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Categories
Our Voices

Big Business is Killing the Fourth Estate

An image of Faye Dunaway in the Movie Network
Faye Dunaway in NETWORK, 1976, Allstar Picture Library Limited. / Alamy Stock Photo

When audiences were made aware of the news of Bell Media’s sudden firing of CTV News anchor Lisa LaFlamme at the end of June, Canadians erupted with collective outrage. Whether, as speculated, her dismissal was the result of ageism and sexism or whether it was a clash of newsroom personalities, Bell’s tepid excuse that it was a “business decision”—a corporate-speak version of a patronizing pat on the head—found little traction. The giant communications conglomerate’s arrogant expectation that  “60 years of trust” would eventually override the public’s memory hangs in serious doubt. LaFlamme was one of Canada’s most beloved and—more importantly—most trusted anchors.  

The issue roiling beneath the anger at Ms. LaFlamme’s dismissal isn’t going away: it isn’t specifically an issue of sexism or ageism, or an issue of race (LaFlamme is a white woman who has been willing to age publicly; Omar Sachedina, her replacement, is a man of colour), although each of these facets of the problem is quite enough on its own.

The crux of the matter is the conflict between what is good for news (and audiences) and what is good for business. 

Who Does Modern Media Really Work For?

What is good for business—traditional business, that is—is anything that will produce profit. The greater the profit, the greater the success. But throughout the pandemic we have become increasingly aware that this approach has its price. While some reap the benefits, more face lives of greater insecurity. But how can we track the success or failure of this system if the very ways by which we share information no longer report on it? It’s not until the cracks start to show, until the harm the system causes is too great to be ignored—too many people of colour shot by police, too many immigrant workers dying due to substandard living conditions and inadequate pay, too many people losing their homes due to a lack of affordable housing—that we question the information we have because it doesn’t match the world we live in anymore. Celebrities, sex scandals, and outrage garner clicks that increase profits. The slow swell of inequity and destabilization is more newsworthy, but unless it can be blamed on a scapegoat, it is not lucrative.

We have watched with growing anxiety the rise of Fox News, the proliferation of clickbait headlines, and the erosion of our core institutions (media, academy, government) as “business” decisions have disrupted their function and challenged our confidence in them.

The fourth estate, our press in Western democratic nations, was conceived as a place of checks and balances for power, which includes systems of power as much as actors within that system. Our business culture is driven by a pursuit of power that is linked to money. The commodification—the Foxification, even—of public information has resulted in a media system where checks and balances are compromised. News media cannot remain accountable to the public good through transparent and unflinchingly ethical information production AND be accountable to the interests of advertisers and corporate owners—at least not sustainably. Information can be entertaining, and its dissemination can even support business, but in order to function as intended, the news media must be free to ask any question, unconstrained by consequences to the interests of the parent company/owner/powers that be. 

Video clip from “Network” (1976) during which the Network CEO explains the true relationship between big business and media to TV anchorman, Howard Beale played by actor Peter Finch. 

People in the media have known about these issues for a very long time. The black comedy Network spoke to the problem in 1976. Following the mass purchases of media outlets in Britain, Australia and the US by Robert Maxwell and Rupert Murdoch in the late 20th century, the news satire Drop the Dead Donkey was born in 1990. The concerns these programs aired (and they are extensive) were then more than validated by criminal violations by both magnates, most notably by Murdoch, with his wire tapping scandal, and then reports of rampant sexual harassment at his wildly financially successful media outlets. However, the warnings have continued to go unheeded. The result is that today we have a fragmented information production system distrusted by an increasingly polarized public sphere, creating an information miasma from which we have not yet begun to emerge.    

The answer to this fracture is a system of information production that people feel they can trust—one that produces stories that share facts and information, question norms, and help us face our problems so that we can solve them before they hurt us. Ethically produced information is not only accountable to ethical standards set for journalism, but it seeks to find ways of telling stories that reduce bias and increase accountability, not only to readers but to the people being written about and to the ways in which we make the information in the first place. Ethical outlets challenge implicit bias in their newsrooms, in the management of their teams, and in the structure of the stories they tell. Ethical information production asks us to break down the things that we take for granted before they do damage—overreporting of minority crime, the subtle shifts of language that betray double standards, the long-held unspoken assumptions that prove, on examination, to be completely wrong. But to accomplish this, ethical media has to be able to challenge the very system that validates “success” or “failure”, the dominant system of power. Which is precisely the object lesson we have witnessed with Bell Canada’s approach to firing Ms. Laflamme. Their inept response speaks to their conviction that they don’t have to tell the story we are demanding to hear. And THAT is what makes it so hard for Canadians to swallow—the knowledge that Bell is not replacing trusted storytelling with more trustworthy storytelling. It is already replacing it with more spin.

