Fifth Wave  Initiative, a year-round program offered by CFC Media Lab and its partners to support the growth and development of women entrepreneurs in the digital media sector in southern Ontario. All enterprise founders in the Fifth Wave community are selected for both their potential and commitment toward weaving intersectional feminist ideals of equity and fairness into sustainable and scalable business growth strategies. Fifth Wave Initiative is committed to minimum of 50% participation per cohort by members of underrepresented groups. The Fifth Wave is a LiisBeth ally sponsor at the Lighthouse levelApplications for Cohort 5 are open. Apply here

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Categories
Activism & Action

Prospects for a She-covery?

Are proposed platforms by leading political parties doing enough? Image by © Prazis | Dreamstime.com

What happened to the she-covery? Just a few months ago, everyone was talking about the she-cession and the she-covery, terms coined by feminist economist Armine Yalnizyan, but in the recent leaders’ debate not one word was uttered about the significantly greater job and income losses faced by women. Even childcare, the most substantive debate in the election—and I would argue the most important issue for women—barely got a mention in the debate. 

In economic terms, women and racialized people have been most affected by the COVID-19 pandemic. Women suffered 63 per cent of job losses as of March 2020 and even as the economy rebounds women lag behind by 15 per cent.  The three industries hardest hit by job loss in the pandemic are all female-dominated. Women account for 82.4 per cent of the workforce in health care, 69.3 per cent in the education sector and 58.5 per cent in the food
services. 

You may remember the excellent paper recently put out by Yalnizyan and other feminist intellectuals and activists on the Care Economy. It is a call to recognize the centrality of the care economy as not only essential to our health and well-being, but also as a social infrastructure “that delivers economic stability and growth,” and “is a shared responsibility, not just a personal one.”

The care economy accounts for more than 21 per cent of all paid labour and 12 per cent of Canada’s GDP. That’s more than the oil and gas, auto, or manufacturing sectors. For all the talk from Justin Trudeau of a feminist government, Canada spends only 18 per cent of national income on social services—which is less than we did in the 1990s when we spent 20 per cent—and our population is aging more than before. Canada spends $46 billion a year on social spending, or 2 per cent less than other G7 countries. The NDP is the only party proposing a wealth tax to raise the money needed to improve wages and working conditions in the social services. 

But there has been very little debate on social spending, health care, education, long-term care or childcare so far in the election. These may be provincial responsibilities but the federal government has an important financing role and can impose national standards. The leaders’ debate was a lost opportunity for a thorough discussion of the difference between publicly funded universal non-profit childcare and tax credits for parents. It was more bickering than debate so let’s look at some of the key issues in this upcoming election as they affect women and gender-diverse people.

Both the Liberals and the NDP agree on a publicly funded, high quality, affordable, and mostly non-profit childcare system. Those who, like myself, think the Liberals never saw a promise they couldn’t break, know that $30 billion for childcare was included in the last budget and eight provinces have already signed on. This was more money than any childcare advocate had asked for. It was a huge victory for the women’s movement, who have been fighting for a childcare system like this for 50 years. 

The good news is that even the Conservatives and the corporate lobby industry support childcare today. Economists have shown without a doubt that an affordable childcare system is good for the economy and COVID-19 has made that even clearer. The question now is how to fund it. A Conservative victory would be a catastrophe for childcare because they are proposing tax credits. Economist Gordon Cleveland has crunched the numbers for Ontario and there is no doubt that the Conservative proposal saves little money for most parents. Even worse, it won’t create a single new childcare space.

Affordable childcare is essential for women, care givers, and children. One thing this pandemic has revealed is that women, including those who make more money their partners, still carry the primary responsibility for child rearing. In Ontario, where we have a patchwork system and tax credits, only half of pre-schoolers received care from someone other than their parents. In Quebec, which has a publicly funded system, that figure is 75 per cent.   

The Conservatives have said their proposal would encourage more flexibility in childcare because families would have the money but that is simply not true. Unless there are regulated childcare spaces, there is no flexibility in childcare options. Tax credits don’t create even one additional childcare space, and we already know that the market economy doesn’t deliver universal childcare. Flexibility is an especially important issue for self-employed people and shift workers, and this will be the next step in developing the childcare system we need and will get—if the Conservatives are defeated.

The other key issue dependent on a feminist defeat of the Conservatives is abortion. Erin O’Toole says he’s pro-choice but the majority of his caucus is anti-abortion. They won’t make abortion illegal but they will do everything within their power to restrict access to it. As we saw in Texas, you don’t need to criminalize abortion to restrict access to this healthcare. And while the Liberals and the NDP are willing to use the Canada Health Act to ensure abortion access, the Conservatives refuse to do so. In fact, the Conservatives are against any national standards, including in long-term care funding. The long-term care catastrophe in the first wave of COVID-19 was much worse in for-profit homes. Only the NDP will make sure federal money goes to non-profit homes. 

Article from Global news. https://globalnews.ca/news/8188502/leger-election-poll-deadlock/
Article from the National Observer about the anti abortion debate in Canada after Texas.
The Campaign Life Coalition (CLC), a national group that works to nominate and elect candidates who oppose abortion at all levels of government, CLC vice-president Jeff Gunnarson told Maclean’s. in 2019 that sold more than 9,000 PC party memberships to support anti-abortion work.