Through wars, intense polarization of the political sphere in Canada, and pieces on gross inequities in our communities here and abroad, Ms. LaFlamme gained the respect of diverse audiences. As one of Canada’s many “hyphenates” (Canadian-nameyourcountry), and, more importantly, a hyphenate of a country that at one point was vilified by Canadian media during one of the many conflicts we’ve watched in the last 40 years, I, like many Canadians, have grown very cynical and very selective of the news reporters I will listen to. It was while Ms. LaFlamme was interviewing someone on the conflict in Iraq that I realized that her questions allowed for more nuanced understandings of conflict and of the contextual realities of those simply identified as “evil” or “bad” or “other” on other networks. And when she spoke of the conflict in my father’s homeland, the way she spoke of the country and the people shared their lived experience of the conflict they had been involved in. She was still reporting the news, and with it the actions the people involved could not and should not hide from, but she was also able to relay the stories without seeming to paint the people “evil” with a single broad stroke. She was able to speak to bad things being done, sometimes, by good people.

This is the news that we all need—the news that allows us to look at what it means to be human and to do things that might not be right, or seen as right, by others. To open conversation is to allow for understanding. Judgment and vilification create conflict and close off opportunities for dialogue, contact, and peaceful solutions. This empathy was the real gift of Ms. Laflamme’s reportage. And because of this unique ability of hers to convey the complexity of human experience, audiences from diverse groups in Canada were willing to use what she had to say as a foundation for discussion. That is the best that we can hope for from news. And because of this, she was, at the end of her time at CTV, the anchor of the highest-rated news program in Canada.

Ratings aside, Canadians describe her and her work as being marked by journalistic integrity; she’s been called “fantastic” and a “journalism hero”. Yes, she’s won awards and has been graced with the Order of Canada, but what matters is the fact that Canadians chose to tune into CTV to hear Ms. LaFlamme speak about the world so that we could better understand our place in it. Bell’s oafish and disrespectful mishandling of Ms. LaFlamme is, in short, a mishandling of our trust and our support as viewers.

It is, of course, possible, even likely, that Mr. Sachedina will also produce stories of this quality and level of care. I won’t know because I, like many Canadians, no longer trust the way the stories are made at Bell Media: The commitment to ethics over business values, which is needed in order to tell stories that we as Canadians can build community on, has been shown to be grossly absent.

Which brings us back to the problem Ms. LaFlamme’s dismissal underlines. What is the meaning of Lisa Laflamme in this tumult? Is she merely a former employee of Bell Media? Or is she a public figure, a trusted voice of Canadians understanding Canada, who stands apart from business interests? Her work should stand above the needs of the businesses that pay for Canadian communication infrastructure. The anxiety and anger at her dismissal has been born of the fear that the Canadian public is losing a baseline by which to understand ourselves in a collective context.

When do we acknowledge that the fourth estate is crumbling because of a values takeover? Or that this same takeover may be endemic to all of our institutions? The issue is not with business per se but with the fact that business values have infused themselves in all of our institutions, even those that are not best served by them. 

How To Take Back Media 

To get out of this mess, we need to create a conversation led by people – thinkers, researchers, writers, journalists – we can trust. We need media that is made by people who look different and have values and expectations of the world other than those of the dominant culture. We need media made with empathy and respect for the experiences and choices of others —that is committed to investigating itself as much as the world around it, created by people who have been trained to challenge their own ideas of themselves and the way they see their world. Can this kind of media make the same kind of profits as a National Enquirer or a Daily Mirror, or the clickbait stories that have come to replace them as “popular” news? Absolutely not. Ethically produced stories are more labour intensive to make, and they are not pitched to attract sales, but to create thought and consideration of the world we live in. They require more hands and more voices to be made, and they require that those hands and voices be paid respectfully for their work. But what they produce is an information landscape that we can rely on to create the kinds of conversations that create greater security and respect for one another—the kinds of stories Ms. LaFlamme was trying to tell.

How can we do this when the cost of launching a media source REQUIRES accountability to a system whose interests conflict with the demands of ethical information production?

There is a solution. It’s not perfect. It’s small. It lacks the audience breadth and access that Ms. LaFlamme achieved. But it’s here, a tiny heartbeat fighting to grow. Independent news agencies such as LiisBeth, The Narwhal, The Greenline, rabble.ca, and yes, full disclosure, my own publication Peeps, among many others all fight to get readers information that does NOT place business accountabilities first. Rather, they place sound, reliable, well-researched, and nonpartisan (in most cases) information production at the centre of their daily work. Among these publications, you’ll find that many of them (all those listed in this publication) were started by women, notably many of whom are women of colour. It should be no surprise that those who receive the least representation in media are looking to create space for our voices. But what women founders of new media outlets lack most is policy support, access to capital, plus marketing and exposure that generates large audiences which, in turn, bring fresh ideas and emerging female journalists into the centre of the Canadian conversation. What these pioneers also need is an audience that is willing to look for us rather than have us served to them by Apple News or commercial broadcasters: an audience willing to invest in the development of this work and the ways we make it.

The most distressing lesson we take from Ms. LaFlamme’s dismissal is that even when we do get the audience, depending on the whims of telecom giants, it might not be ours to keep no matter how many people want to hear what we have to say.

Publisher’s Note:  Please consider defunding profit first corporate news media outlets by shifting your subscriber dollars to indie outlets. You can find a partial but long list of outlets here.  

Related Reading

Will Next Generation News Media Ownership Be Gender Balanced?

The new $645M Canadian government news media fund mostly bails out crumbling traditional media and fails to advance diversity. Despite facts that start up companies rushing in to fill the gap are largely founded by men–and white people. Is this going to help us build a more inclusive democracy?

Read More »
Categories
Our Voices

BCE has five women on its board; will that help Lisa LaFlamme?

Photo of woman helping another women climb a cliff. Background is a sunset.
U_Photo on Shutterstock.

In 2019, the Government of Canada launched the 50-30 Challenge, a new initiative in partnership with Canadian businesses and diversity organizations to accelerate diversity actions and improve equity for women and BIPOC identified folx. It calls for all (for profit, nonprofit, cooperatives etc.) organizations to aim for 50 per cent women and 30 per cent BIPOC and or 2SLGBTQIA representation on their boards and in senior management. 

The assumption is that if you change who is at the table, equity will seep into the organization like a teabag in hot water. Some hope it might also change the table itself. With diversity, so it goes, oppression will be dismantled—at least in the workplace; the result is a less extractive, life-sucking economy. 

But does increased representation of oppressed groups, in this case, women, on corporate boards result in less oppression in the workplaces they govern? 

The high-profile ageism + sexism-based taser-like firing of prominent journalist and TV news anchor Lisa LaFlamme will give us a chance to find out.

Why The Board Matters

Bell Canada Enterprises (BCE) owns Bell Media which in turn owns and operates CTV, as well as brands like Noovo, TSN, RDS, Crave, and iHeartRadio. The whole kit and kaboodle of media brands and distribution enterprises are governed by the BCE board which as of today is made up of 13 directors, five of which are women all of which are over 55 and none have visible grey hair.  BCE is Canada’s 15th largest publicly traded corporations. 

A board’s job is to mostly protect shareholder interests, primarily stock price, return on investment and risk management. They are also charged with keeping an eye out for bankable talent and company reputation. The board are also expected to keep an eye on management. If management makes decisions that hurt the company, the board will, should, step in to protect the enterprise-namely its owners. Which by the way, includes many mutual fund holding Canadians. BCE is (25 per cent+) owned by our major banks, a variety of investment firms, pension funds plus others.   

Last week, a 12-year rising CTV star employee but still newbie Vice President, Michael Melling (age mid-forties), spear-headed and executed a decision that hurt the company: He abruptly fired Lisa LaFlamme, a 58-year-old CTV news journalist veteran who commanded an audience of close to 1 million daily viewers. She had worked at CTV for 35 years. Melling and his team maintained terminating LaFlamme was for business reasons. Everyone, and I mean seemingly  EVERYONE inside CTV and in the industry say it was blatant ageism, sexism plus the presence of an unclean spirit known as grey hair. 

A week later, the story dominated Canadian news. There are over 12 petitions on Change.org calling for retribution (Fire Melling!) or the reinstatement of Lisa Laflamme. Collectively they have secured 167,366 signatures—and the list grows daily. The Deep Dive newsletter reported that one of the LaFlamme petitions “generated twice the number of signatures that a petition for the Canadian Radio-television and Telecommunications Commission (CRTC) to end the domination of Rogers Communications Inc.

Meanwhile, Bell Media has quickly erased Lisa LaFlamme’s existence as an anchorwoman on their network and digital footprint. Reports say her phone was immediately disconnected. Bylines erased. Any trace of her—gone from their website. It’s not an uncommon strategy in situations of harassment and corporate wrongdoing.  Senior executives somehow believe that if we unplug a person’s existence online, they no longer exist and the issue will magically go away. 

In a show of solidarity, women’s professional networks and feminist groups across social media networks appealed to their followers (by our estimate, Canadian women’s business networks alone represent over two million women) to drop their personal Bell Media subscriptions as an act of protest and solidarity.

There are, by the way, almost seven million women over 45 in Canada. Women make the majority of purchasing decisions in their household. Any sales manager in any industry knows it’s not wise to annoy them. 

Advertisers are watching closely too. And they should be. We know where their products live. 

The whole thing adds up to a huge business crisis for BCE.

So,we have to ask, what is the BCE board going to do about it? 

More importantly, will the five women (38 per cent) on BCE’s board step up—and out. Will we ever hear from them? If not, why not. 

And what if anything, as board directors, can these women really do? 

A lot.

The women on BCE's board.

Bell-Let’s Talk

For starters, these five women could join forces, re-imagine conventional board protocols, and raise a little collective hell.  

They are all independent directors. It’s not often done but they can individually, or together, bring forward a statement as the women of the BCE board. A statement we would all be interested to hear. 

They can choose to challenge the standard “all for one, one for all” cabinet solidarity protocol—used to silence dissenting views. Sure, they could be dismissed as Directors as a result (and lose their $258K annual director paycheck—a lot to ask). But at least then 15 million women would know the truth about BCE’s culture—even at the board level. 

According to BCE’s Corporate Governance Practices document, they, as a group or individually, can ask to meet with senior management on any and all matters –alone—without male board members present– to create a safer space for employees to tell the real story. Especially women employees. 