The Liberal and NDP platforms talk about violence against women but don’t propose anything substantial to reduce it. In my view, the only way to reduce violence against women is to stop relying on the justice system to do this work. I have been involved in battles to strengthen the laws and to educate judges and cops, but the system remains deeply patriarchal and racist. Public attitudes towards gendered violence have changed, but the rate of violence has not gone down. I think we need an intersectional approach that joins the Black Lives Matter movement in calling to defund the police. Money reacquired by defunding the police can in turn be used to fund shelters and rape crisis centres; to create programs and develop resources to change social conditions that encourage violence and sexism among young men; and to educate all boys on gender equality. We need a systemic approach to violence against women that also recognizes and addresses the deep sexism and racism embedded in both our justice system and our culture. 

Despite the powerful rise of an anti-Black racism movement, only the NDP has a proposal in place to deal with systemic racism. They also have the best proposals regarding Indigenous rights, and are promising $3 billion in funding to move towards reconciliation. 

In the final days of the election campaign, the Liberals have told us that a vote for any other party is a vote for the Conservatives. This is utter bullshit. Studies have shown that strategic voting doesn’t work. Last election the Liberals promised to move toward proportional representation where votes are more accurately reflected in parliamentary seats. Another broken promise. History shows that the only way we get a more progressive agenda is if the Liberals face pressure as a minority government.

Vote for the candidate you support. Having strong local and progressive representation in government matters. 

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Categories
Rabble Roundup

Rabble Roundup: The Election Edition

Cover: Collage by pk mutch

We’re back with our Rabble Round up and this month we’re sharing our favourite election coverage from one of our favourite Canadian indie publications. 

On the list: the climate crisis, what unions want and why we might want to consider shifting away from national security and towards human safety. 

Check out our roundup here!

Five reasons to ditch anti-terrorism and national security

In this article Anne Dagenais discusses why we must move away from the conversation about national security and towards human safety.

While the threat to civil liberties has only grown over the last 20 years, recent events have led to renewed concern: the push for the adoption of new domestic terrorism laws in the United States, the expansion of the Terrorist Entities List in Canada, the ever-growing definition of “national security,” and endless increases to the powers and resources of national security agencies,” she says.

“Governments attempt to justify their actions in the name of “security,” but none actually go to the root causes of the violence they purport to address.

“What we need is to shift away from national security — the preservation of the sovereignty and thus the power of the state — towards human safety — the condition of individuals being empowered and free from want and harm.”

A first-time voter’s guide to the 2021 Canadian Election

“As the country heads into a pandemic election, knowing how to vote, where to cast your ballot, and voting safely are more important than ever for first-time voters,” Stephen Wentzell writes in this article.

“The other battle is deciding who to vote for.” 

Rabble.ca’s first-time voter guide covers everything you need to know, from how to vote, voting strategically, and where your vote fits. 

What Canada’s unions want from this election

The Canadian Labour Congress has a plan for a post-pandemic recovery focused on workers. An interview with the president of the CLC, Bea Bruske, discusses how this election will help with that recovery. Listen to it here. 

Climate change on the campaign trail

In this rabble.ca podcast episode, climate and housing activist, and former NDP candidate herself, Diana Yoon talks about how the issue of climate change is playing out in this election. Listen to the podcast episode here.

Leaders’ debate inadequately addresses climate change

“While the climate crisis was featured among the six debate topics, it continues to be presented politically as an issue on its own, rather than something that is intersectional and crucially informs other issues like the economy and health care,” Stephen Wentzell writes in this article.

“The lack of details and specifics on offer last night on the questions on the increasingly hard-to-ignore climate crisis brings into question how, exactly, party leaders will prioritize climate justice in their platforms.”

To know more about how party leaders addressed the climate crisis in the Leaders’ debate, continue reading the rabble.ca article here.

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Allied Arts & Media

Is All Fiction Climate Fiction?

Climate Change? The view of the iceberg from Ferryland on Newfoundland’s Southern Shore on Sunday. (Submitted by Jo-d Martin/Facebook). Photo originally published by CBC.

In an essay titled, Writing the Real, Catherine Bush writes: “Literature is an art of navigating between presences and absences, making the usually unseen visible and reversing disappearances large and small. Yet writers also leave traces of unacknowledged absences for others to notice. Whether or not it is on the page, the climate crisis imparts meaning: its presence or absence denotes something.” (Canadian Notes and Queries, Special Issue: Writing in the Age of Unravelling, Winter 2020)

Bush is the author of five novels, including Blaze Island (2020). The book was inspired by Shakespeare’s play, The Tempest, and follows a father-daughter relationship on a fictionalized wind-swept remote Canadian island. The novel asks: How do you imagine a tomorrow when the present seems, whichever way you look, to be hovering on the brink of catastrophe? The novel follows a passionate climate scientist who experiments with weather engineering. This in turn raises larger questions about interfering with nature and the harm or good that may result.

Catherine joined us in the Feminist Enterprise Commons in October 2020 on The Fine Print, an author conversation series with contemporary feminist authors hosted and produced by Lana Pesch.

The show had a special bonus guest, Elizabeth Bush—yes, Catherine’s sister—who has worked at Environment and Climate Change for about twenty years. The sisters discussed our changing climate, what it will take to lessen our impact on the environment, and how Catherine personified the climate crisis in her novel.

Read an excerpt from Blaze Island here by Catherine Bush © 2020. All rights reserved. Published by Goose Lane Editions.

And check out Elizabeth’s work in a major report called Canada’s Changing Climate Report which is available online to the public at changingclimate.ca. Elizabeth hopes that the report and the user friendly website for disseminating results will help contribute to the conversation among Canadians about climate change.

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