They could file a motion to launch a specifically intersectional feminist inquiry into whether or not Melling and his accomplices violated BCE’s own code of conduct which says all directors, executives and employees must undertake to:

  • Perform our work duties and conduct our business relationships with integrity and in a dynamic, straightforward, honest and fair manner;
  • Foster a work environment based on mutual trust and respect and that encourages open communication. 

Violations, according to the Code, can result in disciplinary action up to and including dismissal. 

And finally, the women directors could work with public relations professionals, and convince them that it would be to BCE’s advantage to let them lead communications on this issue. Women don’t want to hear from another white, male board chair. They want to hear from professional women on big boards—especially those whose bios include working to advance women. 

By all accounts released so far, CTV’s Michael Melling stewarded and executed a decision that has hurt CTV’s reputation, likely caused significant mental health trauma (ironically, given BCE’s commitment to mental health causes) to LaFlamme and other women who work at Bell Media and elsewhere, and set in motion dynamics that can result in a tumbling revenues and impact key talent acquisition for the foreseeable future. 

So far, the women on BCE’s board, for anyone following the story, appear to the public as silent, invisible and ergo, impotent. Leaving us to ask why bother advocating for women on boards? 

So how about it #katherinelee#shielamurray#jennifertory #karensheriff and #moniqueleroux?

Keep Being There

Women who end up being appointed to big corp boards worked hard to get there and they are professionals. But they didn’t get there on just merit—many women, feminist activists paved the way. 

Now it’s their turn to use their power and privilege to send a decisive message that ageism, sexism and the ridiculous teenage supermodel beauty standards many men–and yep, some women–impose upon female professionals in the industry ends here.

So will women on the BCE board leverage this opportunity and their post and voice to make a difference –not just at BCE but across the industry? Or will they quietly continue to collect that $258,000 a year director pay cheque, pour coffee every so often to make the men around the table comfortable with their formidable presence (been there myself) and hope this blows over soon. 

Or, and this is the bigger question, will they remain silent because they are worried they might be next?

Millions of women in Canada are waiting to find out.

Publisher’s Note: This op-ed by pk mutch (also publisher of LiisBeth) was originally published by rabble.ca.  We invite readers to comment on what solution they would like the board to pursue.  Bring Laflamme back?  Implement anti-ageism policy? Please share!

Related Reading

Categories
Activism & Action Our Voices Systems

The Seven Sins of Gender Washing

As someone who wholly embraced and participated the environmental and sustainability movement in the early 2000s (to the point of founding the World’s only Platinum LEED-certified dairy), the opportunity to hear Naomi Klein speak on the state of the environment and environmental debate in Canada on Oct. 17 at the University of Toronto was something I just couldn’t miss.

In her talk, Klein cited many troubling facts, but the most burdensome of these was that after 50 years of environmental activism and effort, as a society, we still struggle to make meaningful progress.

Even with scientific evidence and now actual lived experience of the impact of growing levels of green house gases on the planet, and even after the signing of the 2016 Paris Agreement, environmental activists like Klein remain skeptical. While 55 countries representing 38 per cent of the world’s emissions agreed to implement plans that will “limit the temperature increase to 1.5 °C above pre-industrial levels, recognizing that this would significantly reduce the risks and impacts of climate change,” Klein argues that the targets are already at risk. Several countries continue to approve large scale industrial projects that will make this achievement mathematically impossible, she notes. Canada for example, played an important role in convincing leaders of the need for even tougher measures, yet recently approved an emissions increase of 43 per cent for the Alberta Tar Sands’ new fossil-fuel-based pipelines. In practice, this will increase Canada’s emissions well beyond the target set in Paris.

Furthermore, environmental watchdog organizations, like UL Ventures (formerly TerraChoice), an independent global science safety company, continue to call out case after case of greenwashing. The term “greenwashing” was coined by environmentalist Jay Westerveld in 1986 to describe instances in which a company, government or any other group promotes green-based initiatives or images but continues to operate in ways that damage the environment. In fact, according to UL, 95 per cent of green products assessed today are guilty of greenwashing.

While we are patting ourselves on the backs for our day to day efforts, Klein suggests, we as a society are not doing nearly enough. Yes, we can change lightbulbs, buy green products, build LEED-certified buildings, and ride our bikes to work in the snow. But it turns out that in the face of continuued approval of large scale, fossil fuel based industrial projects that serve capitalist, corporate and national interests, these individual efforts represent but a few colourful grains of sand on a 150-mile beach.

The environmental movement has learned it is up against something much bigger than political will. It’s up against the reluctance of us all, and especially of those in power, to give up our 21st century way of life.

Common Ground: From Greenwashing to Gender-Washing

While listening to Klein, it occurred to me that the gender equality movement (known more commonly as feminism) is a lot like the environmental movement.

The literature in both fields indicates similar causal roots (unequal power dynamics, capitalism run amok, neoliberalism), and both are deemed exploitative in nature. They are both wicked problems that require intersectoral solutions. Each domain is full of third-party certification opportunities to help consumers separate the curds from the whey (LEEDS, Green Globes, ISO 14001, WEConnect, and Buyup Index).

Taking this idea further, many similarities can also be seen in the ways that corporations and even governments pay lip service to these two philosophies to turn a profit, or a vote.

In 2009, TerraChoice developed its list of the “Seven Sins of Greenwashing”, which became a widely-used taxonomy to categorize common types of greenwashing activities. The seven sins are: Hidden Trade-off, No Proof, Vagueness, Worshiping False Labels, Irrelevance, Lesser of Two Evils and Fibbing. Categorizing practices like this helped consumers to recognize and understand different types of greenwashing activities so they could make more informed choices.

The seven sins list was indeed useful during my days as a sustainable enterprise entrepreneur. And so, I thought it might be similarly helpful to develop a “Seven Sins of Gender-Washing” list to help us all better identify gender-washing practices. The term “gender-washing” describes organizations that try to sell themselves as progressive on the gender equity front, when in reality, they are not.

Here goes.

  1. The Sin of Re-Skinning – A company that attempts to “look” like its work environment is currently gender progressive by ensuring its company website, annual report, and advertising copy has lots of women in the photos. It uses positive gender speak in its corporate communications, and content marketing output, yet when you check out the gender composition at the top it is 80 per cent, or worse, 100 per cent men.
  2. The Sin of Worshipping False Progress – Where corporations create special “We Love Women Who Work Here” days; buy tickets to women empowerment lunches for female staff; appropriate initiatives like the UN’s “HeforShe” campaign for commercial gain; or give to Oxfam’s “I Am A Feminist” campaign as part of a marketing campaign, yet internal organizational policies and day-to-day gender-biased cultural practices remain fundamentally unchanged.
  3. The Sin of Distraction – A claim suggesting the company is pro-gender equity, but upon digging deeper, you find the claim is based on a narrowly defined initiative without concern for the larger, more important issues. For example, in 2011, Walmart trumpeted its new Global Women’s Economic Empowerment Initiative, which involved a commitment to source $20B from women-owned businesses. Sounds good, however, this amounts to just 5 per cent of its overall expenditures. And, Walmart was already buying from some women-owned firms. The initiative came on the heels of a class action suit launched against Walmart by its 1.5 million female associates for its allegedly discriminatory practices.
  4. The Sin of Corporate Inconsistency – Where distant head offices write, implement and impose gender equity and inclusion policies, and promote this as progress, but their branch plant or satellite operations in other jurisdictions don’t follow suit and are not help accountable for doing so.
  5. The Sin of Positioning Basic Compliance as Leadership – Companies that tout government-mandated policies—like pay equity or parental leave—as gender-progressive initiatives; or Ontario organizations that send out press releases announcing they “have done away with dress codes” (meanwhile dress codes have already been deemed unacceptable by the Ontario Human Rights Commission in 2016).
  6. The Sin of Irrelevance – A case where a company promotes the fact that 65 per cent of its employees are women, however they are all on the factory floor, are mostly hired as part-time workers with no benefits, and have no representation in senior management let alone on the board.
  7. The Sin of Only Counting Heads – A case where a company trumpets the addition of two new female board members or the promotion of a female manager to VP to change the ratio, not the culture. Sometimes, “non-trouble makers” or like-minded women who won’t challenge the status quo are chosen by design. This does nothing to change the culture or support inclusion. Appointees we hope to see serve as changemakers become mere headstones at the board table, and their ability to create change for all genders in the company is amputated-usually at the voice.

When it comes to the seven sin taxonomy, many may argue that perhaps these initiatives are not really sinful at all, but demonstrations of positive intent. The phrase, “Let’s not make the perfect be the enemy of the good,” comes to mind. As a colleague of mine said, “At least they changed the pictures on the website—it’s a start isn’t it?”

Once again, we can learn from our environmental movement counterparts. Yes, some organizations, keen to be perceived as market leaders in the gender equity space, might put the cart before the horse—a “fake it till you make it” approach—advertising where they want to be, and not where they are today. Sorry, but that still makes it gender-washing-until their policies and results catch up with their claims.

Do Organizations That Gender Wash Eventually Improve Authentically?

Furthermore, evidence from the green space shows that few companies ever actually move (willingly) beyond their greenwash-oriented status. Why? Turns out “the perfect” is not the enemy, it’s the business case decision-making framework.

To help organizations understand what being stuck in the short-term business case loop looks like, the sustainability field developed something called “The Maturity Curve”. Different consulting firms have customized different versions, but the core idea is the same. Becoming a truly environmentally positive enterprise is a journey. Points along the curve articulate the pros and cons from one state to another. It can help decision makers see that some returns take a long time to be realized.

If we apply the maturity curve concept to the gender equity space, it would look something like this:

slide1

 

As the chart illustrates, the reason companies in the environmental space actually never move past the compliance or market opportunity levels is because short-term returns are possible at those levels. Consumers eager to vote green with their dollars buy the products based on the ads, the green coloured package and superficial claims. Both believe they have done their bit.

Organizations that do want to make a substantive difference need to move up the curve. However, as you move up the curve, so do costs, and returns take more time to realize. Maturing takes investment. As we know, not all quarterly-earnings-oriented organizations can stomach a long return horizon. As a result, only a small percentage of organizations make the leap to the next stage of commitment.

This also speaks to the fact that that there is a limit to what we can truly expect from large corporations and institutions when it comes to changing the world. Few will ever, if at all, reach the fourth stage, unless these goals were part of the founding vision in the first place.

From Gender Washing to Gender Equity, to Action

So what does our understanding of green washing and role of companies in helping to drive environmental change tell us about the pace and nature of change we can expect in the gender equity space?

For starters, we can remind ourselves that real, deep social change happens at a glacial pace and is inherently complex. It involves changing institutions, culture, underlying, interlocking systems like capitalism and culture, versus just the products we buy or companies we work for.

We can also learn that individual efforts, such as “buying your way” out of a significant and fundamental social problem, make us feel good, but don’t do nearly enough. We must move from being consumers to becoming citizens again. As citizens, we can and should re-engage at political levels, read, think critically, stand up (on the street if need be, not just while sitting on your couch using Twitter), speak our truths, get uncomfortable, and take the time out of our days to contribute meaningfully to an intentional larger movement.

As Klein said two weeks ago, to really make a difference on these kinds of problems, we need an  intersectional collective, activist effort.

In her view, just as the colonialists saw their colonies and their natural resources as their own larder for growing their personal stature and fortunes at home, society has for too long viewed women as an inexpensive resource to exploit. Women have been used as “spare parts to fill in, versus lead[ers in] our economy.”

In short, we need to end our dependence on the extractive economy to save the planet, and similarly end our exploitation of women to advance society. And we need active, engaged and informed citizens, not consumers, to get there.

Now that would truly change everything.

 

Related Readings and Articles:

Entrepreneurs by Choice; Activists by Necessity” by Cynthia MacDonald

 

 

 

Categories
Activism & Action Our Voices Systems

Why We're Feminists

Why-We're-Feminists-by-Valerie-Hussey-LiisBeth-Magazine

Curling up with the Sunday New York Times is a ritual that goes back to my teen years. A couple of weeks ago on February 21st, I pulled my favourite sections—the magazine, Book Review, and Sunday Review—and headed to a coffee shop to pass a few hours.
In that one issue of the New York Times, I read four pieces that show how far women still have to go to achieve equality. When people say that the feminist struggle was yesterday’s battle, I want to know how they’ve drawn that conclusion. Who told them that? What advantage does that person have in perpetuating this lie?
I feel strongly about feminism. Even the word is important to me. It has been manipulated and hijacked, as women’s issues often are in the mainstream. But we would do well to remember the simple dictionary definition of feminism: “social, political, and economic equality for women.” There’s hardly anything radical or threatening in that definition so I don’t understand why most people wouldn’t be comfortable being a feminist under that banner. But the term is used in so many ways that have little to do with addressing inequality and a great deal to do with undermining the principles of equality by distracting, labeling, and demeaning women (and men) who call themselves feminists.
I have tried to understand younger women who say they need to define feminism for themselves, to claim it and make it their own. But I don’t really understand. I agree that younger women—or any individual, really—should be able to define for herself how she wants to live her life, and the great thing about democracy is that we can each do that to a large extent. But what would the new definition of feminism be that would suit younger women, if not social, political, and economic equality? Those fundamentals capture virtually anything that someone might want to claim as their definition of feminism, no less fairness.

And for women who say they’re humanists but not feminists (they’re not mutually exclusive), it’s not an adequate response because humanism doesn’t address political and economic equality.

The idea that “power can be taken, but not given,” a quote attributed to Gloria Steinem, concludes with, “The process of the taking is empowerment in itself.” The operative element in this is action. If women are coerced into believing that it’s unattractive to be a feminist, they are relinquishing their own power. Hillary Clinton’s attempt to become the first female president of the United States is complex and complicated by the men around her, starting with Bill. Whether you like her or not, this woman is undoubtedly the most qualified candidate running for the office, but look how her campaign is being dissected and deconstructed in ways that a man’s would not.
Consider the piece “Why Sexism at the Office Makes Women Love Hillary Clinton” by journalist and lawyer Jill Filipovic. She shines a clear light on some of that complexity as it is playing out with younger women who are supporting Bernie Sanders. The irony is that Sanders advocates for all sorts of things that he could not deliver on, but the sheer fact of expressing himself garners support. Clinton contains herself to what a president could accomplish, with an eye to addressing the systemic barriers that women still face. Yet she’s criticized for being status quo. What Clinton understands are the systemic structures that need to be disassembled, and she knows that women need to take action to disassemble them. Men may do it with us, but not for us.
If Clinton doesn’t make it to the White House, I don’t expect that I will see a female president in my lifetime. There are many countries that have elected female leaders, and they espouse as wide a range of political views as men. But amid the hypocrisy of the US—land of the free, built on the Horatio Alger myth of success—ultimate success appears to be reserved for Horatio not Hermione. Women are not part of the national mythology. Isn’t that reason enough to be a feminist?
It’s important not to confuse feminine with feminism. One doesn’t cancel the other. You can be a feminist and be as feminine as you like. But if you want to understand what it means to have a paternalistic hand define your femaleness, then read the piece in The New York Times Magazine titled “Over Bearing” by Emily Bazelon. This fascinating—and frightening—piece is an excellent example of inequality being paraded as protection for women. Why is a women’s right to choose and have control over her own body being challenged and distorted in Texas and many other US states? This is not about protecting women; it’s about controlling women. It’s an attempt to remove a fundamental right from women under a guise that is not applied to other medical procedures because those don’t involve control of self. Abortion, more than anything, is about control.
Another piece, “It’s Not Cute To Be Scared” by Caroline Paul, focuses on girls and had me nodding in recognition and agreement. My father wouldn’t buy me a bicycle in 1958 because he couldn’t afford insurance (he probably couldn’t afford the bicycle either) and was afraid that if I fell off and hurt myself, he’d be unable to “protect” me. That was the same reason I couldn’t ride a horse or swim in the ocean. He projected all his fears onto me, his little girl. He had a pony when he was a little boy and he survived a broken arm when he fell off. He had a near-drowning incident, which forced him to become a good swimmer. And when he finally brought home a rusty old bike, he rode it down the street, sitting backwards on the handlebars. Who knows what provoked that prank? But he survived living, which most of us do, even when he took risks.
I doubt he would have been so afraid for me if I had been a son. When my own son was born, I promised myself—for him—that I would not let my fears hold him back. I explored the natural world without fear and encouraged him to explore it too so he would not assume girls were perpetually scared. I ran and played ball with him. We built a fort and a tree house together. I was the best Lego-assembler mom around. I’m still not a strong swimmer, but I took him for lessons when he was a baby.
The last New York Times headline that caught my eye, “The Female Pilots We Betrayed” by Sarah Byrne Rickman, is required reading to understand why feminism is important. It will break your heart while inflaming you with rage. Sometimes injustice is so raw that its reasons are hard to comprehend, and this is one of those cases. If any of the men with whom these women served could speak from their grave, would they deny their female comrades the dignity of recognizing their accomplishments? I somehow doubt it because their reasons would be ruled by meaningful experiences, not by ideology, policy, and prejudice. Read the article and then answer the question: are you a feminist? Do you believe in social, political, and economic equality for women? If you say no, then you will be indifferent to the women who served as pilots alongside men in World War II and the fact that the US Army prevents them from having their ashes laid to rest alongside their fellow veterans. If you can withstand the blatant unfair sexism and not feel enraged by the treatment of these heroes, then you really aren’t a feminist. And how sad for you.
 
(Publishers Footnote:  Over the past week, LiisBeth attended several women’s events in downtown Toronto, with audiences of 500+.  During question period, I asked the speakers, all women in executive roles, and many who attended, if they identified as feminists.  One said yes, and the rest said categorically said no.  I was genuinely surprised followed by deeply disappointed. If Canadian Prime Minister Justin Trudeau can call himself a feminist, why do so many Canadian women, especially those in positions of significant corporate power and influence find it difficult to do so?  Some of the explanations, including “because I have two boys at home” or “its an outdated idea” reads uninformed at best.  Perhaps Margaret Wente in March 8th’s Globe and Mail has the answer?  We think its time women entrepreneurs and their corporate sisters unlearn, re-learn, and re-connect with feminism.  It remains the worlds only large scale, international, yet multi-faceted movement that ultimately works for equality and inclusion. Can you be supportive of equality and inclusion and not call yourself a feminist? Sure. But what’s the point.  When you say feminist, you are really saying you are part of something bigger than yourself.  When you say feminist, you also say you are actively engaged in making a difference on these issues).  
 
 

Categories
Our Voices

Staff Writer Calls Out How Women Are Treated At Gawker

Earlier in November, former Gawker writer Dayna Evans published “On Gawker’s Problem with Women” in Matter. Evans shared her experience and conversations with other women at the online magazine and exposing a number inequities that are not limited to the world of digital publishing.

Two of the major problems she brings to light are how women at the magazine were given invisible work and discouraged from speaking up about gender pay discrepancies.

Evans takes Gawker’s leadership to task for its token nod to Leah Beckmann, Gawker’s past interim editor-in-chief for “stepping into the breach and helping out” when the site was in a state of flux and she was still able to oversee its highest traffic day in history. Evans calls the recognition out as both dismissive and gendered. “Only a woman would be thanked for ‘helping out.”

Emma Carmichael, Jezebel’s current editor-in-chief and the former managing editor of both Gawker and Deadspin, told Evans:

Gawker’s gossip sites often operate off of more or less ‘invisible’ female management behind the scenes … It’s hard for those women to get recognized for their work, because it’s not on the top of the masthead or on bylines, but they’re the ones pulling the strings each day. Their work isn’t missed until they leave out of frustration or get forced out. It’s a shameful cycle.

Gawker is a hotbed for gossip and pop culture. What cannot be left out is that the media outlet is known for its “sniping, backstabbing culture which is perpetuated by the company’s women too.”

With an editorial philosophy of “why not publish whatever we want” (by male and female staff alike) a problem with rape gifs that the company refused to address, and concern about a sexist work environment that is lacking in diversity – you can only wonder what the leadership board and specifically Gawker founder Nick Denton is thinking.

The following is a quote from an interview that Denton did with the New York Times in July:

“I’d like Gawker to be the best version of itself, taking the best of each era of the site. The scoops of John Cook. The investigations of Adrian Chen or J. K. Trotter. Pop culture from Rich Juzwiak. And some of Max Read’s excellent vision for the site. All the ingredients are there, and the talent. And I’d like to see other properties — category leaders like Gizmodo, Lifehacker, Deadspin and Jezebel — come out from Gawker’s shadow. “Gawker is your one-stop guide to media and pop culture. It is the place you come to learn the real story — the account you won’t (or can’t) find anywhere else.” That’s from Max’s memo at the start of the year.”

Evans points out in her thesis that there are no women in Denton’s ideal vision of Gawker.com, and that no stories by women were held out for praise in an introductory memo from now-official executive editor John Cook.

Jezebel founder Anna Holmes gave Evans her perspective on the way she feels women are treated at Gawker Media:

“My feeling — now more than ever — is that Nick [Denton] has women in two sorts of positions at the company. The few women who actually wield power are, by and large, incredibly competent and dedicated and are expected to clean up other people’s messes and act as emotional caretakers and moral compasses. The women who are not in power, well, it sometimes felt to me like the company saw them as circus acts; provocative and good for pageviews but ultimately very disposable.”

Perhaps one of the most notable disposals of female staff was the aftermath of the notorious Emily Gould and Jimmy Kimmel interview. Shortly after Gould gave a public resignation from Gawker and the New York Times Magazine cover story about her time at the company. Days before the story  was published, Denton saw a video of Gould mimicking a blow job on a plastic tube and fed it to Gawker writer to post. Denton remarked when being interviewed for Gawker’s Oral History book: “Why not? She’s a public person. I’m a public person. This was publicly available.”

Evans does reach out to Denton to contribute to her piece, however was met with some difficulty. Evans gracefully concludes, that while Gawker was a publication she once admired and saw her own writing grow amongst talented individuals, she confronted the problem at hand:

Gawker may pride itself on being a trailblazer in the stubbornly slow-to-adapt media, but only if it starts to treat gender favoritism as the toxic epidemic that it is, will that reputation truly be deserved. After all, someone’s gotta do it.

Categories
Activism & Action Systems

Oppression of Women Working in the Film Industry

Think you know your anger ceiling when it comes to oppression of women working in the film industry? Think again.

In a recent investigation piece in the New York Times Maureen Dowd reports on the oppression of women in the film and entertainment industry. Dowd spoke with over 100 female actresses, executives and filmmakers about how they have been systematically and routinely shut out from business opportunities that are readily available to their male counterparts.

However, this is not the first time women in the industry have spoken out against oppression in Hollywood.

In 1979 a group know as the “The Original Six” started the Directors Guild of America’s Women’s Steering Committee. They encouraged the Guild to launch a class action lawsuit in 1983 against the studios, which moved the number of women directors up by almost 16% in 10 years. During that time however, none of the six women got any work. Afterwards, most women directors and women in the industry would not speak out about the lack of opportunity because they were afraid of being blacklisted.

So what will it take to dismantle a sexist system where women feel like they can’t stand up for what they want or help other women, without jeopardizing their own success?

A more recent study by the University of Southern California found that only 1.9% of directors of the top-grossing 100 films of 2014 were women. Another report found that women represent just 16% of television directors. Dowd writes, “It’s hard to believe the number could drop to zero, but the statistics suggest female directors are slipping backward.

Prof. Martha Lauzen of San Diego State University reports that in 2014, 95 percent of cinematographers, 89 percent of screenwriters, 82 percent of editors, 81 percent of executive producers and 77 percent of producers were men.”

The Women of Hollywood Speak Out is our pick for this weekends dispatch. Before you dive in on your way to or from work, check out a few of our favorite quotations from her reporting below.

It’s kind of like the church. They don’t want us to be priests. They want us to be obedient nuns. Anjelica Huston, actress, director and producer

That’s another layer to the conversation — being a parent in Hollywood. While my kids are young, I am absolutely less aggressive in my career, because I aggressively want to be a mom. I’m more selective with my projects — and in the long run, that will be good for my career. Maggie Carey, writer, director

A big part of getting a ‘shot’ is about studio execs seeing themselves in you. As a woman and a black filmmaker, I’m often not that person. Dee Rees, writer, director and producer

You’d have to go to forklifters to find a lower percentage of females — 99 percent of people on my crew have never worked with a female director. A woman who’d been working as an extra for 30 years was on my set and told me: ‘I just want to tell you, right on, sister. Do you know how nice it is just to see a woman in charge?’ I kind of got teary. Denise Di Novi, producer and director

The idea that women don’t like each other or undermine or sabotage each other is a big myth. It is not true at all. Smart women connect with each other instantly and help one another. Patricia Riggen, director and producer